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Doit marketing doitmarketing-ts2012

  1. 1. By Copyblogger MediaBuilding a Profitable Online Business: What Works (And What Doesn’t) in 2012 by BRIAN CLARK and SONIA SIMONE
  2. 2. By Copyblogger Media You may republish excerpts from this report as long as they accompanied by an attribution link back to Copyright © 2007-2012 Teaching Sells. Some rights PAGE 2
  3. 3. By Copyblogger MediaIsn’t it time we quit talking about “making money online”?When you look at what Amazon, iTunes, Google, Facebook are doing … aswell as countless e-learning and other technology companies (with moreshowing up every day), it’s pretty obvious that it’s not “making moneyonline” any more.It’s just making money in the world we live in.If you’re looking for another one of those “business in a box” solutions, youshould close this report now. Because Teaching Sells isn’t a “money-gettingsystem.” It’s a framework to create a real-world business. Websites don’t make money. Businesses make money.It doesn’t matter if you want to make $100 a month or $100,000 a month.It doesn’t matter how many or how few hours you’re ready to commit.Until you think of what you’re doing as a business, you’re going tospin your wheels.Everything else can be learned. (There are a few people out there who willtell you that entrepreneurship is some kind of special “inherited trait” heldby the chosen few. These people have what we like to call a reality problem.We give you permission to ignore them.) PAGE 3
  4. 4. By Copyblogger MediaThis report and our 20-Step Road Map exist to give you a basic orientationto building an e-learning business. For some, that’s all they need to moveforward and start creating something epic. Others will want more supportand direction, which is where the complete Teaching Sells course comes in.Either way, let’s get this thing started ...Ever feel like you’re late to the party?It’s easy to look around at all the success we can see — the big membershipsites with thousands of members, the multi-million dollar online businesses.So much has happened in the online world that it’s easy to feel like we’vemissed the bus.But you haven’t missed out, and you aren’t too late. Not even close.It’s still really earlyTen years from now (heck, probably two years from now) we’ll look backand we won’t be able to believe how primitive the tools we use today PAGE 4
  5. 5. By Copyblogger MediaThe economy is doing a hard shift, there’s no doubt about it. After theeconomic earthquake of 2008 (and all those aftershocks), millions of peopleare still figuring out what it means for them.Companies look different. Employment looks different. Recreation looksdifferent. Relationships look different.Travel looks different. Even health and wellness are undergoing majorrevolution.Everything right now is new and changing.Which, as you may have noticed, is exhausting. And creates stress.And that creates interesting problems you can start solving for customers— no matter what your area of expertise.The boom — for people like us— doesn’t end until things stopchangingHow long do you think it will take for the world to quit shifting radicallyunder our feet? PAGE 5
  6. 6. By Copyblogger Media10 years? 20 years? Maybe more?As long as we’re in this world of profound instability, we can help others byteaching them how to navigate that change and come out on top.Our customers are learners — and they don’t need stale authorities whomastered what was needed in the last century. They need the true expertswho can teach them what they need to know today. That is why teaching is the foundation of a great business in the 21st century. Because this is the century of never-ending learning.There’s no doubt that these are “interesting times.” There’s a lot of stressand worry. You’ve probably got some of that in your own life.But there’s also tremendous opportunity — and especially, opportunity to dogreat things by helping other people out. You can’t beat that.vSo don’t worry at all that it’s “too late.” We’re riding the wave of: »» Business based on helping people, rather than mindless PAGE 6
  7. 7. By Copyblogger Media »» An explosion in online education »» Small, super-nimble companies — that are often made of just one or two people »» Extreme social anxiety about change »» Astonishingly powerful communication technology that keeps getting better, and cheaper »» Growing suspicion of traditional learning venues like universitiesIt’s like the entire world economy has lined up to make a really amazingbusiness for you. (How cool is that?)So step up. Maybe you’ll join us with Teaching Sells, or maybe you’ll justincorporate some of these ideas into the business you have today.We don’t care if you do it part-time or full-time. We just want youto do PAGE 7
