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The Elephant and the Dassie: A Tale of Evolution and Kinship

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The Elephant and the Dassie: A Tale of Evolution and Kinship

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The evolution of our work and environment has produced new relationships between disciplines, within digital teams, across organisational verticals, in our local design and tech community, and across borders. I gave this talk as the keynote presentation at the UX Craft conference in Cape Town, South Africa on 4 October 2014.

The evolution of our work and environment has produced new relationships between disciplines, within digital teams, across organisational verticals, in our local design and tech community, and across borders. I gave this talk as the keynote presentation at the UX Craft conference in Cape Town, South Africa on 4 October 2014.

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The Elephant and the Dassie: A Tale of Evolution and Kinship

  1. The Elephant and the Dassie a tale of evolution and kinship Kerry-Anne Gilowey @kerry_anne UX Craft Conference Cape Town 4 October 2014
  2. PROLOGUE: The family photo album
  3. 7PENG9CNVGT %JTKUVOCU #WPVKG/KNFTGF %JTKUVOCU
  4. www.worldwildwebb.tumblr.com
  5. ANTANANARIVO MADAGASCAR SOUTH AFRICA RWANDA HARARE PRETORIA LILONGWE ADDIS ABABA MOZAMBIQUE MAPUTO MASERU SWAZILAND LESOTHO MBABANE BOTSWANA GABORONE LIBREVILLE REP. ANGOLA NAMIBIA YAMOUSSOUKRO CAMEROON WINDHOEK LUANDA DEMOCRATIC REPUBLIC OF THE CONGO KINSHASA ZAMBIA LUSAKA TANZANIA DAR ES SALAAM UGANDA KAMPALA NAIROBI BUJUMBURA KENYA BURUNDI KIGALI MALAWI ZIMBABWE KHARTOUM ASMARA SOMALIA MOGADISHU ETHIOPIA DJIBOUTI DJIBOUTI BAMAKO NIAMEY N’DJAMENA CENTRAL AFRICAN REPUBLIC BANGUI NIGERIA ABUJA BENIN PORTO-NOVO BURKINA FASO OUAGADOUGOU TOGO LOMÉ GHANA ACCRA DAKAR GAMBIA BANJUL GUINEA-BISSAU BISSAU GUINEA FREETOWN SIERRA LEONE MONROVIA LIBERIA CÔTE D'IVOIRE YAOUNDÉ MALABO EQUATORIAL GUINEA GABON OF THE CONGO BRAZZAVILLE CONAKRY SOUTH SUDAN JUBA
  6. 4+2)TCORC,QG
  7. %QWUKP.GTQ[ NCUVFC[KPVJG HQTGUV
  8. %QWUKP.GTQ[ OQXKPIVQVJG OQWPVCKPU
  9. *GCFKPIVQVJGTGWPKQP
  10. *GCFKPIVQVJGTGWPKQP
  11. The family tree Image credit: www.onezoom.org
  12. Why are they related?
  13. 6JGJ[TCZCRJCPV Image credit: www.uncyclopedia.wikia.com
  14. That’s evolution, baby! Pearl Jam, Do the Evolution
  15. CHAPTER 1: Crossing disciplines
  16. Hi! Hello!
  17. I am an Independent Content Strategy Consultant Studied English, Linguistics, Human-Computer Interaction, Web writing, some basic IA Information Systems Copywriting, mostly print Content strategy, first as an agency Confab London, IA Summit, Dare CS Forum Frankfurt, CS Summit, MIMA Summit, Confab HE Content Strategy Forum 2012 owner then solo Conference, Midwest UX
  18. Our work is a strange beast
  19. ...a strange, fuzzy beast. Image credit: www.flickr.com/photos/splityarn/
  20. Work used to BE SIMPLER.
  21. It was TANGIBLE.
  22. It had CLEAR EDGES.
  23. T here was less SCOPE CREEP.
  24. BUTCHER BAKER CANDLESTICK-MAKER
  25. How about us?
  26. Information Architect User Researcher UX Designer Experience Designer Interaction Designer Content Strategist Product Manager UI Developer UX Strategist UX Analyst Visual Designer UI Designer Web Designer Web Developer Front-End Developer UX Architect UI Engineer Product Designer Usability Practitioner Information Designer Content Architect Digital Strategist Usability Analyst Web Analyst
