1. to act on the price niche strategy price-sensitive product key factor of success
after-sales activities one-stop shopping price competitiveness launch a product
after-sales service open question price limit law of demand and supply
assisted brand identification own brand products price perception long term forecast
to be competitive panel - consumer panel price/quality effect loss leader price
to be out of stock parallel import product image loss of competitiveness
behaviour pattern penetration index product life cycle mail-order company
blind product test perceived quality product manager mail-order sale
brand equity pilot scheme product oriented make a survey
brand extension pilot shop product policy market scope
brand loyalty pilot survey product range market analysis
brand positioning point of sale (POS) propensity to consume market area
brand preference position psychological threshold market elasticity
brand range positioning public relations (PR) market evaluation
brand strategy potential market purchase headquarters market expansion
brand switching premium price purchasing group market niche
brand value END OF SHEET 1 qualitative interview market oriented
branded product competitor qualitative research sales promotion
buy for fun competitor profile quality management sales response
buying frequency consumer association quantitative interview sales tactics
buying habit consumer panel quantitative research sell-in activity
buying motivation consumer survey random sample sell-out activity
call planning convenience goods random sampling selling methods
cannibalization convenience store redemption semiotic analysis
cartel price corporate identity redemption costs to shop in the shop
case history corporate image reference price shopping centre (GB) - mall (US)
cash and carry cost per call reference value single brand distribution
certificate of guarantee cost per contact registered trademark social-economic factors
chain of retailers coverage repositioning socio-economic characteristics
cluster analysis customer loyalty retail outlet sole selling price
commercial strategy customer satisfaction retail prices soundout the market
competition customer service retailer brand specialised store
competitive advantage cut-throat competition sales analysis statistical survey
competitive products demand and supply curve END OF SHEET 2 sub-brand
competitiveness demand components experience curve substitute products
market penetration department stores fashion product supply curve
market potential discount superstores first entry advantage targeted distribution
market research display material foreign dumping taste test
market segmentation distribution franchising telephone research
market share distribution chain free sample trade fair
market size distribution channel game theory trade mark
market survey distribution cost gap analysis trademark - brand name
market test distributor group interview trend
marketing goals domestic market guided interview unbranded product
marketing mix driving effect historical brand unfair competition
marketing plan economic model hypermarket unstructured interview
marketing techniques empirical research imitation user
mass-market product entry barriers imitative effect value chain
maturity phase excess of supply in-store survey value system
memory research exhibition - show incentive price variety store (GB) - variety shop (US)
merchandiser exhibition stand international competitiveness wholesale stores
minimarket exit barriers interviewee wholesaler brand
mission prestige product introductory offer win-win strategy
multipack price-sensitive buyers introductory stage