  8. 8. By Copyblogger MediaMake a More Progress by WorkingSmarter, not HarderDo you ever have days when you’re too exhausted to figure out what youwant for dinner?You don’t get to that point because you’re training for a marathon orspending all day at the gym. You get there by making too many decisions— overtaxing your decision-making “muscle.” If you’re creating an online business, the odds are you’re making it harder on yourself than it has to be.There’s all kinds of amazing research being done about willpower and thephysical limitations of your brain.And one of the most exhausting things you can do is to make decisions.If you’re constantly reinventing the wheel, you’re going to get tiredAnd when your brain gets tired, there’s no amount of willpower or“toughing it out” that you’ll be able to manage. Your poor brain literallydoesn’t have enough fuel to keep making those decisions — so you’ll PAGE 8
  9. 9. By Copyblogger Mediawhat’s easy, or what you’ve always done in the past … or you’ll just donothing.If you’re going to build a business (online or offline, for that matter), youneed to start working smarter rather than always harder. You need tocultivate some habits of simplification, so you can conserve your energy forthe most important decisions.The danger of reinventing the wheelDo you know this story?Back when NASA started launching manned spacecraft in the 1960s, theyfound out that the astronauts couldn’t use pens to write with while in space.The ink wouldn’t flow down through the pen in a zero-gravity environment.NASA decided to retain a man named Paul Fisher to design a pen that wouldwork in space.$1.5 million later, they had a solution. NASA now had a pen that worked inzero gravity, in a vacuum, and in a drastic temperature range.The Russian cosmonauts had the same problem, of course. So they used PAGE 9
  10. 10. By Copyblogger Media(Note: this anecdote isn’t historically accurate, and has become a bit ofan urban legend, particularly after appearing on the popular show “WestWing.” The truth is both the US and Russia used pencils at first, and PaulFisher independently created the pen and sold 400 of them to NASA for asong. But the story’s still a good one, and it’s instructive.)The reason the exaggerated story is so widely embraced is because it ringstrue.All of us have done it — put out huge amounts of time and effort creatingelaborate solutions to problems when a simple answer is right under ournoses. So the central question for a business owner becomes: How can we stop overcomplicating when we could be executing?Here are some of the techniques we use at Copyblogger Media to getvaluable, successful products out the door, year after PAGE 10
  11. 11. By Copyblogger Media1. Use a proven frameworkIn our story about the space pen, the right answer was “use something thatalready works today.”Now, this gets tricky because business today looks very different than itdid even 10 years ago. Just like our rival space programs, we’re solvingproblems in a new context, which means we’re going to have to do a littlebit of trailblazing.But whatever kind of business you’re building today, someone out there hassuccessfully done something you can learn from. Without directly copying,you can use their success as a rough framework for what you want tocreate.We’re going to talk later this week about why online education is thesmartest foundation for a business today. (And at Copyblogger Media, we’reconfident that this is going to continue to be true for many, many years.)And the truth is, one of the more flexible, proven frameworks around foronline education is the one we’ve developed at Copyblogger.From the early days until today, when we want to build something new, weuse a framework. We call it our “road map,” and it outlines the steps weneed to take to launch a new product or PAGE 11
  12. 12. By Copyblogger Media Using a solid framework removes a lot of unnecessary decision-making.You’ll still be making key decisions, of course. But it’s much easier todecide, “OK, what copywriting angle will we use for our launch” rather than,“Uh, what do I do next?”2. Beware of shortcutsOne of Sonia’s favorite business sayings is, Don’t take shortcuts, they take too long.Because business is complicated, there are all kinds of people who want tosell you “Surefire 30-Day Money-Getting Systems.”They’ve tried to figure out every single step for you, so you can simply fillin the blanks.Which is a nice idea … but it’s going to cost you time, not save you PAGE 12
  13. 13. By Copyblogger MediaThat’s because every business is unique. You’re working with a uniquecombination of what you can contribute, what market you most appeal to,technical abilities, external realities like the economy or the SEO landscape,content creation skills, time, place, and topic.No one can give you a step-by-step “system” for taking all of those highlyindividual elements and putting them together into a business.Shortcuts tend to work for a brief time (if at all), eventually sending youback to square one where you have to start all over again.And unfortunately, those “foolproof systems” are often what worked for thatmarketer in the past. Once they’ve squeezed all the value out of it, they sellit to you.What worked then may not work at all now — and it may be worse thanuseless tomorrow. Choose a flexible framework, not a rigid system. If you feel like you don’t have time to do it right, remember that you definitely don’t have time to do it PAGE 13
