My personal role and contribution
➡ I personally looked at a variety of
ways in which people showed their work,
this included art exhibitions, street
performance and live gigs at venues.
➡ I looked at methods of show in
Cambridge, because I felt this was more
personal as opposed to methods of
show in general, and I had also seen
most of these street performances so
could reﬂect on them personally.
➡ While these methods of show held
more personal and physical relationships
with the client, as well as more personal
audience feedback, these methods of
show were inevitably not the most
➡ However, I found that the most
popular way for a practitioner to show
their work is through the internet and
through television, due to the global level
of distribution and the amount of
WEB SHOW RESEARCH
➡ I then looked at research ➡ Most web shows had one main
for web shows on the protagonist, and a series of 3 or 4
internet, after research on this friends which had different
being the most effective way characteristics.
of showing work.
➡ Web series usually have a speciﬁc
➡I looked at web series such website, and merchandise available
as ‘The Guild’, ‘We Need on this website. The videos for the
Girlfriends’ and ‘Living With series are posted on Youtube/Vimeo
the Inﬁdels’ The web shows as well for further distribution and
were between 2 - 3 minutes have fan pages on Facebook.
long, had certain
characteristics such as ➡ These are the characteristics
humour, shot type and that I hoped to bring to our own
character type. web series.
➡ I learnt that while most
web shows featured humour,
not all of them had to, I
looked at a web series called
Prom Queen which was a
horror series, and still had the
same effect on the audience
and the same popularity.
ADVANTAGES OF ONLINE
➡ Using a blog enabled me to keep a neat and chronological
record of my work while I work throughout the project, which
showed clearly my research path.
➡ It also enabled me to post links to videos, pictures and other
websites which I wouldn’t have been able to do if I had used a non
online source of evidence research.
➡ Using an online blog also meant I could access my work
anywhere that had internet. This was much easier keeping my
project all in one place as opposed to have a folder etc which I
would have had to take everywhere with me.
➡ Using the internet also meant that work at home and at college
was much easier to complete because things could just be typed
up quickly each day and the work would slowly add up.
➡ It enabled me to add slideshows, pictures and videos to
my text work in order to illustrate the work and what I did,
and personally I think this really helped.
➡ The organisation of the roles was fairly straightforward. The class
was split into two groups after a while, class meeting and we were
to create two different web series. Our web series was called
‘Lines’ after the idea that people in detention write lines.
➡ The other group’s web series was called Detention Deﬁcit, but
nonetheless we stuck to the same brief, using the same rough
story line, the same minutes for the show and the same number of
characters. We had a different script etc so there were some clear
differences between the two.
We each had a clear role in the project, and
had to keep a record of all our progress,
which is what we used the blogs for. We
had roles such as director, actors,
marketing, production etc.
MY PERSONAL JOBS
➡ My ﬁrst personal job was to do the marketing. This meant all the
publication of the shows, including all social networking, so the
facebook updates, emails, the twitter feeds, the myspace updates
and the youtube replies to comments. This was a pretty large role
and I felt comfortable promoting the project.
➡ You can see some of the
screenshots of the publicity I
created, including updates,
feeds, video uploads etc. I
also created a facebook
group for Lines, which you
can see to the right. Overall,
I think my role in marketing
was effective, which are
clearly highlighted in the
online views shown later on.
➡ I posted clear video links to Youtube, which the audience
members can easily access by just clicking the hyperlink. This
meant the amount of views we had were easily increasable and
this worked well because the audience did not have to do a lot
to view the episodes.
MY PERSONAL JOBS
➡ I also had the job of advertising the series, and
personally created all three of these posters with
Tim and distributed them around college to attract
an audience pre showing.
➡ These posters attracted a big audience before
the showing and i felt had a good impact on the
viewing ﬁgures of the web series. I personally
thought this role was enjoyable and I thought I got
a lot done.
MY PERSONAL JOBS
➡ My main personal role throughout the
project was to be the production manager.
This involved personally ﬁlling out risk
assessments, equipment permission
forms, and emails arranging ﬁlming, cast
etc and what they need to be doing.
➡ This was one of my favourite jobs in the
project because it was quote managerial
and I liked the organisational side of the
content of the web series
➡ The content of the web series was based on research and characteristics of
other web shows, such as humour, shot type etc. Planning involved looking at
various web series such as We Need Girlfriends, The Guild and taking ideas from
these, Mike then wrote our own personal scripts.
➡ We tried to incorporate references into our web series from other TV shows,
which we learnt from web series ‘Chad Vader’. We also payed close attention to
character type and had one main character, and some new characters
incorporated into each episode.
➡ Our web series ‘Lines’ is shown below,
incorporating some ideas from the initial
research of web series on the left hand side
of this page.
Publicity of thetheseries was series through
➡ The publicity
of web web mainly advertised
social sites Facebook, Myspace and Twitter, which I played a big
part of publicising the series. Musicians we used in our web series
also advertised the series on their pages.
