This competitive audit document outlines key questions to analyze competitors, including their names, target consumers, market type and price point, market share, values and mission, unique selling propositions and strengths, marketing strategy and customer touchpoints, visual elements and communication strategy, and language and tone.

1. Competitive Audit
MAIN QUESTIONS
Competitor names
Target consumers
Market type and price point
Market share
Competitor's values and mission
USPs and strengths
Marketing strategy and customer's journey touchpoints
Visual elements and communication strategy
Language and tone of voice