  27. Information Architect User Researcher UX Designer Experience Designer Interaction Designer Content Strategist Product Manager UI Developer UX Strategist UX Analyst Visual Designer UI Designer Web Designer Web Developer Front-End Developer UX Architect UI Engineer Product Designer Usability Practitioner Information Designer Content Architect Digital Strategist Usability Analyst Web Analyst
  28. The digital irony
  29. dig-i-tal (adj.) /ˈdijitl/ (of signals or data) expressed as series of the digits 0 and 1
  30. Digital characteristics Discrete On or off Unambiguous Image credit: www.flickr.com/photos/alltheaces/
  31. an-a-log (adj.) /ˈanlˌôg/ relating to or using signals or information represented by a continuously variable physical quantity
  32. Analog characteristics Continuous Spectrum Amorphous Image credit: www.flickr.com/photos/angelocesare
  33. Continuous Spectrum Amorphous Which sounds more like digital design and UX work? Discrete On or off Unambiguous
  34. The advent of digital has produced fuzziness and overlap. Image credits: www.flickr.com/photos/nirak/ and www.flickr.com/photos/pinksherbet/
  35. Disciplines now overlap in surprising ways, thanks to digital evolution.
  36. The Pandora Music Genome Project
  37. /QTGHCOKN[RJQVQU
  38. /QTGHCOKN[RJQVQU
  39. /QTGHCOKN[RJQVQU
  40. /QTGHCOKN[RJQVQU
  41. CHAPTER 2: Team dynamics
  42. Product Manager Content Strategist SEO Specialist UI Front-end Developer Designer Project Manager Community Manager Technical Architect Usability Specialist Interaction Designer Web Developer Information Architect Design Director Business Analyst User Researcher Web Editor Copywriter OUR TEAM Technical Writer
  43. SEO Specialist UI Designer Community Manager Interaction Designer Web Developer OUR TEAM
  44. Product Manager UI Front-end Developer Designer Interaction Designer User Researcher OUR TEAM
  45. UI Usability Specialist Information Designer Project Manager Technical Architect Architect Business Analyst OUR TEAM Technical Writer
  46. Product Manager Content Strategist Technical Architect Front-end Developer Interaction Designer Design Director Business Analyst User Researcher Copywriter OUR TEAM
  47. YOU ARE HERE
  48. YOU ARE HERE
  49. YOU ARE HERE
  50. YOU ARE HERE
  51. YOU ARE HERE
  52. YOU ARE HERE
  53. YOU ARE HERE
  54. YOU ARE HERE
  55. You might also need to fill more roles. Image credit: www.flickr.com/photos/h4ck/
  56. BROADER knowledge = GREATER team understanding
  57. Lenses Roles
  58. Image credit: www.flickr.com/photos/box-brownie-brian/
  59. Your lens affects what you notice, and how you see the world. Image credit: www.flickr.com/photos/box-brownie-brian/
  60. Processed with Kazunori Asada’s simulator
  61. Processed with Kazunori Asada’s simulator
  62. “... a content strate gist’s heart...”
  63. We can use each other’s tools
  64. Customer journey maps for discovering content gaps
  65. User interview techniques for creating better content
  66. Care more about one another’s work.
  67. CHAPTER 3: Disintegrating silos
  68. Vertical edges are dissolving
  69. Diagram by Richard Ingram @richardjingram
  70. Diagram by Richard Ingram @richardjingram
  71. Content used to belong exclusively to the Marketing department.
  72. (Copywriting, like movies, used to be even worse.)
  73. CONTENT
  74. Marketing copy Forms Interface copy Intranet content Terms of service Call centre scripts
  75. But let’s move out a few paces.
  76. This is not your grandfather’s website.
