Starting up - Lessons learned from the trenches

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Startup Pirates 2014 Entrepreneurship Talk

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Starting up - Lessons learned from the trenches

  1. 1. Starting up Lessons learned in the trenches
  2. 2. Build something you know
  3. 3. A problem you have “Scratch your own itch”
  4. 4. A problem someone else has
  5. 5. Launch quickly So you can start working on your real product
  6. 6. GetGuido guido /ˈgwiːdəʊ/ noun! noun: guido; plural noun: guidos ! a man, especially an Italian American, regarded as vain, aggressively masculine, and socially unsophisticated.
  7. 7. “Real artists ship.” –Steve Jobs
  8. 8. Why not launch? • Perfectionism • Not fully understanding your problem • Fear of dealing with users • Fear of being judged • Lack of focus
  9. 9. But not too quickly
  10. 10. MVP Minimum Viable Product
  11. 11. “Everything should be made as simple as possible, but not simpler.” –Albert Einstein
  12. 12. Measure. Grow.
  13. 13. Startup Search for a scalable and repeatable business model
  14. 14. Successful Startup Rapid growth with limited capital
  15. 15. “There are three kinds of lies: lies, damned lies, and statistics.” –Mark Twain (Benjamin Disraeli)
  16. 16. What to measure • Visitors • Registrations (Users) • Subscribers (Paying Users)
  17. 17. SaaS Metrics • New Subscribers • Total Subscribers • Cost of Acquisition (CAC) • Average Recurring Revenue per Subscriber • Recurring Revenue Churn • Customer Lifetime Value (LTV) • LTV / CAC
  18. 18. Go all in.
  19. 19. Don’t play the lottery Charge real money for real products
  20. 20. The best productivity tip in the world
  21. 21. “Work out.” –Richard Branson
  22. 22. Thanks. Questions?

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