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Growing your twitter audience 2011.08.08


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Tips on how to grow your Twitter audience. Focus is on recruiting quality followers.

Published in: Technology, Design
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Growing your twitter audience 2011.08.08

  1. 1. Growing Your Twitter Audience Alan Rosenblatt, Ph.D. Associate Director for Online Advocacy [email_address] 202.481.8193 My Info @DrDigipol @HaikuProgress American Progress Info @ProgressLeague @CAPAction
  2. 2. Get followers, then deepen your connection <ul><li>Connect – Follow people you want following you </li></ul><ul><ul><li>Following people who tweet about the same topics as you creates a 15-30% chance they will follow you back. </li></ul></ul><ul><li>Engage – Reply to people you want following you </li></ul><ul><ul><li>Not everyone notices who follows them, but everyone notices who mentions them. Reply w/ information & links you know will interest them. Ask questions & converse. </li></ul></ul><ul><li>Recommend – Retweet/#FF followers you want </li></ul><ul><ul><li>Recommend people you want following you to your followers by retweeting them & w/ #FF (Follow Friend). </li></ul></ul><ul><li>Repeat – Repeat steps 2 & 3 after they follow you back to deepen your connection. </li></ul><ul><li>Remember, it is about exchanging VALUE </li></ul>
  3. 3. Find influencers to follow – Directories <ul><li>Directories of influential tweeters </li></ul><ul><ul><li> - Progressives </li></ul></ul><ul><ul><li> – Keyword & location </li></ul></ul><ul><ul><li> – Keywords </li></ul></ul><ul><ul><li> – Location </li></ul></ul><ul><ul><li> – Twitter Lists </li></ul></ul><ul><li>Use directories to search for people to follow </li></ul><ul><li>Register on the directories so people find you </li></ul>
  4. 4. Find influencers to follow – Articles <ul><li>Search on Google for “Top Tweeters” for an issue/topic </li></ul><ul><ul><li>Top 100 Int’l Business </li></ul></ul><ul><ul><li>Top 20 UK Politics </li></ul></ul><ul><ul><li>The FP Twitterati 100 </li></ul></ul><ul><ul><li>Top 50 Climate Tweeters </li></ul></ul><ul><ul><li>50 Favorite Immigration Tweeters </li></ul></ul>
  5. 5. Find influencers to follow – Drilling on Twitter <ul><li>Find an issue expert </li></ul><ul><ul><li>Follow who they follow </li></ul></ul><ul><ul><li>Follow their followers </li></ul></ul><ul><ul><li>Follow their lists </li></ul></ul>
  6. 6. Find influencers to follow – Twitter Search <ul><li>Search keyword/hashtag </li></ul><ul><ul><li>Click «Refine Search» </li></ul></ul><ul><ul><li>Refine search terms </li></ul></ul><ul><ul><li>Add hashtags to parameters </li></ul></ul><ul><ul><li>Search by location </li></ul></ul><ul><ul><li>Search by sentiment </li></ul></ul>
  7. 7. Clean your list – Unfollow dead weight <ul><li>Twitter limits </li></ul><ul><ul><li>Until you have 2,000 followers, you can only follow 2,000 </li></ul></ul><ul><ul><li>Beyond that, you can follow 15% more than follow you </li></ul></ul><ul><li>Purge followers to maintain room to grow </li></ul><ul><ul><li>People who don’t follow you back (unless they are interesting) </li></ul></ul><ul><ul><li>People who never retweet others </li></ul></ul><ul><ul><li>People who SPAM, shills, etc. </li></ul></ul>
  8. 8. Find dead weight to unfollow <ul><li> is a tool to find dead weight </li></ul><ul><li>Log in and run report </li></ul><ul><li>Review report and unfollow dead weight </li></ul>
  9. 9. Semi-automate follow/unfollow process <ul><li> finds people to follow & unfollow </li></ul><ul><ul><li>Finds people you follow that don’t follow back </li></ul></ul><ul><ul><li>Finds people to follow </li></ul></ul><ul><ul><ul><li>By keyword/hashtag </li></ul></ul></ul><ul><ul><ul><li>By who they follow </li></ul></ul></ul><ul><ul><ul><li>By who follows them </li></ul></ul></ul><ul><ul><li>You decide who to queue up for auto-follow/unfollow </li></ul></ul><ul><ul><li>Modest monthly fee </li></ul></ul>
  10. 10. Content is King <ul><li>Bottom line: </li></ul><ul><li>If you tweet good content, when people visit your profile, they are likely to follow. </li></ul><ul><li>If you tweet about their favorite topic(s), even more so. </li></ul>
  11. 11. Growing Your Twitter Audience Thank You Questions? Alan Rosenblatt, Ph.D. Associate Director for Online Advocacy [email_address] 202.481.8193 My Info @DrDigipol @HaikuProgress American Progress Info @ProgressLeague @CAPAction