3. “ Creativity is just connecting things.
When you ask a creative person how they did something, they may feel a
little guilty because they didn’t really do it, they just saw something. It
seemed obvious to them after awhile. That’s because they were able to
connect experiences they’ve had and synthesize new things. And the reason
they were able to do that was that they’ve had more experiences or have
thought more about their experiences than other people have.
Unfortunately, that’s too rare a commodity. A lot of people in our industry
haven’t had very diverse experiences. They don’t have enough dots to
connect, and they end up with very linear solutions, without a broad
perspective on the problem. The broader one’s understanding of the human
experience, the better designs we will have.
—Steve Jobs
19. Amazon's business model is deceptively simple:
Make online shopping so easy and
convenient
that customers won't think twice.
* How Amazon.com became one of
the only dotcoms to survive the bust
of the early 2000s.
* Where the company is headed next.
* Why Amazon zealously guards some
patents yet freely shares others.
* Why Bezos called becoming
profitable the "dumbest" thing they
could do in 1997.
Working out at home can be difficult. Not only are you often alone, but also too busy. Many of us have school, work, and other obligations that get in the way. This is a story about Kerri Dunn, and how she learned to love working out at home.\n
Kerri is a 1st grade teacher at a newly-opened charter school. She normally spends 50+ hours per week at school, not counting her time at home planning and checking papers. She is also a graduate student taking two classes in Early Childhood Education. She doesn’t have the time or energy to workout most days, but recognizes the importance of developing good habits in her 20s, so she can stay in shape later in life.\n\nKerri reluctantly agrees to participate in this study.\n\nShe is told that for every exercise she completes, she will get 2 pieces of candy. Kerri stays in pretty good shape by playing with her first graders every day, but admitted that she had not worked out for the sake of working out in some time.\n\nShe powered through the pushups and leglifts, earning her candy.\n\nThe calf raises were no problem either.\n\nAfter doing her tricep pushes, she told me that she was only going to continue with this project to help me with my assignment. She realized that she could go get her own candy whenever she felt like it. She was right. I needed to find another way to keep her interested!\n\nLearning is social. So is Kerri. What if she posted her successes online? She got positive feedback from friends and family almost immediately!\n\nShe was so excited by the encouragement that she asked me to devise a workout plan for tomorrow!\n\nWhile operant conditioning may have worked for BF Skinner, I have found that learning needs to be social for adults to buy into it. Kerri enjoyed working out and sharing it with her friends, so she did it. All of the Reece’s Pieces in the world wouldn’t make her like working out any more.\n\nI’m Jimmy Dunn. Thanks for watching.\n\n\n
Kerri is a 1st grade teacher at a newly-opened charter school. She normally spends 50+ hours per week at school, not counting her time at home planning and checking papers. She is also a graduate student taking two classes in Early Childhood Education. She doesn’t have the time or energy to workout most days, but recognizes the importance of developing good habits in her 20s, so she can stay in shape later in life.\n\nKerri reluctantly agrees to participate in this study.\n\nShe is told that for every exercise she completes, she will get 2 pieces of candy. Kerri stays in pretty good shape by playing with her first graders every day, but admitted that she had not worked out for the sake of working out in some time.\n\nShe powered through the pushups and leglifts, earning her candy.\n\nThe calf raises were no problem either.\n\nAfter doing her tricep pushes, she told me that she was only going to continue with this project to help me with my assignment. She realized that she could go get her own candy whenever she felt like it. She was right. I needed to find another way to keep her interested!\n\nLearning is social. So is Kerri. What if she posted her successes online? She got positive feedback from friends and family almost immediately!\n\nShe was so excited by the encouragement that she asked me to devise a workout plan for tomorrow!\n\nWhile operant conditioning may have worked for BF Skinner, I have found that learning needs to be social for adults to buy into it. Kerri enjoyed working out and sharing it with her friends, so she did it. All of the Reece’s Pieces in the world wouldn’t make her like working out any more.\n\nI’m Jimmy Dunn. Thanks for watching.\n\n\n
