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  1. 1. #tweetingyourwaytowork @c at_stringer
  2. 2. #whyitmatters <ul><li>Social Media 411 </li></ul><ul><ul><li>Facebook </li></ul></ul><ul><ul><li>Twitter </li></ul></ul><ul><ul><li>LinkedIn </li></ul></ul><ul><ul><li>Blogging vs. microblogging </li></ul></ul><ul><li>Personal Brand- </li></ul><ul><li>becoming a resource for your field so others want to follow you </li></ul>
  3. 3. <ul><li>Name vs. Username </li></ul><ul><li>Headline- link to your CV, IN profile, blog or personal website </li></ul><ul><li>Picture- professional photo </li></ul>#profile <ul><li>Tweets, Favorites, Following, Followers, Lists </li></ul><ul><li>Following, Followers, Listed, Similar to You </li></ul><ul><li>Direct Messages </li></ul>
  4. 4. #home <ul><li>Right Side </li></ul><ul><li>Your Tweets- your most recent tweet </li></ul><ul><li>Following/Followers </li></ul><ul><li>Who to Follow- suggestions by TW of who you might be interested in following </li></ul><ul><li>Trends (trending topics #hashtags, by city, country, saved searches) </li></ul>
  5. 5. #home <ul><li>Left Side </li></ul><ul><li>Timeline (home) - content of who you follow 140 characters (e.g. newsfeed of Facebook) </li></ul><ul><li>@Mentions - followers who have included you in a tweet </li></ul><ul><li>Retweets - messages repeated/shared by others </li></ul>
  6. 6. #searches <ul><li>Searches - topics by # </li></ul><ul><li>(i.e. #jobs, #jobsearch #raiders #accounting #recruiters #tweetmyjobs) </li></ul><ul><li>Can be saved to review </li></ul><ul><li>Trending topics </li></ul>
  7. 7. #organizingyourtweets <ul><li>Lists - you manage/are placed on </li></ul><ul><li>How to organize your followers or fellow tweeps (e.g. People I know, Companies I'd like to work for, clients, Media in Pasadena) </li></ul><ul><li>Can be public or private </li></ul><ul><li>Others can follow your list or you can follow lists of interest </li></ul><ul><li>You don't have to follow to put someone on a list </li></ul>
  8. 8. #whatdoitweet? <ul><li>Listen then Engage </li></ul><ul><li>Follow your friends, organizations, topics, industries, recruiters, celebrities, news, companies you apply to </li></ul><ul><li>Retweet, mention or favor messages that you like </li></ul><ul><li>Humor, advice, questions, etc. </li></ul><ul><li>Thank new followers with a DM or @mention </li></ul><ul><li>#followfridays </li></ul>
  9. 9. #howtostandout <ul><li>Include your #target #hashtags in as many #messages as possible </li></ul><ul><li>Link your TW, FB and LinkedIN for increased exposure </li></ul><ul><li>Clarify your intent </li></ul><ul><li>Target your audience </li></ul><ul><li>Make connections </li></ul>
  10. 10. #wherearethejobs <ul><li>Research or contact companies </li></ul><ul><li>Contact recruiters </li></ul><ul><li>YOU are the expert in your field – prove it! </li></ul><ul><li>Consider not who you're looking for but who is looking for you </li></ul><ul><li>Use twitter as part of the job search-not replacement </li></ul>
  11. 11. #spamandsales <ul><li>No picture or picture </li></ul><ul><li>Aggressive mention </li></ul><ul><li>Following a ton </li></ul><ul><li>Multiple tweets </li></ul><ul><li>Generic name </li></ul><ul><li>Obscene picture </li></ul>
  12. 12. #beyourself