The Myth of the Social Media Silver Bullet

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Presentation at #recruitcamp 2 in Raleigh-Durham, NC at Quintiles HQ. Overview about the myths of silver bullets in social media related to Talent Acquisition.

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  • http://technomarketer.typepad.com/technomarketer/2009/01/five-big-social-media-contradictions-and-how-to-manage-them.html
  • http://bootcampdigital.com/7-myths-of-social-media-marketing-revealed/
  • The Myth of the Social Media Silver Bullet

    1. 1. TV Image Credit: http://www.athensexchange.com/img/articles/611/tvSet.jpg TV Guide Logo © TV GUIDE
    2. 2. IMAGE CREDIT: http://www.classicmedia.tv/pr/loneranger/art/Lone_Ranger_Logo_red.jpg
    3. 5. jobs2web IMAGE CREDIT: http://www.joselozano.com/wp-content/uploads/twitter-hashtag-logo.png
    4. 6. IMAGE CREDIT: http://assets.huluim.com/shows/key_art_the_lone_ranger.jpg The Myth of the Silver Bullet.
    5. 7. What is a silver bullet? http://realestatedementia.com/wp-content/uploads/2009/01/silver-bullet.jpg
    6. 8. IMAGE CREDIT: © Coors Brewing Company Hint. This ain’t it.
    7. 9. IMAGE CREDIT: http://www.strategicprofits.com/wp-content/uploads/2009/01/question-mark.jpg
    8. 10. Image Credit: http://wf360.typepad.com/.a/6a00d83452408569e20115704b8dd0970b-400wi Get Ahead.
    9. 11. IMAGE CREDIT: http://technomarketer.typepad.com/.a/6a00d8341bfcd953ef010536bbdd4b970c-pi Stand out.
    10. 12. IMAGE CREDIT: http://smartblog.files.wordpress.com/2009/10/social-media.jpg
    11. 13. IMAGE CREDIT: http://www.istrat.in/blog/image.axd?picture=2009%2F7%2Fsocial-media.png
    12. 14. MYTH:
    13. 15. IMAGE CREDIT: http://www.interactiveinsightsgroup.com/blog1/wp-content/uploads/2009/02/productive.jpg
    14. 16. FACT:
    15. 17. IMAGE CREDIT: http://blog.junta42.com/.a/6a00d834c5f4b969e2011570b8d81c970b-pi
    16. 18. MYTH:
    17. 19. IMAGE CREDIT: http://wvs.topleftpixel.com/photos/2009/03/free-hugs_dundas-yonge_01.jpg
    18. 20. FACT:
    19. 21. IMAGE CREDIT: http://cmdb.firescope.com/images/biz_value.png
    20. 22. MYTH:
    21. 23. Do nothing … IMAGE CREDIT: http://sunwalked.files.wordpress.com/2007/07/myth.gif
    22. 24. FACT:
    23. 25. IMAGE CREDIT: http://wallpapers.free-review.net/42_~_Big_wave.htm
    24. 26. MYTH:
    25. 27. Push? IMAGE CREDIT: http://www.evolvor.com/wp-content/uploads/2009/01/push.gif
    26. 28. FACT:
    27. 29. Engage! IMAGE CREDIT: http://api.ning.com/files/LcZ9Ip5k6fytct-J4udkU*rIslan4xiwgdfVGEEPJxz2OOHL*07zWljJnijnoSSKurpMJIaINHqqJRKVQ*ILtoPUBj2e9WEO/conversation.jpg
    28. 30. #job or #jobs
    29. 31. IMAGE CREDIT: http://hrwaldram.files.wordpress.com/2008/12/twitter2.jpg
    30. 32. IMAGE CREDIT: http://www.romanculture.org/uploads/images/slides/facebook%20login.jpg
    31. 33. Yep.
    32. 34. IMAGE CREDIT: http://www.adpulp.com/archives/2007/03/24/facebook.gif
    33. 36. IMAGE CREDIT: http://networksboise.files.wordpress.com/2009/11/linkedin_mobile.jpg
    34. 37. IMAGE CREDIT: http://inoted.files.wordpress.com/2009/07/twitter_on_iphone.jpg
    35. 39. Silver Bullet Warning. http://realestatedementia.com/wp-content/uploads/2009/01/silver-bullet.jpg
    36. 43. Talent Community IMAGE CREDIT: http://www.christinatierney.com/wp-content/uploads/2009/06/bigstockphoto_crowds_3667695-300x200.jpg
    37. 45. Want one? http://realestatedementia.com/wp-content/uploads/2009/01/silver-bullet.jpg
    38. 46. IMAGE CREDIT: http://atsuki.net/photo/20080618-Simple.jpg
    39. 47. 1. Business Case IMAGE CREDIT: http://images.tmcnet.com/it-magazine/1008/business-ip.jpg
    40. 48. 2. Strategic Planning IMAGE CREDIT: http://spauldingcomm.files.wordpress.com/2009/10/chess-image1.jpg
    41. 49. 3. Execute and Engage IMAGE CREDIT: http://www.mckane.com/blog/wp-content/uploads/2008/09/dude-execute.gif
    42. 50. 4. Analyze, Analyze, Analyze IMAGE CREDIT: http://www.mykenzen.com/Portals/0/services/meal%20analysis.jpg
    43. 51. 5. Repeat
    44. 52. IMAGE CREDIT: http://www.classicmedia.tv/pr/loneranger/art/Lone_Ranger_Logo_red.jpg You’re not ….
    45. 53. IMAGE CREDIT: http://farm1.static.flickr.com/78/164175205_9951e05eb6.jpg Look around. You’re in great company.
    46. 54. IMAGE CREDIT: http://www.sermonators.com/wp-content/uploads/connecting_puzzle_11_30_08_pc_pro_me.jpg Connect and Share!
    47. 56. Thank You!

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