Kerri is a 1st grade teacher at a newly-opened charter school. She normally spends 50+ hours per week at school, not counting her time at home planning and checking papers. She is also a graduate student taking two classes in Early Childhood Education. She doesn’t have the time or energy to workout most days, but recognizes the importance of developing good habits in her 20s, so she can stay in shape later in life.\n\nKerri reluctantly agrees to participate in this study.\n\nShe is told that for every exercise she completes, she will get 2 pieces of candy. Kerri stays in pretty good shape by playing with her first graders every day, but admitted that she had not worked out for the sake of working out in some time.\n\nShe powered through the pushups and leglifts, earning her candy.\n\nThe calf raises were no problem either.\n\nAfter doing her tricep pushes, she told me that she was only going to continue with this project to help me with my assignment. She realized that she could go get her own candy whenever she felt like it. She was right. I needed to find another way to keep her interested!\n\nLearning is social. So is Kerri. What if she posted her successes online? She got positive feedback from friends and family almost immediately!\n\nShe was so excited by the encouragement that she asked me to devise a workout plan for tomorrow!\n\nWhile operant conditioning may have worked for BF Skinner, I have found that learning needs to be social for adults to buy into it. Kerri enjoyed working out and sharing it with her friends, so she did it. All of the Reece’s Pieces in the world wouldn’t make her like working out any more.\n\nI’m Jimmy Dunn. Thanks for watching.\n\n\n
Kerri is a 1st grade teacher at a newly-opened charter school. She normally spends 50+ hours per week at school, not counting her time at home planning and checking papers. She is also a graduate student taking two classes in Early Childhood Education. She doesn’t have the time or energy to workout most days, but recognizes the importance of developing good habits in her 20s, so she can stay in shape later in life.\n\nKerri reluctantly agrees to participate in this study.\n\nShe is told that for every exercise she completes, she will get 2 pieces of candy. Kerri stays in pretty good shape by playing with her first graders every day, but admitted that she had not worked out for the sake of working out in some time.\n\nShe powered through the pushups and leglifts, earning her candy.\n\nThe calf raises were no problem either.\n\nAfter doing her tricep pushes, she told me that she was only going to continue with this project to help me with my assignment. She realized that she could go get her own candy whenever she felt like it. She was right. I needed to find another way to keep her interested!\n\nLearning is social. So is Kerri. What if she posted her successes online? She got positive feedback from friends and family almost immediately!\n\nShe was so excited by the encouragement that she asked me to devise a workout plan for tomorrow!\n\nWhile operant conditioning may have worked for BF Skinner, I have found that learning needs to be social for adults to buy into it. Kerri enjoyed working out and sharing it with her friends, so she did it. All of the Reece’s Pieces in the world wouldn’t make her like working out any more.\n\nI’m Jimmy Dunn. Thanks for watching.\n\n\n
Kerri is a 1st grade teacher at a newly-opened charter school. She normally spends 50+ hours per week at school, not counting her time at home planning and checking papers. She is also a graduate student taking two classes in Early Childhood Education. She doesn’t have the time or energy to workout most days, but recognizes the importance of developing good habits in her 20s, so she can stay in shape later in life.\n\nKerri reluctantly agrees to participate in this study.\n\nShe is told that for every exercise she completes, she will get 2 pieces of candy. Kerri stays in pretty good shape by playing with her first graders every day, but admitted that she had not worked out for the sake of working out in some time.\n\nShe powered through the pushups and leglifts, earning her candy.\n\nThe calf raises were no problem either.\n\nAfter doing her tricep pushes, she told me that she was only going to continue with this project to help me with my assignment. She realized that she could go get her own candy whenever she felt like it. She was right. I needed to find another way to keep her interested!\n\nLearning is social. So is Kerri. What if she posted her successes online? She got positive feedback from friends and family almost immediately!\n\nShe was so excited by the encouragement that she asked me to devise a workout plan for tomorrow!\n\nWhile operant conditioning may have worked for BF Skinner, I have found that learning needs to be social for adults to buy into it. Kerri enjoyed working out and sharing it with her friends, so she did it. All of the Reece’s Pieces in the world wouldn’t make her like working out any more.\n\nI’m Jimmy Dunn. Thanks for watching.\n\n\n
