How to Write, Grow &Sustain an Effective Blog           November 27, 2012: Topsham, ME presented by Jennifer Barbour
About me¤  Blogger, copywriter, new media consultant¤  Chief Engagement Officer (CEO) for Another Jennifer    Writing La...
What we’ll cover¤  Basic blogging best practices¤  The anatomy of a blog post¤  Identifying and avoiding common grammar...
What we won’t cover¤  How to set up a blog¤  Technical aspects of blogging (i.e., how to use Wordpress,    Blogger, etc....
Why Blog?
Why blog?¤  Establish expertise, thought leader status¤  Your platform to educate, advocate, entertain, etc.¤  Build br...
Blogging best practices¤  Have a strategy (tweak as needed)¤  Keep posts simple and short, include an image¤  Aim for a...
What your blog should include¤  Title and tagline (usually found in the header)¤  Options to subscribe via RSS feed and ...
Anatomy of a blog post¤  Eye-catching, keyword rich title¤  Relevant, easy to read text¤  Image(s)¤  Helpful links¤  ...
Writing a blog post¤  Most important info often goes in first paragraph¤  Tell a story¤  Use bold or italics to emphasi...
A few blog writing tips¤  Always proof read!¤  Write your post and then go back and delete excess    words and punctuati...
Categories + tags¤  Categories – Table of Contents (your blog’s filing system)¤  Tags – Keywords (think search engines)*...
Blog Content Ideas¤  Your specific expertise¤  Success stories / testimonials¤  News / current events¤  Upcoming event...
Answer this question*What can youraudiencerelate to?
Group Work¤  Break into groups and discuss topics for your blog. Give each    other feedback!   ¤  What should you write...
Creating a community
Creating a community¤  Write posts that invite interaction¤  Allow for user-generated content¤  Invite guest posts or g...
When in doubt,
Amplifying your posts (online)¤  Facebook (pay attention to timing!)¤  Twitter¤  LinkedIn (groups in particular)¤  Stu...
Amplifying your blog (everywhere)¤  On all your marketing materials¤  In your email signature¤  On your website (if not...
Time Management Tips¤  Dedicate a specific amount of time each week to blog,    comment and share posts¤  Develop an edi...
Helpful Blogger Resources¤  HARO (helpareporter.com)¤  ReporterConnection.com¤  Nutshellmail.com¤  Picmonkey.com¤  Ho...
Class Blogroll¤  Checklist, LLC: http://checklistmaine.com/blog¤  Melonie Coutts: http://craftbrewenthusiast.wordpress.c...
Stay Connected¤  Jennifer Barbour  email: jennifer@anotherjennifer.com  phone: 207.653.4542  website: anotherjennifer.com...
How to Write, Grow & Sustain a Blog
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How to Write, Grow & Sustain a Blog

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Slides from my local class (Topsham, Maine), "How to Write, Grow and Sustain a Blog." Attendees included bloggers, entrepreneurs and small businesses.

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How to Write, Grow & Sustain a Blog