  77. Point of sale Outdoor club Legal contract Customer care platform Financial management portal Advice column Travel agency
  78. Image credit: www.flickr.com/photos/padday/
  79. It’s no longer about the structure of your organisation. It’s about your customer’s cross-channel journey. Image credit: www.flickr.com/photos/padday/
  80. Silos are becoming permeable Image credit: www.flickr.com/photos/astrid/
  81. ! Design team Stakeholders
  82. Collaborators ☺
  83. Say NO to the Big Reveal.
  84. Sara Wachter-Boettcher Content Strategy Consultant Editor in Chief at A List Apart
  85. CHAPTER 4: The local community
  86. Sharing our toys
  87. We need more of that, right here.
  88. community of practice (noun) a group of people who share a concern or a passion for something they do and learn how to do it better as they interact regularly –Etienne Wenger
  89. ATTEND SHARE SPEAK
  90. But there’s more! Grab coffee with another [insert your job role here] Grab coffee with a [insert different job role here] Chat with other UX people on Skype Start a Slack group to discuss work Get a small dinner group together to chat about a niche topic Organise a weekend away to talk shop
  91. CHAPTER 5: UXers without borders
  92. Yes, we live in a faraway land. One bajillion miles Cuh-razy far Uncountable distances
  93. But... you know... Image credit: www.flickr.com/photos/jmt/
  94. Let’s not isolate ourselves.
  95. There’s no reason for us to lag behind anymore. Image credit: www.flickr.com/photos/qcom/
  96. Culture is not bound by geography.
  97. Responsive design Agile methodology Business constraints Prototyping Accessibility Mobile UX User research Web form design Task analysis
  98. Read widely! Books, magazine sites, blogs, slide decks, Twitter feeds
  99. Reeaaddiinngg lliisstt Smashing Magazine www.smashingmagazine.com New Thinking www.gerrymcgovern.com/new-thinking Rosenfeld Blogs www.rosenfeldmedia.com/blogs The Pastry Box www.the-pastry-box-project.net UX Booth www.uxbooth.com A List Apart www.alistapart.com Responsive Web Design www.responsivewebdesign.com/podcast User Interface Engineering www.uie.com/brainsparks Luke Wroblewski’s Writings www.lukew.com/ff Web Standards Sherpa www.webstandardssherpa.com
  100. @cennydd @jmspool @monteiro @karenmcgrane @Abby_the_IA @cwodtke @beep @halvorson @jcolman @lukew @seriouspony @zeldman
  101. Travel!
  102. December 2009
  103. April 2010
  104. A few conference ideas IA Summit www.iasummit.org Webstock www.webstock.org.nz User Interface 19 www.ui19.uie.com Web Directions www.webdirections.org An Event Apart www.aneventapart.com Midwest UX www.midwestux.com Smashing Conference www.smashingconf.com Confab www.confabevents.com
  105. Image credit: www.flickr.com/photos/bagogames/
  106. Find your people. Image credit: www.flickr.com/photos/bagogames/
  107. EPILOGUE: We’re all elephants and dassies
  108. The evolution of our work and environment has produced new relationships.
  109. ACROSS VERTICALS BETWEEN DISCIPLINES ACROSS BORDERS WITHIN TEAMS IN OUR LOCAL COMMUNITY Relationships
  110. Embrace them Image credit: www.flickr.com/photos/vidyo/
  111. This thing only goes if we collaborate.
  112. Erika Hall Co-founder of Mule Design Author of “Just Enough Research”
  113. The end product isn’t great content; it’s a great THING. Erika Hall Co-founder of Mule Design Author of “Just Enough Research”
  114. Thanks for listening! Kerry-Anne Gilowey kerryanne@augustsun.co.za http://augustsun.co.za http://about.me/kerryanne @kerry_anne

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