Kerri is a 1st grade teacher at a newly-opened charter school. She normally spends 50+ hours per week at school, not counting her time at home planning and checking papers. She is also a graduate student taking two classes in Early Childhood Education. She doesn’t have the time or energy to workout most days, but recognizes the importance of developing good habits in her 20s, so she can stay in shape later in life.\n\nKerri reluctantly agrees to participate in this study.\n\nShe is told that for every exercise she completes, she will get 2 pieces of candy. Kerri stays in pretty good shape by playing with her first graders every day, but admitted that she had not worked out for the sake of working out in some time.\n\nShe powered through the pushups and leglifts, earning her candy.\n\nThe calf raises were no problem either.\n\nAfter doing her tricep pushes, she told me that she was only going to continue with this project to help me with my assignment. She realized that she could go get her own candy whenever she felt like it. She was right. I needed to find another way to keep her interested!\n\nLearning is social. So is Kerri. What if she posted her successes online? She got positive feedback from friends and family almost immediately!\n\nShe was so excited by the encouragement that she asked me to devise a workout plan for tomorrow!\n\nWhile operant conditioning may have worked for BF Skinner, I have found that learning needs to be social for adults to buy into it. Kerri enjoyed working out and sharing it with her friends, so she did it. All of the Reece’s Pieces in the world wouldn’t make her like working out any more.\n\nI’m Jimmy Dunn. Thanks for watching.\n\n\n
Kerri is a 1st grade teacher at a newly-opened charter school. She normally spends 50+ hours per week at school, not counting her time at home planning and checking papers. She is also a graduate student taking two classes in Early Childhood Education. She doesn’t have the time or energy to workout most days, but recognizes the importance of developing good habits in her 20s, so she can stay in shape later in life.\n\nKerri reluctantly agrees to participate in this study.\n\nShe is told that for every exercise she completes, she will get 2 pieces of candy. Kerri stays in pretty good shape by playing with her first graders every day, but admitted that she had not worked out for the sake of working out in some time.\n\nShe powered through the pushups and leglifts, earning her candy.\n\nThe calf raises were no problem either.\n\nAfter doing her tricep pushes, she told me that she was only going to continue with this project to help me with my assignment. She realized that she could go get her own candy whenever she felt like it. She was right. I needed to find another way to keep her interested!\n\nLearning is social. So is Kerri. What if she posted her successes online? She got positive feedback from friends and family almost immediately!\n\nShe was so excited by the encouragement that she asked me to devise a workout plan for tomorrow!\n\nWhile operant conditioning may have worked for BF Skinner, I have found that learning needs to be social for adults to buy into it. Kerri enjoyed working out and sharing it with her friends, so she did it. All of the Reece’s Pieces in the world wouldn’t make her like working out any more.\n\nI’m Jimmy Dunn. Thanks for watching.\n\n\n
Kerri is a 1st grade teacher at a newly-opened charter school. She normally spends 50+ hours per week at school, not counting her time at home planning and checking papers. She is also a graduate student taking two classes in Early Childhood Education. She doesn’t have the time or energy to workout most days, but recognizes the importance of developing good habits in her 20s, so she can stay in shape later in life.\n\nKerri reluctantly agrees to participate in this study.\n\nShe is told that for every exercise she completes, she will get 2 pieces of candy. Kerri stays in pretty good shape by playing with her first graders every day, but admitted that she had not worked out for the sake of working out in some time.\n\nShe powered through the pushups and leglifts, earning her candy.\n\nThe calf raises were no problem either.\n\nAfter doing her tricep pushes, she told me that she was only going to continue with this project to help me with my assignment. She realized that she could go get her own candy whenever she felt like it. She was right. I needed to find another way to keep her interested!\n\nLearning is social. So is Kerri. What if she posted her successes online? She got positive feedback from friends and family almost immediately!\n\nShe was so excited by the encouragement that she asked me to devise a workout plan for tomorrow!\n\nWhile operant conditioning may have worked for BF Skinner, I have found that learning needs to be social for adults to buy into it. Kerri enjoyed working out and sharing it with her friends, so she did it. All of the Reece’s Pieces in the world wouldn’t make her like working out any more.\n\nI’m Jimmy Dunn. Thanks for watching.\n\n\n
