Facebook boasts more than one billion active users while Twitter sees over 400 million tweets from over 200 million active users each day. Facebook and Twitter continue to be two of the most popular social media platforms available. But what can they do for your business? These slides are from a one-hour workshop that covered the nuts and bolts of Facebook and Twitter for business: • The differences between Facebook and Twitter • Why your business should (or should not) be on Facebook or Twitter • Using social media as customer service • Networking and marketing on Facebook and Twitter • Understanding the language of each network • Knowing when and what to post • How to use a #hashtag • General best practices for both networks

1. Southern Midcoast Maine Chamber:
Thursday, August 15, 2013
presented by Jennifer Barbour
The Nuts and Bolts of
Facebook and Twitter
for Business

2. About me
¤ Writer, Blogger, New Media Coach
¤ Chief Engagement Officer (CEO) for Another Jennifer
Writing Lab
¤ Author of another jennifer blog (anotherjennifer.com/
blog), Crossroads blog (crossroadsme.org/blog) and
curator of allthingslefthanded.com
¤ More than a decade of experience specifically in
persuasive writing, marketing strategy and research,
media relations and graphic design.

3. Facebook & Twitter Users
1.15 billion monthly active users
699 million daily active users
“well over 200 million active users creating
over 400 million tweets each day”
Sources: https://newsroom.fb.com/Key-Facts (stats as of June
2013), https://blog.twitter.com/2013/celebrating-twitter7 (3.21.13
blog post)

4. Facebook vs. Twitter
source: coreysmith.ws

5. Why Facebook?
¤ Most widely used social network in the world
¤ Reach all ages and backgrounds
¤ Very visual, no character limits!
¤ Connect and share with people who want, need your
services!
¤ Publishing platform
¤ Spread the word about what you do and why you do it
¤ Downfall: Hard to get into people’s newsfeed once they
like you!

6. Why Twitter?
¤ Microblogging service (140 characters or less)
¤ Real-time information network (events!)
¤ Publishing platform
¤ Social search engine
¤ Establish your expertise
¤ Be where people are sharing what’s on their mind on
every topic imaginable
¤ Downfall: You need to be active and have followers!

7. Social Customer Service

8. Networking & Marketing
¤ Follow like-minded people and organizations (and your
competition!)
¤ Share relevant content
¤ Mention / tag appropriate companies or people
¤ Respond to tweets, comment on Facebook posts
¤ Ask questions (market research!) – Facebook
¤ Host a Twitter chat or party
¤ Use #hashtags
¤ Purchase ads

9. What the heck is a #hashtag?

10. The Language of Twitter
¤ Handle: Your Twitter username is referred to as your handle, and
is identified with the @ symbol (ex. @anotherjenb)
¤ Tweet: What posts are called on Twitter
¤ Follow: The act of connecting with someone on Twitter
¤ RT/Retweet: When someone posts something like, you can RT it
and share it with your followers
¤ DM/Direct Message: A private note between two users on
Twitter
¤ Hashtag: Words preceded by a # sign; can be used to tie
various tweets together and relate them to a topic

11. The Language of Twitter (cont’d)
¤ Lists: A way to combine select people you follow on Twitter into
a smaller feed
¤ Search: Use Twitter's search feature to look for tweets and
people containing a keyword, phrase or hashtag
¤ Timeline: The chronological listing of all tweets in a given feed,
be it your own, in a list, or another user’s
¤ Tweetup: A term for in person events (i.e., meetups) that spring
from Twitter connections
More lingo description: socialquickstarter.com/content/6-whats_twitter

12. When & What to Post
Answer 3 questions:
1. Who is your audience?
2. When are they online?
3. What can they relate
to?

13. Facebook Best Practices
¤ Make sure profile is filled out completely, upload profile pic and
cover photo
¤ Have a strategy (tweak as needed)
¤ Share regularly, but not too much – don’t hog the news feed!
¤ Aim for at least 3 posts per week to keep things active and
engaged
¤ Don’t limit people’s ability to share on your page
¤ Monitor, monitor, monitor!
¤ Reply to comments, keep the conversation going
¤ Be authentic!

14. Twitter Best Practices
¤ Have a strategy (tweak as needed)
¤ Display a complete bio and profile pic
¤ Share as much as you want
¤ Interact – ask questions, answer questions, mention
people, comment on tweets
¤ Follow and be followed
¤ Reply to RTs, FFs, mentions, etc.
¤ Be authentic!

15. Stay Connected
Jennifer Barbour
email: jennifer@anotherjennifer.com
phone: 207.653.4542
website & blog: anotherjennifer.com
facebook: facebook.com/writinglab
twitter: @anotherjenb
linkedin: linkedin.com/in/jenbarbour
stumbleupon: stumbleupon.com/stumbler/anotherjenb/
google+: gplus.to/anotherjennifer
youtube: youtube.com/user/anotherjenb