  14. 14. By Copyblogger Media3. Ready, Fire, AimWe don’t want you to get seduced by silly shortcuts.But we also don’t want you to put out content on your blog and in socialmedia for year after year before you dare to ask for any money.While you’re doing that, a nimble, smart entrepreneur is snapping up yourtopic and making a nice living.Once you have your framework in place — your road map that tells youwhere you’re going and the key milestones on the path — you’re ready tostart conducting some small experiments.At Copyblogger, we’ve been big fans of the “Minimum Viable Product” modelsince long before Eric Ries wrote his great book on The Lean Startup.A Minimum Viable Product (or MVP) is the smallest product you can releasethat still serves a vital need for your customer.It can be challenging to find the courage to send a product out there thatyou know isn’t perfect. (We have a whole module on addressing thosechallenges, and we also help students out with that in our live groupcoaching sessions.) But the truth is, you don’t know what’s perfect for your customers. Only your customers know PAGE 14
  15. 15. By Copyblogger MediaBeing brave enough to fire off your MVP — and then over time making itabsolutely perfect for your individual audience — is the smartest way toboth bring in revenue quickly and make the kind of remarkable product that21st-century audiences demand.Just remember to keep an eye on your framework. That’s what keeps theMVP model from devolving into “wandering around in the dark.”The Best Way to Make Money withContent is SimpleIf you’re blogging or otherwise creating content online in the hopes ofmaking money, there’s a good chance you’re following a fairly complicatedand time-consuming strategy. You’ve got to publish every day and attractlots of links, so that after a year or so, the Google Gods will bless you withplenty of long-tail search results that will bring you traffic.Once that happens, you’ll have to keep blogging for another year, and hopeto build page views, so you can make money with AdSense or some otherform of advertising. The money is pretty meager, but if you work hard,maybe one day it will add up to enough — if you just keep at it and neverever quit producing more and more free PAGE 15
  16. 16. By Copyblogger Media Or you could simply create content once and sell it over and over.If you think this isn’t pragmatic, you’re in for a shock. Tell me the nicheyou’re publishing in now, and I’ll show you someone who is selling the samebasic content and likely making more money than you.How simple is that?That’s the simple solution to making money with content that has beenaround for centuries, and it’s still going strong.If you want to make money with content, charge for it.But you might have noticed that not all premium content is created equal.The most successful content-based businesses today are educationbusinesses.Sometimes education is what you sell.Sometimes education helps what you sell work better.Sometimes you give all of the education away for free, but you profit fromthe tools your customers use to put the education into PAGE 16
  17. 17. By Copyblogger MediaAs it happens, we offer ten different business models in Teaching Sells. Andstudents have combined and re-combined those in countless different ways. You’re in the business of transforming your customers into the people they want to become.And unless you sell an IronMan-style robot suit, that transformation comesin part by changing their thinking.It comes from education.Audiences are readier than ever to pay for online educationOnline education was a really good business model in 2007, when TeachingSells was launched.It’s an amazing business model in 2012.Learning online gives people the results they want (in Teaching Sells we callthese the “benefits of knowledge”). In the way they want it. On their ownterms, when and where they find it convenient.Millions of people all over the world are turning to online education to makethe transformations they want to make.And smart, small-scale entrepreneurs (like you) are ready to serve them. PAGE 17
  18. 18. By Copyblogger MediaIs Blogging Dead?No, of course not. It’s just getting started.But a lot of bloggers get it backwards. They think of the blog as their “mainthing,” then try to monetize it.Instead, turn your perspective around. You run a business — and your blogsupports that business.One of the best ways to use your blog is as an attraction strategy, away to find new potential customers. That means that “monetizing” withadvertising may not be the right revenue model for your business. And ofcourse the idea that selling advertising is a simple automated process is acrock perpetuated by Google AdSense.If you’re not making loads of money with AdSense, but you’ve got tonsof page views, you’ll need someone actively selling your space in a verycompetitive marketplace.Remember: to make money online, you’re always selling something — evenif it’s just space on the page.I want to tell you about a hard lesson I learned back when I startedpublishing online in the late 1990s. Back then, the most prominent PAGE 18
