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TSS 2011 Making it Happen; Maff Rigby presentation 13 Dec 2011

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TSS 2011 Making it Happen; Maff Rigby presentation 13 Dec 2011

  1. 1. Making it Happen Maff Rigby ITSMARTDESK
  2. 2. Background• 12 years in IT/tech• 10 years @ OD2 (acquired by Nokia 2006)• MBA from University of Bath 2009• Attended TSS last year, looking to get back into startup scene• IT SmartDesk idea/research end of 2010• Founded IT SmartDesk Jan 2011• Dev started Feb 2011 ITSMARTDESK
  3. 3. Progress• V1.0 was launched at beginning November (tried to keep scope as tight as possible)• 30 day free trial active• Payment gateway about to go live• Marketing plan under way• Working out next development priorities ITSMARTDESK
  4. 4. How much have we spent? Grand total = £1,670 ITSMARTDESK
  5. 5. Hats I’ve worn so far…Development Marketing StrategyCode Testing Sales Channel EvaluationProduct Management Partnering StrategyBranding Public RelationsGraphic Design PrioritisationUser Testing TroubleshootingFinancial Planning NetworkingCapacity Planning PresentingSocial Media ExhibitingSEO DemoingBlogging InnovatingProject Management Thinking Learning ITSMARTDESK
  6. 6. Take the next steps…• Stop thinking, start doing!• Don’t jump just yet…• Find a partner (who you get on with!)• Network and socialise• Find a business advisor• Stop spending money! ITSMARTDESK
  7. 7. Challenges of business formation• How much runway do you have?• How can you extend it?• Funding – decide early if/how you’re going to do this (hint: if youre looking for external investment this will take all of your time!)• Dont spend time worrying about the company setup (equity, payroll, tax etc.) ITSMARTDESK
  8. 8. Get as much stuff as you can for free!• Bizspark gives free Azure hosting and MSDN software• www.moo.com 50 free business cards• free Google adwords• bank accounts give free offers• Freemium services – www.mailchimp.com free up to 2k emails a month – www.surveymonkey.com 10 question surveys free – www.unfuddle.com free for 2 people, 1 project• Free seminars & courses• Speak at events (gets you free entry!) ITSMARTDESK
  9. 9. Links• BEN (www.bristolenterprise.com)• South West Founders (www.meetup.com/sw-founders)• 4Networking (www.4networking.biz)• Startup Britain (www.startupbritain.org)• On Startups (www.onstartups.com)• Sprouter (www.sprouter.com)• Bizspark (www.microsoft.com/bizspark)• The Eleven Rules of Life (http://web.mst.edu/~adekock/Sykes-11-rules.html) ITSMARTDESK
  10. 10. “Words of wisdom”You can only do what you can do! Anything is possible! Stick with what you know! ITSMARTDESK
  11. 11. “Words of wisdom”Things always take longer than you expect!Anything that can go wrong usually does! ITSMARTDESK
  12. 12. “Words of wisdom”Force yourself to do things you’re not comfortable doing! ITSMARTDESK
  13. 13. The Eleven Rules of Life1. Life is not fair, get used to it.2. The world wont care about your self-esteem. The world will expect you to accomplish something before you feel good about yourself.3. You will not make 40 thousand dollars a year right out of high school. You wont be a vice president with a car phone until you earn both.4. If you think your teacher is tough, wait till you get a boss. He doesnt have tenure.5. Flipping burgers is not beneath your dignity. Your grandparents had a different word for burger flipping; they called it opportunity.6. If you screw up, its not your parents fault so dont whine about your mistakes. Learn from them.7. Before you were born your parents werent as boring as they are now. They got that way paying bills, cleaning your room, and listening to you tell them how idealistic you are. So before you save the rain forest from the blood-sucking parasites of your parents generation, try delousing the closet in your own room.8. Your school may have done away with winners and losers but life has not. In some schools they have abolished failing grades, theyll give you as many times as you want to get the right answer. This, of course, bears not the slightest resemblance to anything in real life.9. Life is not divided into semesters. You dont get summers off, and very few employers are interested in helping you find yourself. Do that on your own time.10. Television is not real life. In real life people actually have to leave the coffee shop and go to jobs.11. Be nice to nerds. Chances are youll end up working for one... ITSMARTDESK

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