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Modern Go-To-Market Framework 
RESEARCH PLAN APPROVE DEVELOP PREPARE LAUNCH 
MAPPING & VoC POSITIONING PRODUCT PORTFOLIO 
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Modern Go-To-Market Framework

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Use this go-to-market framework to define the activities required to successfully build market-driven products & services that customers will accept. The six stages include research, plan, approve, develop, prepare and launch. Within each stage there are a series of essential activities that need to be performed to ensure alignment between product features and customer needs, and alignment with organizational objectives and priorities.

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Published in: Business

Modern Go-To-Market Framework

  1. 1. Modern Go-To-Market Framework RESEARCH PLAN APPROVE DEVELOP PREPARE LAUNCH MAPPING & VoC POSITIONING PRODUCT PORTFOLIO CUSTOMER JOURNEY PRIORITIZATION PRODUCT FEATURES COMPETITIVE ANALYSIS & USE CASE DEFINITION PRODUCT MESSAGING PRODUCT LAUNCH STATUS REPORTING RELEASE SCHEDULING BUYING / SALES PROCESS MAPPING PRODUCT LAUNCH PLAN MARKET RESEARCH VALUE PROPOSITION DEVELOPMENT PLAN & BUDGET PRODUCT GAP ANALYSIS UNIQUE SELLING PROPOSITION PRODUCT LAUNCH TEAM CHARTER MARKET REQUIREMENTS PRODUCT FEATURES & REQUIREMENTS BREAK EVEN ANALYSIS PRODUCT APPLICATIONS CHECKLIST BUYER PERSONAS & USE CASES PRODUCT ROADMAP FINANCIAL PROJECTIONS PRODUCT ENGINEERING PROJECT MANAGEMENT CONTENT MARKETING & THOUGHT LEADERSHIP SALES PLAYBOOKS & ENABLEMENT PLAN MARKET ANALYSIS & DEFINITION PRICING STRATEGY RISK ANALYSIS LEAD GENERATION PLAN SALES TRAINING PLAN MARKET SIZING & SEGMENTATION BUILD, BUY or PARTNER RISK ASSESSMENT EVENT MARKETING PLAN PROFITABILITY ANALYSIS CHANNEL STRATEGY PR & ANALYST PLAN CUSTOMER ENGAGEMENT PLAN WIN/LOSS ANALYSIS BUSINESS CASE SOCIAL MEDIA PLAN LEAD & CUSTOMER ACQUISTION MODEL RISK MITIGATION PLAN COMPETITIVE ANALYSIS MARKETING CALENDAR CUSTOMER SATISFACTION PRODUCT LIFECYCLE NET PROMOTER SCORE & REFERRAL PROGRAM PARTNERSHIP DEVELOPMENT PRODUCT CHARTER CUSTOMER ADVOCACY

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