  19. 19. By Copyblogger Mediafor making money with free content was email publishing. I was fascinatedby email publications that offered everything from tech tips to simpledaily jokes, and yet made hundreds of thousands of dollars in advertisingrevenue (or so it seemed).Boy, did I learn a thing or two from that.The Lesson I Learned AboutAdvertising-Supported ContentThe ezines I created had solid content — they got glowing reviews in otherezines, in newspapers, and in magazines like Entertainment Weekly.What they didn’t do was make a lot of money.I had come to the ezine game a little late. It was actually a lot like bloggingfor ad dollars is today — it takes a huge investment of time and effort toearn money from free content and advertising. I realized that to makemoney from advertising, I was going to have to learn how to attractsponsors, rather than wait for people to beat down my door.Then, the bottom fell out.When the dot-com fiasco imploded in the spring of 2000, the PAGE 19
  20. 20. By Copyblogger Mediaadvertising market all but disappeared, especially for small independentpublishers. Somewhat despondent, I took comfort in the fact that I hadbeen supporting myself the whole time both as a lawyer and a marketingconsultant with very little promotional effort. I had been simply using ezinepublishing strategies to promote my services, and this had easily made memore money than advertising ever had.I shifted gears and started using content to market other virtual servicecompanies in 2001. I built a company that had no employees, no truephysical presence, and no offline advertising into a multi-million dollarselling machine.The money was good, but management of even independent contractors inthe offline world was a pain, so I also worked on creating my own productsto sell online.Now, these were not your typical ebooks telling people how to sell ebooksor other Internet marketing stuff. My model was to partner with people whohad the right credentials, collaborate on information products (usually witha business-to-business or health and wellness focus), and then I sold themonline using every strategy I had learned over the years.In 2005, I got out of my offline businesses completely and went totallyonline.Although I started Copyblogger in January of 2006 and at one point it mademoney from sponsorships, I now bring in the bulk of my income PAGE 20
  21. 21. By Copyblogger Mediaselling content through various web properties, and using content to marketrelated products such as software.And business is getting better, not worse.Forget About Blogging for Bucks andMake Some Real MoneyCopyblogger has allowed me to raise my profile to the extent that I have awide choice of partners to collaborate with on profitable projects. It’s whatattracted the platinum group of business owners that came together toform Copyblogger Media.Most of what I do these days is behind the scenes — I produce web projectsand let other people be the stars.It’s worked out well economically.But I’m not the type to wave big checks in the air or flaunt my income. It’snot my style.I will say that my blog is one of the most popular in the world, and yet therevenue it once brought in from advertising is laughable compared to whatI make from my other online PAGE 21
  22. 22. By Copyblogger MediaIn fact, in the past several years I’ve found that sponsorship revenue orother advertising just couldn’t compete with the blog’s ability to promotemy own businesses. That’s why we don’t currently run any outsideadvertising on Copyblogger at all.So, blogging can be vitally important, but most likely it will open doors foryou that lead to revenue or help you promote things you are selling, asopposed to generating a ton of money from advertising. On the flip side,many of my projects involve no blogging at all (although I’m always usingblog software), and only small amounts of free content for promotionalpurposes.I’ll talk about that more in a bit. But first, let’s talk about the myth that allcontent on the web “wants to be free.” We can do that by going back to anearlier technology that faced some of the same challenges we do.Did Free TV Kill the Film Industry?Back in the 1940s, the film industry in the United States was very differentfrom what it is today. The major studios employed permanent staffs ofwriters, production planners, set builders, and captive stars, and crankedout huge amounts of assembly-line formula films — often up to 30 a yearper PAGE 22