➡ Main publicity was also through posters advertising each episode
of Lines, which I also personally created with Tim. These helped
publicity as it helped to create a pre episode excitement which
geared the audience towards the launch.
➡ A Facebook event for each launch also really helped publicity
because it made sure social sites reminded the audience when the
launches of the episodes were, as well as emails and reminders
sent by us. You can see these publicity methods clearly highlighted
in the pictures alongside this text.
Distribution of the web series
Distribution of my web series was mainly through video sharing
website Youtube. This was because it allowed the web series to
reach a global audience and had a huge effect on our audience
ﬁgures as we had some views from abroad.
This level of distribution and an online method helped us further
in the distribution because we meant we could reach a further
audience if the media was just screened on TV or to an
audience, highlighted in my initial research.
➡ In this way, the distribution of the web series reached a
higher level than it would do from an ofﬂine source of
distribution. The planning of the distribution was planned
initially to be online and therefore we planned the series to
be shown online, and used online methods of advertising,
such as social networking etc, to promote the
➡ Therefore, the web series was mainly promoted in an
online method as opposed to an ofﬂine method of
advertising. The distribution of the web series played a big
part in the audience feedback, because posting the series
online meant that we could receive a much higher level of
feedback and audience members.
SHOW -Idea to online
➡ The idea to online process of Lines was very similar to
professional methods, we ﬁrst came up with a script, then
created the shot list and storyboard and then ﬁnally shot the
episode. After shooting was the editing, and then adding the
episode online at the launch time and date.
➡ Overall, the process of the ﬁrst episode of Lines in my opinion
was very effective, and I think that we as a group did very well
and I personally stuck to my role very well and kept the group
➡ I feel that the overall process from the idea of the ﬁrst episode
of Lines to online went well, although there were some
disagreement with the group and we agreed on a new director
for episode two, I think overall the process was effective in most
PLANNING EPISODES 2 & 3
Ideas to online
➡ Planning of episodes 2 and 3 of Lines were more organised,
detailed and thorough than episode 1, including sticking to the
➡ Episodes 2 and 3 followed the storyboard and shot list more,
and we included a next time feature in episode 2 to include more
interest, as well as more consistent shots and more attention to
detail such as continuity errors.
➡ Posters and advertising was increased so that audience
members were bombarded with news about Lines on Facebook,
Myspace, Twitter and in college due to the posters.
➡ Overall, plans
were a lot more
episodes 2 and 3
and we as a group
were a lot more
organised to stick
to the deadline.
AUDIENCE RESPONSE AND FEEDBACK
Show episode one
➡ Our audience response for the ﬁrst episode of lines was the
most successful of all the episodes. This may have been due to
the main excitement about the program rather than which
episode was best. We received 746 views in total for episode
one, and this was almost three times higher than the other two
episodes. We also received interest from other countries such
as the USA and spain etc.
➡ However, this is only online
feedback from youtube etc. For
general feedback,we received
some varying feedback, and the
image on the immediate right
shows the feedback we
received from the personal
feedback session where we
received non online feedback.
AUDIENCE RESPONSE AND FEEDBACK
➡ Episode 2 of Lines Show episode two
received 240 views in
total from Youtube,
which was considerably
less than the ﬁrst
episode, but this may
have been inevitable
and due to excitement
about the launch rather
than episode 1.
➡ The feedback on the
immediate right shows
the feedback we had
from non online sources
when we held a
meeting and asked
audience members to
➡ This was very
positive, and the online
feedback was mainly
positive so i overall think
we did well in terms of
feedback, despite the
fact we did not receive
as many views.
AUDIENCE RESPONSE AND FEEDBACK
Show episode three
➡ For episode 3, we received the least views online but I
personally think that this was due to interest of the web series
dying down more than people disliking the episodes.
➡ I think that episode 3 left the audience on the biggest
cliffhanger and therefore it should have received some more
views, we also had a ‘next time’ preview on the end of
episode 2 so in theory we should have received more views
than we got in my opinion.
➡ For non online
received to the
right in our
so I believe the
made above are
still accurate, I
we did well in
terms of views
➡ For an overall reﬂection of the whole project, all three
episodes of Lines were met according to the deadline,
followed the script clearly and received varying audience
➡ I personally think that I worked my hardest throughout
the project and had many different roles as explained in
this slide show. I worked my hardest to stick to the
deadlines and organised the group the best I can.
➡ I learnt how to work in a team more effectively, and
worked with people i had not previously done so. I
personally learnt that working in a team beneﬁtted us
because it meant everyone had a clear role and could
➡ I think it gave us more awareness of
audiences in projects and also
work on their role rather than trying to do too many things
working towards deadlines.
➡ The downsides of the project were the level of views, I
had expected slightly higher. There were a lot of absences
in the group which learnt people had more than one job to
do and this often caused disagreements and arguments
within the group.
➡ Nonetheless overall, I personally think that the project
went very well and we worked as a team better than we
had done in any projects previously.