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Voices For Change - New Media Campaigning


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Presentation explains what New Media is and how it can be tool for campainging and advocacy.

Published in: Technology, News & Politics
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Voices For Change - New Media Campaigning

  1. 1. New Media Campaigning 31 st March 2009
  2. 2. ICT Champion – East of England Circuit Rider Manager i-TRUST
  3. 3. <ul><li>is an “organized effort which seeks to influence the decision making process within a specific group” and/or “mobilize public support and use democratic tools such as lobbying in order to instigate social change”. </li></ul><ul><li>Source Wikipedia </li></ul><ul><li>campaigns can seek local, national or international objectives </li></ul>
  4. 4. <ul><li>New Media (aka WEB 2.0 aka ‘The Live Web’) </li></ul><ul><li>“ is a term meant to encompass the emergence of digital, computerized, or networked information and communication technologies” </li></ul><ul><li>Source: Wikipedia </li></ul>
  5. 6. <ul><li>New Media breaks down in to roughly the following; </li></ul><ul><li>Social Networking Facebook, MySpace, Bebo, etc. </li></ul><ul><li>Social Book Marking Reddit, Digg,, etc. </li></ul><ul><li>Blogs </li></ul><ul><li>Wiki’s </li></ul><ul><li>Collaborative Document Creation </li></ul><ul><li>Image Galleries Flickr, Photobucket, You Tube, etc. </li></ul><ul><li>Mobile Communication Devices </li></ul>
  6. 7. <ul><li>In the lead up to today's conference a survey has been available for organisations to indicate their knowledge and usage of New Media in their campaigns. </li></ul><ul><li>Links to the survey were distributed via various email distribution lists (hopefully the same lists used to send details of today’s event) </li></ul>
  7. 8. <ul><li>94% had HEARD of New Media </li></ul><ul><li>60% had used New Media of some form </li></ul><ul><ul><ul><li>100% had used Social Networking Sites </li></ul></ul></ul><ul><ul><ul><li>70% had used Forums </li></ul></ul></ul><ul><ul><ul><li>60% had used Blogs </li></ul></ul></ul><ul><ul><ul><li>60% had used Media Storage </li></ul></ul></ul><ul><ul><ul><li>60% had used Google Apps </li></ul></ul></ul><ul><ul><ul><li>40% had used Wiki’s </li></ul></ul></ul><ul><ul><ul><li>20% had used Twitter </li></ul></ul></ul><ul><ul><ul><li>10% had used Social Bookmarking </li></ul></ul></ul>
  8. 9. <ul><li>30% had used New Media as part of a campaign </li></ul><ul><ul><li>Using a mixture of Social Networking Sites, Blogs, Forums and Twitter </li></ul></ul><ul><li>When asked whether using New Media had increased the effectiveness of the campaign </li></ul><ul><li>1/3 rd said YES </li></ul><ul><li>2/3 rd said NOT SURE! </li></ul>
  9. 10. <ul><li>Increases the number of communication methods available </li></ul><ul><li>Get your message to people/groups that would normally be missed using more traditional methods of communication </li></ul><ul><li>Helps to build new and different networks </li></ul>
  10. 11. <ul><li>New Media solutions provide additional ways of delivering/promoting your message. </li></ul><ul><li>Old Media (phone, letter, e-mail, newsletters, press releases etc) still have their place </li></ul><ul><li>Think of New Media as additional tools in your campaigning tool kit. </li></ul>
  11. 12. <ul><li>Barack Obama 44 th & Current President of the United States of America used New Media solutions to great effect during his election campaign. </li></ul><ul><li>Facebook </li></ul><ul><li>Twitter </li></ul><ul><li>YouTube </li></ul><ul><li>The first president to be allowed to have a Blackberry whilst in office. </li></ul>
  12. 14. <ul><li>Successful campaigning requires </li></ul><ul><ul><li>Research </li></ul></ul><ul><ul><li>Developing a Strategy/Action Plan </li></ul></ul><ul><ul><li>Preparation of Media – Old & New </li></ul></ul><ul><ul><li>Delivery </li></ul></ul><ul><li>Often means a need to work with others </li></ul><ul><ul><li>If local / in the same locale no worries </li></ul></ul><ul><ul><li>What if more geographically spread? </li></ul></ul>
  13. 18. <ul><li>Ultimately a New Media Solution can be found for many things </li></ul><ul><li>It can be very useful for giving access to meetings/conferences/launches etc to those who could not attend. </li></ul><ul><ul><li>Video Key Note Speeches and publish on YouTube </li></ul></ul><ul><ul><li>Podcast Speeches etc </li></ul></ul><ul><ul><li>Publish Photos of the event </li></ul></ul>
  14. 19. <ul><li>Pros </li></ul><ul><li>F R E E!!! (in most cases) </li></ul><ul><li>Access to a GLOBAL audience </li></ul><ul><li>Your ideas and messages can be spread very quickly </li></ul><ul><li>Can take on a creative life of its own </li></ul><ul><li>VERY HIGH PROFILE – the latest ‘buzz’ </li></ul>
  15. 20. <ul><li>Cons </li></ul><ul><li>Can be intimidating if not used to using the internet/technology </li></ul><ul><li>Can be time consuming. Have a clear plan </li></ul><ul><li>Can be fickle. What is fashionable this week.. </li></ul><ul><li>Impossible to control. People/groups may take your message and spin it to their own ends </li></ul>
  16. 21. <ul><li>New Media Campaigning </li></ul><ul><li>Certainly not the only method and won’t always be appropriate </li></ul><ul><li>New Media can provide you with extra tools for your campaign kit bag. </li></ul><ul><li>Can provide a wider range of communication and increase your audience. </li></ul>
  17. 22. <ul><li> </li></ul><ul><li> </li></ul><ul><li> – </li></ul><ul><li>explanations of various New Media in Plain English </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul>
  18. 23. <ul><li>Will be posted on </li></ul><ul><li>OR </li></ul><ul><li> </li></ul><ul><li>Thank You For Your Kind Attention </li></ul>