Social Media for the Meta-Leader


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  • Resilience-population, economic, critical infrastructure, etc.
  • Public-according to the New York Times (date 23 May ‘11), “Congress should create a National Public Safety Communication Network.”
  • Continuous-Pre-event planning for mitigation and primary prevention; event trend evaluation and intelligence; Post-event mitigation and secondary prevention throughout response and recovery period.Insert Fugate Comment Here
  • Middle East, UBLEgypt, Tunisia, Japan
  • Middle East, UBLEgypt, Tunisia, Japan
  • *PPD-8
  • Wikipage: enduring, collaborative, universal strategic, macro-level successful practices.
  • Wikipage: enduring, collaborative, universal strategic, macro-level successful practices.
  • Wikipage: enduring, collaborative, universal strategic, macro-level successful practices.
  • Social Media for the Meta-Leader

    1. 1. A Social Media FRAMEWORK for the meta leader<br />Richard Carney, ODNI<br />Katherine Lyon Daniel, CDC<br />Taha Kass-Hout, CDCTerry Lambert, VTARNGColeman Mehta, DHSJoe Riojas, VA<br />
    2. 2. Project Statement<br /><ul><li>Social media is increasingly used to convey information between and among a variety of the public and private sectors
    3. 3. Along with traditional media channels, new and emerging social media are sources of information (and misinformation) for the public and our prevention/ mitigation partners
    4. 4. Significant need exists for the development of a framework for leaders and decision makers regarding successful practices of integration, use and evaluation of social media</li></li></ul><li>Project Description<br />Develop a framework for strategic leaders to integrate social media to make more effective and efficient decisions, to improve coordination, and to engage the public pre-, during, and post-event<br />We have developed two enduring deliverables; a “Social Media SmartCard for the Meta-Leader”, and an enduring collaborative, interactive social media Wikipage<br />
    5. 5. Framework Considerations<br />Speed<br />Accuracy<br />Relevance<br />Actionable<br />Interactive<br />Current<br />Simplicity<br />Credibility <br />Reliability<br />Flexibility<br />
    6. 6. Strategic Goals of Social Media<br />Maximize social media integration to: <br /><ul><li>Save lives, and prevent/mitigate harm and/or damage to critical infrastructure
    7. 7. Collaboration of information
    8. 8. Foster transparency
    9. 9. Increase resilience</li></li></ul><li>Stakeholders<br />Focus is on<br />Leaders: International, federal, regional, state, tribal, territorial, local<br />Others<br />Academia<br />Traditional Media<br />NGOs<br />Public<br />
    10. 10. Universal Principles<br />Multi-directional, iterative loop process<br />Framework will address information moving<br />IN from social media participants (public, partners, stakeholders, media)<br />OUT to relevant audiences (public, partners, stakeholders, media) through social media channels<br />Continuous and Adaptive<br />Framework will be updated through ongoing crowd-sourcing (mass collaboration) efforts<br />Definition of Crowdsourcing on Wikipedia<br />
    11. 11. Value of Social Media?<br />Understand social media’s global landscape<br />Huge volume, low message control<br />Cross-border, fast moving data<br />Need existing platforms, technology, investment and expertise<br />Environmental scan<br />Facebook, Twitter, Renren, Tumblr….<br />Who should use these tools, and why?<br />Meta-leaders, emergency planners and responders<br />
    12. 12. Value of Social Media?<br /><br />
    13. 13. Successful Practices for a Social Media Framework<br />Inform the public (engage via social media)<br />Manage mitigation and prevention, preparedness, response, and recovery operations<br />Pandemic<br />Natural disaster<br />Terrorist event<br />Cyber attack<br />Political Unrest<br />Improve use of resources<br />
    14. 14. Top Tips on Social Media<br />Make strategic decisions<br />Follow the information<br />Adopt low risk tools first<br />Use fact-based messages<br />Create portable content<br />Facilitate information sharing<br /><ul><li>Encourage participation
    15. 15. Leverage networks
    16. 16. Use multiple formats and platforms
    17. 17. Set realistic goals
    18. 18. Evaluate metrics and learn from results</li></li></ul><li>Social Media Challenges<br />Maintaining significant presence online <br />Defining decision points, enable action<br />Identifying and tailoring to different audiences<br />Influencers<br />Front line responders<br />Public<br />Need to counter misinformation/rumors quickly<br />Evaluation metrics<br />Process evaluation for mid-event improvement<br />Outcome evaluation—for system and next event improvement<br />Data Management<br />
    19. 19. Project Impact<br />The framework will enable the meta-leader to integrate successful practices of current and emerging social media in a strategic environment<br />
    20. 20. Social Media SmartCard<br />
    21. 21. Wikipage<br /><br />
    22. 22. Agency Feedback<br /><ul><li>CDC-Strong interest, good start
    23. 23. VA-Very positive, incorporating into day-to-day processes, adjusting position descriptions
    24. 24. ODNI-Wide-community of interest, undoubtedly beneficial in future innovations
    25. 25. VTARNG-Well received, will be shared with the J-Staff for DSCA Operations
    26. 26. DHS-Very positive, incorporating into day-to-day operations</li></li></ul><li>Q & A<br />