  23. 23. By Copyblogger MediaA lot of the content was pretty bad, but it was the only game in town.Then, two bad things happened to the film industry. First, the US SupremeCourt forced the studios to give up their ownership of movie theaters due tothe monopolistic stranglehold that resulted on film distribution.The second bad thing was a new-fangled invention called television.Now, the content on television wasn’t any better than the formulaic garbageserved up by the film studios, but it was free. Everyone wailed and gnashedteeth and predicted the demise of the film industry.You might see a few parallels with today already.But as you know, that didn’t happen, because the studios changed course.They abandoned the in-house assembly-line production techniques andadopted the current method of putting together teams of independenttalent on a project-by-project basis.This move to customized production resulted in the beginning of the“blockbuster” approach to filmmaking, which in turn empoweredindependent filmmaking. The goal was to create a movie-going experiencerather than regularly- scheduled schlock.Television was free, but it wasn’t until the late 70s that the content becameanything remarkable.And as we know, free network television has reverted back to mostlylame and treated like a second cousin, thanks to cable and PAGE 23
  24. 24. By Copyblogger Mediacontent from premium channels like HBO.That’s right ... not only did free television NOT destroy the film industry, itmanaged to be subverted by paid television. While film and television mayface other unique challenges in the digital age, one shouldn’t make themistake of believing that “free” is a new or permanent position.People who don’t learn from history are often doomed to miss out on thenext big thing.People Will Pay for Information thathas a Higher Perceived ValueA lot of niche information on the web is a lot like free network television— it’s of poor quality, dubious accuracy, and riddled with interruptiveadvertising. Despite the few success stories, social media is filled with toomany blogs that do nothing but regurgitate news and offer unqualifiedopinions that no one really cares about.Unfortunately, it’s this bunch of noise that people find when they use searchengines. And the good stuff out there is usually not comprehensive or wellorganized, and regular people don’t want to do in-depth research to PAGE 24
  25. 25. By Copyblogger MediaThey want to learn from a trusted teacher.This presents an opportunity for those who recognize that everythingmoves in cycles, and that there will always be room for quality paid learningexperiences and community amongst the sea of noise. As we’ll see in justa bit, there are vast opportunities in raising the perceived value and theactual value of information by simply putting it in a more learner-friendlyformat.In other words, creating something of value that people will pay for is notthat hard if you understand what people actually value and respond to.Let’s look a little bit closer at that issue, because it’s one of the golden keysto success when it comes to making good money online.You’re Not Normal, and That’s(Mostly) GoodIt’s true. Statistically, you’re not normal. (Congratulations.)If you’re currently blogging, publishing or marketing online, you havealready begun to develop some of the most important skills for success inthe 21st Century. If you’re active in social media, you’re learning skills PAGE 25
  26. 26. By Copyblogger Mediacan use for a lot more than telling people what your cat had for dinner.You already know there’s a huge shift going on thanks to globalizationand the growth of the Internet. Any work that can be outsourced is on thechopping block, with more jobs going overseas every day.But people like you, who can create and express ideas online, will be at thetop end of the economic spectrum.I’d even go so far as to say if you’re only just now seriously looking intopublishing online content, you’re way ahead of 97% of the population.But those of you who have gotten started actually publishing online aretruly not normal — because you’ve taken action. Most people will tellyou they want to be entrepreneurs, make money from home, and freethemselves from working for the benefit of their boss.But unfortunately, “telling” you or “thinking about it” is as far as mostpeople PAGE 26
  27. 27. By Copyblogger MediaMost People Never Take that FirstStepMost people never take the necessary action to make their dreams cometrue, even though it’s usually just a matter of showing up and gettingstarted. If you’ve taken that first big step, congratulations.Although it may not always seem like it, simply getting started is the mainthing that keeps people from achieving their goals. As long as you keepgoing and realize that everything that goes wrong is making you better,smarter, and stronger, you can’t lose.On the other hand, another way in which you’re not normal may be holdingyou back.You are likely way above average when it comes to navigating the Internet.You likely understand it better, understand how to use it, and are generallygood at finding what you need online.Most people are not like you at all. In fact, the average person is far lesssophisticated when it comes to navigating online than you might imagine.You might think no one will buy “X” because you wouldn’t, but that’s thewrong way to look at it.The average user still finds the Internet baffling beyond email and basicsearch. And they often find what they find baffling as PAGE 27