  1. 1. How to Write, Grow &Sustain an Effective Blog November 27, 2012: Topsham, ME presented by Jennifer Barbour
  2. 2. About me¤  Blogger, copywriter, new media consultant¤  Chief Engagement Officer (CEO) for Another Jennifer Writing Lab; author of another jennifer blog (anotherjennifer.com/blog) and Crossroads blog (crossroadsme.org/blog)¤  Started blogging in 2007
  3. 3. What we’ll cover¤  Basic blogging best practices¤  The anatomy of a blog post¤  Identifying and avoiding common grammar mistakes¤  Brainstorming your best categories / topics¤  Finding your voice¤  What to do after you publish a blog post¤  Time management tips
  4. 4. What we won’t cover¤  How to set up a blog¤  Technical aspects of blogging (i.e., how to use Wordpress, Blogger, etc.)¤  How to make sales through blogging
  5. 5. Why Blog?
  6. 6. Why blog?¤  Establish expertise, thought leader status¤  Your platform to educate, advocate, entertain, etc.¤  Build brand awareness¤  Build a community¤  Drive traffic to your website (SEO)¤  Not to sell
  7. 7. Blogging best practices¤  Have a strategy (tweak as needed)¤  Keep posts simple and short, include an image¤  Aim for at least 1-2 posts per week (more in the beginning) – be consistent!¤  Use tags, categories, social media sharing options¤  Monitor and reply to comments¤  Share/publish posts on other social networks¤  Be authentic!
  8. 8. What your blog should include¤  Title and tagline (usually found in the header)¤  Options to subscribe via RSS feed and email¤  Categories + tags¤  An About and Contact page¤  Link to your website (if not part of your website)¤  Social media buttons
  9. 9. Anatomy of a blog post¤  Eye-catching, keyword rich title¤  Relevant, easy to read text¤  Image(s)¤  Helpful links¤  Sharing buttons¤  Properly categorized and taggedResource: http://www.socialmediaexaminer.com/26-tips-for-writing- great-blog-posts/
  10. 10. Writing a blog post¤  Most important info often goes in first paragraph¤  Tell a story¤  Use bold or italics to emphasize information¤  Bullets and lists make content manageable¤  Consider keywords in titles and in post¤  Invite your readers to comment ¤  Ask a question ¤  Don’t write the entire post
  11. 11. A few blog writing tips¤  Always proof read!¤  Write your post and then go back and delete excess words and punctuation¤  Read your post out loud before publishing¤  When in doubt, look it upResources: http://anotherjennifer.com/helpful-grammar-articles-and- resources-for-bloggers
  12. 12. Categories + tags¤  Categories – Table of Contents (your blog’s filing system)¤  Tags – Keywords (think search engines)**Take a few minutes to brainstorm the categories for your blog - If you already have categories, do they make sense? When’s the last time you blogged about those categories?
  13. 13. Blog Content Ideas¤  Your specific expertise¤  Success stories / testimonials¤  News / current events¤  Upcoming events¤  Helpful tips¤  Answer common questions¤  Guest post or cross-post¤  Write a regular series (ex., Philanthropy Friday)¤  Whatever is on your mind!
  14. 14. Answer this question*What can youraudiencerelate to?
  15. 15. Group Work¤  Break into groups and discuss topics for your blog. Give each other feedback! ¤  What should you write about? ¤  What do you want to accomplish with your blog? ¤  What does your audience want to hear from you? ¤  How can you encourage comments and sharing?
  16. 16. Creating a community
  17. 17. Creating a community¤  Write posts that invite interaction¤  Allow for user-generated content¤  Invite guest posts or guest post on other blogs¤  Respond to comments¤  Visit the blog of the person who commented on a post¤  Follow blogs¤  Get involved with blogging networks / communities
  18. 18. When in doubt,
  19. 19. Amplifying your posts (online)¤  Facebook (pay attention to timing!)¤  Twitter¤  LinkedIn (groups in particular)¤  StumbleUpon (and other social bookmarking sites)¤  Email marketing¤  Blogging networks / communities¤  Comment on other blogs!
  20. 20. Amplifying your blog (everywhere)¤  On all your marketing materials¤  In your email signature¤  On your website (if not part of your website)¤  In “about” descriptions and/or bios on website, social media sites, etc.¤  On your business cards¤  Use QR codes (http://www.qrstuff.com/)
  21. 21. Time Management Tips¤  Dedicate a specific amount of time each week to blog, comment and share posts¤  Develop an editorial calendar (or have regular meetings)¤  Set up Google Alerts to keep track of topics (google.com/ alerts)¤  Use automatic publishing tools like NetworkedBlogs¤  Use scheduling tools like Hootsuite or Tweetdeck¤  Invite your audience to contribute posts
  22. 22. Helpful Blogger Resources¤  HARO (helpareporter.com)¤  ReporterConnection.com¤  Nutshellmail.com¤  Picmonkey.com¤  Hootsuite / Tweetdeck¤  Grammar.QuickandDirtyTips.com¤  Evernote.com¤  SkinnyScoop.com¤  Crowdbooster.com
  23. 23. Class Blogroll¤  Checklist, LLC: http://checklistmaine.com/blog¤  Melonie Coutts: http://craftbrewenthusiast.wordpress.com/¤  Julie Kalloch: http://tranformations.wordpress.com¤  Office SolutionsME: http://officesolutionsme.wordpress.com/¤  Powers & French: http://www.powersandfrench.com/category/news¤  Bambi Thompson: http://bambithompson.wordpress.com/
  24. 24. Stay Connected¤  Jennifer Barbour email: jennifer@anotherjennifer.com phone: 207.653.4542 website: anotherjennifer.com facebook: facebook.com/writinglab twitter: @anotherjenb linkedin: linkedin.com/in/jenbarbour stumbleupon: stumbleupon.com/stumbler/anotherjenb/ google+: gplus.to/anotherjennifer

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