Kerri is a 1st grade teacher at a newly-opened charter school. She normally spends 50+ hours per week at school, not counting her time at home planning and checking papers. She is also a graduate student taking two classes in Early Childhood Education. She doesn’t have the time or energy to workout most days, but recognizes the importance of developing good habits in her 20s, so she can stay in shape later in life.\n\nKerri reluctantly agrees to participate in this study.\n\nShe is told that for every exercise she completes, she will get 2 pieces of candy. Kerri stays in pretty good shape by playing with her first graders every day, but admitted that she had not worked out for the sake of working out in some time.\n\nShe powered through the pushups and leglifts, earning her candy.\n\nThe calf raises were no problem either.\n\nAfter doing her tricep pushes, she told me that she was only going to continue with this project to help me with my assignment. She realized that she could go get her own candy whenever she felt like it. She was right. I needed to find another way to keep her interested!\n\nLearning is social. So is Kerri. What if she posted her successes online? She got positive feedback from friends and family almost immediately!\n\nShe was so excited by the encouragement that she asked me to devise a workout plan for tomorrow!\n\nWhile operant conditioning may have worked for BF Skinner, I have found that learning needs to be social for adults to buy into it. Kerri enjoyed working out and sharing it with her friends, so she did it. All of the Reece’s Pieces in the world wouldn’t make her like working out any more.\n\nI’m Jimmy Dunn. Thanks for watching.\n\n\n
Kerri is a 1st grade teacher at a newly-opened charter school. She normally spends 50+ hours per week at school, not counting her time at home planning and checking papers. She is also a graduate student taking two classes in Early Childhood Education. She doesn’t have the time or energy to workout most days, but recognizes the importance of developing good habits in her 20s, so she can stay in shape later in life.\n\nKerri reluctantly agrees to participate in this study.\n\nShe is told that for every exercise she completes, she will get 2 pieces of candy. Kerri stays in pretty good shape by playing with her first graders every day, but admitted that she had not worked out for the sake of working out in some time.\n\nShe powered through the pushups and leglifts, earning her candy.\n\nThe calf raises were no problem either.\n\nAfter doing her tricep pushes, she told me that she was only going to continue with this project to help me with my assignment. She realized that she could go get her own candy whenever she felt like it. She was right. I needed to find another way to keep her interested!\n\nLearning is social. So is Kerri. What if she posted her successes online? She got positive feedback from friends and family almost immediately!\n\nShe was so excited by the encouragement that she asked me to devise a workout plan for tomorrow!\n\nWhile operant conditioning may have worked for BF Skinner, I have found that learning needs to be social for adults to buy into it. Kerri enjoyed working out and sharing it with her friends, so she did it. All of the Reece’s Pieces in the world wouldn’t make her like working out any more.\n\nI’m Jimmy Dunn. Thanks for watching.\n\n\n
Kerri is a 1st grade teacher at a newly-opened charter school. She normally spends 50+ hours per week at school, not counting her time at home planning and checking papers. She is also a graduate student taking two classes in Early Childhood Education. She doesn’t have the time or energy to workout most days, but recognizes the importance of developing good habits in her 20s, so she can stay in shape later in life.\n\nKerri reluctantly agrees to participate in this study.\n\nShe is told that for every exercise she completes, she will get 2 pieces of candy. Kerri stays in pretty good shape by playing with her first graders every day, but admitted that she had not worked out for the sake of working out in some time.\n\nShe powered through the pushups and leglifts, earning her candy.\n\nThe calf raises were no problem either.