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Marketing Spiders

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Mind maps on marketing for GCSE Business Studies

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Marketing Spiders

  1. 1. Bully’s Biz<br />Marketing<br /><ul><li>The market
  2. 2. Market research
  3. 3. Marketing mix
  4. 4. Price
  5. 5. Product
  6. 6. Place
  7. 7. Promotion
  8. 8. Niche V Mass</li></li></ul><li>Bully’s Biz<br />TheMarket<br />Productorientatin<br />Whatis marketing?<br />Marketorientation<br />Marketsegmentation<br /><ul><li>Age
  9. 9. Gender
  10. 10. Location
  11. 11. Lifestyle
  12. 12. Socio economic</li></ul>Themarket<br />SWOT analysis<br />Landavailability<br />Analysingthemarket<br />Laboursupply<br />
  13. 13. Bully’s Biz<br />MarketResearch<br />Whatismarketresearch?<br />Primaryorfieldresearch<br /><ul><li>Interviews
  14. 14. Questionnaires
  15. 15. Panel Groups
  16. 16. Observation
  17. 17. Testing</li></ul>Deskorsecondaryresearch<br />MarketResearch<br />Types of questions<br /><ul><li>Closed
  18. 18. Open
  19. 19. Multiplechoice
  20. 20. Prefernce
  21. 21. Scale</li></ul>Sampling<br /><ul><li>Random
  22. 22. Quota
  23. 23. Target</li></li></ul><li>Bully’s Biz<br />Marketing Mix<br />Place<br />Product<br />Marketing Mix<br />Price<br />Promotion<br />
  24. 24. Bully’s Biz<br />Price<br />Rightprice<br />Pricingstartegies<br /><ul><li>Cost plus
  25. 25. Contribution
  26. 26. Penetration
  27. 27. Skimming
  28. 28. Discounting
  29. 29. Parallelpricing
  30. 30. Lossleaders
  31. 31. Pscholoigical
  32. 32. Price discimination</li></ul>Covercosts<br />Level of revenue<br />Price<br />Level of profit<br />
  33. 33. Bully’s Biz<br />Product<br />Productdecisions<br />Productmix<br />ProductLifecycle<br /><ul><li>Development
  34. 34. Launch
  35. 35. Growth
  36. 36. Maturity
  37. 37. Saturation
  38. 38. Decline</li></ul>Productdifferentiation<br /><ul><li>Size,colourshape
  39. 39. Taste, ingredients
  40. 40. BrandingPackaging
  41. 41. Extra features</li></ul>Product<br />Productextension<br />Branding<br />
  42. 42. Bully’s Biz<br />Place<br />Channel of distribution/distributionchain<br />Choosingtherightchannel<br />Retailers<br />E-Business<br />Place<br />Wholesalers<br />Directselling<br />
  43. 43. Bully’s Biz<br />Promotion<br />Advertising<br />Advertising agencies<br />Direct mail<br />Choosingtherightpromotiondependson<br /><ul><li>Productnature
  44. 44. Budget
  45. 45. Target customers
  46. 46. Productlifecycle</li></ul>Promotion<br />Personal selling<br />Packaging<br />Sales techniques<br />Specialoffers<br />
  47. 47. Bully’s Biz<br />Niche V Mass<br />Strategies<br />Size of target market<br />Competition<br />Niche v Mass<br />Economies of scale<br />Specialization<br />

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