1. Goals, Audience and Message
• Goals: To develop a poster that will be eye
catching to anyone who should happen to view it.
It will be easy to read/understand and give a clear
message.
• Audience: The audience should be high school
students between the ages of 15-18 years old.
• My message is that WOU is a place that you can
come to be yourself or find the you that you
didn’t know you were. Opportunity is the
symbolic message.
2.
3. First Out
• After you see my second through final design
you will see that I had a major shift in my
thought process and where I was going. I liked
this first design, but it was not very specific to
the school or to the students.
4.
5. Redesign
• This redesign is arguably more student and
campus focused. I’ll admit that it is horrible
on the eyes. I changed my message and
added student/campus photos. I also went
with a red and black theme to show the
school colors.
6.
7. Proximity
• This slide design demonstrates not only
proximity, but I also took away a lot of the
color. The words are aligned with the image I
am trying to create. All in all, a clean poster.
However, there is a lot of white space.
8.
9. Contrast
• This was one of my favorite slides, although
there is still some problems with it. I got ride
of all of the white space, but made the
contrast of the image very low. I used a bigger
and smaller text to contrast each other, but I
could have gone bigger and smaller. I also
could have avoided using bold for the smallest
text.
10.
11. Contrast 2
• This slide very closely resembles my final
product. I fine tuned this one, but I feel it was
the simplest and clearest poster I created. I
did, however, not like it at first.
12.
13. Final Product
• Similar to my Contrast 2. I flipped the color
scheme so that Western Oregon University
stands out and I also changed the font type. It
is very bold and stands out. The white box is
not completely blocked. The message is clear
and easy to read. A high schooler would not
have to give up too much of their time to read
this.