\n\nAfter doing her tricep pushes, she told me that she was only going to continue with this project to help me with my assignment. She realized that she could go get her own candy whenever she felt like it. She was right. I needed to find another way to keep her interested!\n\nLearning is social. So is Kerri. What if she posted her successes online? She got positive feedback from friends and family almost immediately!\n\nShe was so excited by the encouragement that she asked me to devise a workout plan for tomorrow!\n\nWhile operant conditioning may have worked for BF Skinner, I have found that learning needs to be social for adults to buy into it. Kerri enjoyed working out and sharing it with her friends, so she did it. All of the Reece’s Pieces in the world wouldn’t make her like working out any more.\n\nI’m Jimmy Dunn. Thanks for watching.\n\n\n
Kerri is a 1st grade teacher at a newly-opened charter school. She normally spends 50+ hours per week at school, not counting her time at home planning and checking papers. She is also a graduate student taking two classes in Early Childhood Education. She doesn’t have the time or energy to workout most days, but recognizes the importance of developing good habits in her 20s, so she can stay in shape later in life.\n\nKerri reluctantly agrees to participate in this study.\n\nShe is told that for every exercise she completes, she will get 2 pieces of candy. Kerri stays in pretty good shape by playing with her first graders every day, but admitted that she had not worked out for the sake of working out in some time.\n\nShe powered through the pushups and leglifts, earning her candy.\n\nThe calf raises were no problem either.\n\nAfter doing her tricep pushes, she told me that she was only going to continue with this project to help me with my assignment. She realized that she could go get her own candy whenever she felt like it. She was right. I needed to find another way to keep her interested!\n\nLearning is social. So is Kerri. What if she posted her successes online? She got positive feedback from friends and family almost immediately!\n\nShe was so excited by the encouragement that she asked me to devise a workout plan for tomorrow!\n\nWhile operant conditioning may have worked for BF Skinner, I have found that learning needs to be social for adults to buy into it. Kerri enjoyed working out and sharing it with her friends, so she did it. All of the Reece’s Pieces in the world wouldn’t make her like working out any more.\n\nI’m Jimmy Dunn. Thanks for watching.\n\n\n
Kerri is a 1st grade teacher at a newly-opened charter school. She normally spends 50+ hours per week at school, not counting her time at home planning and checking papers. She is also a graduate student taking two classes in Early Childhood Education. She doesn’t have the time or energy to workout most days, but recognizes the importance of developing good habits in her 20s, so she can stay in shape later in life.\n\nKerri reluctantly agrees to participate in this study.\n\nShe is told that for every exercise she completes, she will get 2 pieces of candy. Kerri stays in pretty good shape by playing with her first graders every day, but admitted that she had not worked out for the sake of working out in some time.\n\nShe powered through the pushups and leglifts, earning her candy.\n\nThe calf raises were no problem either.\n\nAfter doing her tricep pushes, she told me that she was only going to continue with this project to help me with my assignment. She realized that she could go get her own candy whenever she felt like it. She was right. I needed to find another way to keep her interested!\n\nLearning is social. So is Kerri. What if she posted her successes online? She got positive feedback from friends and family almost immediately!\n\nShe was so excited by the encouragement that she asked me to devise a workout plan for tomorrow!\n\nWhile operant conditioning may have worked for BF Skinner, I have found that learning needs to be social for adults to buy into it. Kerri enjoyed working out and sharing it with her friends, so she did it. All of the Reece’s Pieces in the world wouldn’t make her like working out any more.\n\nI’m Jimmy Dunn. Thanks for watching.\n\n\n
