This document discusses enterprise social networking and its benefits for organizations. It highlights how enterprise social networking can replace email as the primary means of internal communication for businesses. Examples of use cases for enterprise social networking include onboarding new employees, facilitating communication and collaboration, and encouraging knowledge sharing. The document also outlines challenges of implementing enterprise social networking and provides strategies for a successful adoption approach.

1. Enterprise Social Networking…
Socialize your Enterprise
make ITnetwork!

2. Peter van Hees?
“Enterprise Social Networking Strategy, Collaboration Architecture, New World of Work Advice, Entrepreneur, IT Trend Watcher, Passionate Speaker and a Microsoft MVP”
~ @MrPetrovic

3. the #What…

4. Yammer
Jive
Chatter
IBM
Microsoft
SocialCast
Connections
VMWare
Salesforce
SocialText
Convo
Kaltura
BlueKiwi

5. Social
Enterprise Social Networking is …
+ Consumerization
& potentially “Big Data”
(in the Social Enterprise)

6. the #Why…

7. Onboarding.
Use Case One …

8. theYear
‘98

10. “I have never been lost, but I will admit to being confused for several weeks.”
~ Daniel Boone

14. “As people are walking all the time, in the same spot, a path appears.”
~ John Locke

16. “An investment in knowledge pays the best interest.”
~ Benjamin Franklin

18. Communication.
Use Case Two …

19. “...a wealth of information creates a poverty of attention...”
~ Herbert A. Simon

20. It’s
‘Sort of Like the Weather’

21. TIME
How Much …
Quiz?

22. 25
%

23. 105
125
2011
2015
Electronic Mail.
(d)Evolution of
4

24. Video (Business PracticesThatRefuseToDie: Email Trees)
http://www.youtube.com/watch?v=QIqA_YKeboc

25. “Knowledge iswaspower!”
~ original quote by Francis Bacon

30. “By 2014, Enterprise Social Networkingservices will replace e-mail as the primary
vehicle for interpersonal communications for 20 percent of business users.”
~ Gartner (Feb 2010)

31. 4
“Don't wait. The time will never be just right.”
~ Napoleon Hill

32. Video (Sending a Message: blueKiwivs email)
http://www.youtube.com/watch?v=LBSY4RgB7fY

33. “And now, excuse me while I interrupt myself.”
~Murray Walker

34. PHONE
1900s
E-MAIL
1990s
MANY
-to-
MANY
ESN
2000s
ONE
-to-
MANY
ONE
-to-
ONE
“We are the facilitators of our own creative evolution.”
~ Bill Hicks
Many-Many.
The #1st difference …

35. MAIL
ESN(YAMMER)
Central(ized).
The #2nd difference …

36. Push
vs
Pull
MAIL
ESN
Pull.
The #3rd difference …

37. SERVICESELF

38. Knowledge
Sharing.
Use Case Three …

39. “There's always a new challenge to keep you motivated.”
~ Sean Connery

40. “Be water my friend.”
~ Bruce Lee

41. “It is better of course to know useless things
than to know nothing.”
~ Tom Stoppard

42. “Learn from yesterday, live for today, hope for tomorrow.
The important thing is not to stop questioning.”
~ Albert Einstein

45. “Now! No different, only different in your mind.
You must unlearn what you have learned.”
~ Yoda

46. “SMobile“
(Social & Mobile)

47. “Just Do It.”

48. “If you ask the right question.
The answers will flow!”
~ Anonymous

50. Ideation.
Use Case Four…

52. “A person with a new idea is a crank until the idea succeeds.”
~ Mark Twain

53. Texting is fingered speech. Now we can write the way we talk.
~John McWhorter

54. “Don’t fear failure… In great attempts it is glorious even to fail!”
~ Bruce Lee

56. IDEABOX
The …

57. Use Cases?
Any Other …

58. “Too many people today know the price of
everything and the value of nothing.”
~ Ann Landers

59. the #How…

60. 70%
of organizations are implementing
employee social collaboration
~ Gartner

61. I8%

Productivity

62. I2%

Profitability

63. Absenteeism
27%


64. Turnover
51%


65. 55%
easier to
Collaborate
47%
easier to
Generate Ideas
62%
easier to
Find Information
~ Avanade

66. 90%
Failure Rate
~ Gartner

67. “Do or do not... there is no try.”
~ Yoda

68. Challenge.
The…

69. “If you do not change direction,
you may end up where you are heading.”
~ Lao Tzu
4

71. MICROBLOGGING + FOLLOWING + ACTIVITY STREAMS
Social Networking.
The email replacement features of …

72. Change.
Show me the …

73. Change.
Show me the …

74. Middle
The squeeze of …
Management.

75. “The world hates change, yet it is the only thing that has brought progress.”
~ Charles Kettering

76. Strategy.
The…

77. Step #one…
Value
(top-down)
What’s in it for the organization? &
What’s in it for the employees?

78. Step #two…
Adoption
(bottom-out)
A substantial amount of effort
is required to drive the User Adoption!

79. Step #three…
Culture
(middle-out)
Enterprise Social isa mix of
20% technology and 80% culture!