Allen Noren ELS

519 views

Published on

Published in: Business, Education
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
519
On SlideShare
0
From Embeds
0
Number of Embeds
18
Actions
Shares
0
Downloads
15
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Allen Noren ELS

  1. 1. Strategies for Online Marketing and Engagement Allen Noren VP Online Digital Initiatives
  2. 2. oreilly.com
  3. 3. About O’Reilly In Print In Person Online
  4. 4. What’s happening to our business: Three perspectives • Customers • Publisher • Content creators
  5. 5. One: University honors students Books?
  6. 6. Two: Yale Executive MBA “If it wasn’t on Google, it didn’t exist.”
  7. 7. Three: CFO of a publishing company “Books are so inconvenient.”

×