Kerri is a 1st grade teacher at a newly-opened charter school. She normally spends 50+ hours per week at school, not counting her time at home planning and checking papers. She is also a graduate student taking two classes in Early Childhood Education. She doesn’t have the time or energy to workout most days, but recognizes the importance of developing good habits in her 20s, so she can stay in shape later in life.\n\nKerri reluctantly agrees to participate in this study.\n\nShe is told that for every exercise she completes, she will get 2 pieces of candy. Kerri stays in pretty good shape by playing with her first graders every day, but admitted that she had not worked out for the sake of working out in some time.\n\nShe powered through the pushups and leglifts, earning her candy.\n\nThe calf raises were no problem either.\n\nAfter doing her tricep pushes, she told me that she was only going to continue with this project to help me with my assignment. She realized that she could go get her own candy whenever she felt like it. She was right. I needed to find another way to keep her interested!\n\nLearning is social. So is Kerri. What if she posted her successes online? She got positive feedback from friends and family almost immediately!\n\nShe was so excited by the encouragement that she asked me to devise a workout plan for tomorrow!\n\nWhile operant conditioning may have worked for BF Skinner, I have found that learning needs to be social for adults to buy into it. Kerri enjoyed working out and sharing it with her friends, so she did it. All of the Reece’s Pieces in the world wouldn’t make her like working out any more.\n\nI’m Jimmy Dunn. Thanks for watching.\n\n\n
Kerri is a 1st grade teacher at a newly-opened charter school. She normally spends 50+ hours per week at school, not counting her time at home planning and checking papers. She is also a graduate student taking two classes in Early Childhood Education. She doesn’t have the time or energy to workout most days, but recognizes the importance of developing good habits in her 20s, so she can stay in shape later in life.\n\nKerri reluctantly agrees to participate in this study.\n\nShe is told that for every exercise she completes, she will get 2 pieces of candy. Kerri stays in pretty good shape by playing with her first graders every day, but admitted that she had not worked out for the sake of working out in some time.\n\nShe powered through the pushups and leglifts, earning her candy.\n\nThe calf raises were no problem either.\n\nAfter doing her tricep pushes, she told me that she was only going to continue with this project to help me with my assignment. She realized that she could go get her own candy whenever she felt like it. She was right. I needed to find another way to keep her interested!\n\nLearning is social. So is Kerri. What if she posted her successes online? She got positive feedback from friends and family almost immediately!\n\nShe was so excited by the encouragement that she asked me to devise a workout plan for tomorrow!\n\nWhile operant conditioning may have worked for BF Skinner, I have found that learning needs to be social for adults to buy into it. Kerri enjoyed working out and sharing it with her friends, so she did it. All of the Reece’s Pieces in the world wouldn’t make her like working out any more.\n\nI’m Jimmy Dunn. Thanks for watching.\n\n\n
Kerri is a 1st grade teacher at a newly-opened charter school. She normally spends 50+ hours per week at school, not counting her time at home planning and checking papers. She is also a graduate student taking two classes in Early Childhood Education. She doesn’t have the time or energy to workout most days, but recognizes the importance of developing good habits in her 20s, so she can stay in shape later in life.\n\nKerri reluctantly agrees to participate in this study.\n\nShe is told that for every exercise she completes, she will get 2 pieces of candy. Kerri stays in pretty good shape by playing with her first graders every day, but admitted that she had not worked out for the sake of working out in some time.\n\nShe powered through the pushups and leglifts, earning her candy.\n\nThe calf raises were no problem either.\n\nAfter doing her tricep pushes, she told me that she was only going to continue with this project to help me with my assignment. She realized that she could go get her own candy whenever she felt like it. She was right. I needed to find another way to keep her interested!\n\nLearning is social. So is Kerri. What if she posted her successes online? She got positive feedback from friends and family almost immediately!\n\nShe was so excited by the encouragement that she asked me to devise a workout plan for tomorrow!\n\nWhile operant conditioning may have worked for BF Skinner, I have found that learning needs to be social for adults to buy into it. Kerri enjoyed working out and sharing it with her friends, so she did it. All of the Reece’s Pieces in the world wouldn’t make her like working out any more.\n\nI’m Jimmy Dunn. Thanks for watching.\n\n\n