  28. 28. By Copyblogger MediaUnderstand that and you’ll realize that you can offer quality learningenvironments that people are happy to pay for. What you might be able topiece together on your own from freely available information, they can’tand they won’t.And that’s an opportunity.There’s one last way you’re likely not normal. And with this one, you’redefinitely going to have to get over it if you really want to become a playerin the next phase of the Internet.You’re not normal because you like to read. Guess what? Most people don’t.Take a look at these sad facts. These come from a study held a few yearsago — the sad truth is, they’ve probably only gotten worse. »» 58% of the US adult population never reads another book after high school. »» 42% of college graduates never read another book. »» 80% of US families did not buy or read a book last year. »» 70% of US adults have not been in a bookstore in the last five years. »» 57% of new books are not read to PAGE 28
  29. 29. By Copyblogger MediaMost readers do not get past page 18 in a book they have purchased.And yet ... there’s a book that’s been written on just about any topic youcan think of.What if all that knowledge could be delivered in a format that more peoplecould actually get something out of, and that they happily pay you for?People who don’t like to read still want to learn. In fact, they will berequired to learn continuously to survive and thrive in the 21st century.That’s where you come in, and that’s another big opportunity. They’re calledvirtual learning environments, and there’s a lot of money to be made withthem.Becoming a pioneering early-adopter doesn’t require the vision of a SteveJobs. It doesn’t require some kind of special genius. It’s simply a matter oflooking at the world around you and taking action — action that helps otherpeople.You already have everything it takes. You just need to get PAGE 29
  30. 30. By Copyblogger MediaTeach and Grow RichWe are currently living in a state of accelerated change that is increasingin speed each year (if not each month). This environment demands what’sbeen coined as continuous learning, an adaptive trait that has very little todo with what you know, and more to do with how fast you can continue tolearn new things.Continuous learning requires continuous teaching. That means that one ofthe most rock-solid businesses you can get into is developing interactivelearning environments — starting right now.And it’s just not business, trade, and financial issues, either (which aregigantic markets). Think about the demand for personal developmenttraining in creativity, productivity, critical thinking, communications, andadvanced interpersonal skills. This type of training will be as importantas substantive and technical information when it comes to being aneconomically productive person.Add in hobbies, health and wellness, spirituality, coping skills, technologytutorials, parenting issues, and a whole host of things that are right aroundthe corner that we haven’t yet imagined, and you start to realize how bigthis is.In short, there’s a mind-boggling number of niches and angles to work,should you be so inclined to play an influential role in the inevitable PAGE 30
  31. 31. By Copyblogger MediaCreative Adaptation is the 21stCentury GoldmineIf you’re a coach or consultant, you already have subject matter expertisethat can be converted into an interactive learning environment that allowsyou to work with more people, earn more money, and spend less time doingit. But even if that’s not the case for you, one of the most amazing aspectsof this opportunity is the ability to creatively adapt existing textual contentinto a more learner-friendly format and environment.Let me give you just one example off the top of my head.Let’s say you’re a big fan of productivity books. Now the thing aboutproductivity books is, the advice is very compelling, but readers forget ittwo minutes after they set the book down.There are better ways to get the core information into your customers’heads.You could create a course that acts as a synthesis of the very best ideasand techniques from all the top productivity gurus. You can fully give creditto the source material, because you’re adding value by editing, organizing,and reformatting the content for better learner comprehension, retention,and PAGE 31
  32. 32. By Copyblogger MediaThink about a teacher in the classroom. He or she doesn’t write thetextbook (at least not usually). He teaches the concepts contained in thetextbook according to a curriculum he designs and implements, with the aidof audio / visual teaching aids, testing and classroom interaction.That’s what you’re trying to simulate in a virtual learning environment. Itworks for the benefit of the learners, and that’s why it’s well worth payingfor.Teaching SellsI’ll say it again ... There’s never been a better time in history to be a personwho can clearly communicate ideas.The Internet will be the primary delivery medium for all distance learningand training efforts, and will play a part in most local teaching.You want to create a community of learning. Do that right, successfullymarket it, and you’ll never worry about figuring out how to “make moneyonline” again.Here are 10 things you’ll need to know to succeed in this next wave of thecommercial PAGE 32
  33. 33. By Copyblogger Media »» How to target a vast audience with a niche angle »» How to have a unique, entertaining approach to content development »» How to choose the right medium for the right content for effective learning »» How to create content that sells itself »» How to effectively leverage the audiences of others with win-win proposals »» How to develop multi-format content with free and inexpensive tools »» How to build airtight paid membership websites »» How to choose the best business model for your topic and goals »» How to increase profits with advanced training and a la carte sales »» How to further leverage your skills as a highly-paid consultantIt’s a fast-paced arena, especially when it comes to the amazing new toolsthat allow non-technical people to produce dazzling content.Teaching Sells is a training program that reveals how to do all of the aboveand more. My business partners are content marketer Sonia Simone andsoftware developer and illustrator Tony Clark. We’ve built PAGE 33
  34. 34. By Copyblogger Medianumber of interactive learning memberships sites ourselves — businessesthat aren’t just profitable, but highly satisfying. And at this point, we’vetaught hundreds of others how to do the same.Stated a different way, this is what we’re doing right now to make money —now and into the future.Which brings up the obvious question — if this stuff is so powerful, why arewe willing to teach it to others, at any price?That’s an excellent question, because that’s how a lot of Internet marketing“training” happens ... the gurus who actually make money in other nicheswill often only share information when the tactics and strategies are losingeffectiveness.That’s not the case here. What this is about is you getting a jump on thefuture while making money right out of the gate.We’re willing to teach our own techniques and strategies for these 3reasons: 1. The number of possible topics that can be developed here is so huge that it’s doubtful we’ll ever lose out in a competitive situation with one of our students. 2. Providing training for continuous learning is also so huge that there’s money to be made in sharing and teaching the way to do it, and Tony, Sonia and I feel that we’re highly qualified to be the ones teaching. When we first started talking four years ago, we PAGE 34
  35. 35. By Copyblogger Media we’ve been on almost identical paths for the previous 10 years when it comes to using educational marketing and training strategies in our businesses. 3. The Copyblogger Media team have already come up with so many ideas of our own, we can’t possibly do all of them ourselves. So, it’s likely we’ll be recruiting business partners and associates from the ranks of our members (in fact, that’s already happened three times already). There are simply not enough people around who know what we need them to know right now, so it makes sense to put people in a position to partner with us.Frankly, number 3 makes this all worthwhile to us. Like I said, there’scertainly money to be made teaching people to build, run, and marketvirtual learning environments. But the money to be made in all the potentialconsumer and business-to-business areas (starting now and into the future)is PAGE 35
  36. 36. By Copyblogger MediaWhat Now?Now, you’re at something of a crossroads.You may choose to jump into e-learning on your own -- creating a businessthat’s valuable because of the value you create for other people.You’ve got lots of free content from this launch that will help you do that.(Be sure you refer to the 20-Step Road Map, it will keep you from going offthe rails and make sure you stay focused on your business goals.)Or you may decide you want some help.You may want a step-by-step course that walks you through the specificsof defining your market and topic, building out your curriculum, creating asite, and crafting a powerful marketing platform, rather than struggling withall of that on your own.You may want coaching and QA sessions to get you out of the inevitablestuck spots. (Every entrepreneur faces these, and you’ll want to have aplan for how to deal with them.)You may want a community of peers to bounce ideas off of, to formpartnerships with, and to shed some new light on your thinking whenyou’ve come to an PAGE 36
  37. 37. By Copyblogger MediaIf those would be helpful to you, Teaching Sells might be the right vehicleto help you see what the next level looks like. We’d be honored to have youwith us.(Stay tuned this week as we wrap up the launch and welcome our newestgroup of students. If you can join us on Monday for the live webinar withChris Garrett and Sonia Simone, we’ll be giving you some more specificsabout how to build your e-learning business … and if this is the right timefor you, about how to join us inside Teaching Sells.)Thanks for reading. And don’t forget that we’ve got a lot more free contentfor you, so stay tuned. Best Regards, Brian Clark and Sonia Simone Co-founders of Teaching PAGE 37