Kerri is a 1st grade teacher at a newly-opened charter school. She normally spends 50+ hours per week at school, not counting her time at home planning and checking papers. She is also a graduate student taking two classes in Early Childhood Education. She doesn’t have the time or energy to workout most days, but recognizes the importance of developing good habits in her 20s, so she can stay in shape later in life.\n\nKerri reluctantly agrees to participate in this study.\n\nShe is told that for every exercise she completes, she will get 2 pieces of candy. Kerri stays in pretty good shape by playing with her first graders every day, but admitted that she had not worked out for the sake of working out in some time.\n\nShe powered through the pushups and leglifts, earning her candy.\n\nThe calf raises were no problem either.\n\nAfter doing her tricep pushes, she told me that she was only going to continue with this project to help me with my assignment. She realized that she could go get her own candy whenever she felt like it. She was right. I needed to find another way to keep her interested!\n\nLearning is social. So is Kerri. What if she posted her successes online? She got positive feedback from friends and family almost immediately!\n\nShe was so excited by the encouragement that she asked me to devise a workout plan for tomorrow!\n\nWhile operant conditioning may have worked for BF Skinner, I have found that learning needs to be social for adults to buy into it. Kerri enjoyed working out and sharing it with her friends, so she did it. All of the Reece’s Pieces in the world wouldn’t make her like working out any more.\n\nI’m Jimmy Dunn. Thanks for watching.\n\n\n
Kerri is a 1st grade teacher at a newly-opened charter school. She normally spends 50+ hours per week at school, not counting her time at home planning and checking papers. She is also a graduate student taking two classes in Early Childhood Education. She doesn’t have the time or energy to workout most days, but recognizes the importance of developing good habits in her 20s, so she can stay in shape later in life.\n\nKerri reluctantly agrees to participate in this study.\n\nShe is told that for every exercise she completes, she will get 2 pieces of candy. Kerri stays in pretty good shape by playing with her first graders every day, but admitted that she had not worked out for the sake of working out in some time.\n\nShe powered through the pushups and leglifts, earning her candy.\n\nThe calf raises were no problem either.\n\nAfter doing her tricep pushes, she told me that she was only going to continue with this project to help me with my assignment. She realized that she could go get her own candy whenever she felt like it. She was right. I needed to find another way to keep her interested!\n\nLearning is social. So is Kerri. What if she posted her successes online? She got positive feedback from friends and family almost immediately!\n\nShe was so excited by the encouragement that she asked me to devise a workout plan for tomorrow!\n\nWhile operant conditioning may have worked for BF Skinner, I have found that learning needs to be social for adults to buy into it. Kerri enjoyed working out and sharing it with her friends, so she did it. All of the Reece’s Pieces in the world wouldn’t make her like working out any more.\n\nI’m Jimmy Dunn. Thanks for watching.\n\n\n
Kerri is a 1st grade teacher at a newly-opened charter school. She normally spends 50+ hours per week at school, not counting her time at home planning and checking papers. She is also a graduate student taking two classes in Early Childhood Education. She doesn’t have the time or energy to workout most days, but recognizes the importance of developing good habits in her 20s, so she can stay in shape later in life.\n\nKerri reluctantly agrees to participate in this study.\n\nShe is told that for every exercise she completes, she will get 2 pieces of candy. Kerri stays in pretty good shape by playing with her first graders every day, but admitted that she had not worked out for the sake of working out in some time.\n\nShe powered through the pushups and leglifts, earning her candy.\n\nThe calf raises were no problem either.\n\nAfter doing her tricep pushes, she told me that she was only going to continue with this project to help me with my assignment. She realized that she could go get her own candy whenever she felt like it. She was right. I needed to find another way to keep her interested!\n\nLearning is social. So is Kerri. What if she posted her successes online? She got positive feedback from friends and family almost immediately!\n\nShe was so excited by the encouragement that she asked me to devise a workout plan for tomorrow!\n\nWhile operant conditioning may have worked for BF Skinner, I have found that learning needs to be social for adults to buy into it. Kerri enjoyed working out and sharing it with her friends, so she did it. All of the Reece’s Pieces in the world wouldn’t make her like working out any more.\n\nI’m Jimmy Dunn. Thanks for watching.\n\n\n
