BUSINESS COMMUNICATION

1. Shahjalal University of Science & Technology, Sylhet.
ASSIGNMENT
Course Title: Business Communication
Course Code: BAN-111
Submitted to:
Md. Abdul Hamid
Assistant Professor
Dept. of Business Administration
Shahjalal University of Science and Technology
Submitted by:
Md. Al-Amin Bueya
1st Year 2nd Semester
Reg. No. - 2012731021
Dept. of Business Administration
Shahjalal University of Science and Technology

2. Definition weblog
1) A weblog, sometimes written as web log or Weblog, is a Web site that consists of a series
of entries arranged in reverse chronological order, often updated on frequently with new
information about particular topics. The information can be written by the site owner, gleaned
from other Web sites or other sources, or contributed by users. A weblog often has the quality
of being a kind of "log of our times" from a particular point-of-view. Generally, weblogs are
devoted to one or several subjects or themes, usually of topical interest, and, in general, can
be thought of as developing commentaries, individual or collective on their particular themes.
A weblog may consist of the recorded ideas of an individual (a sort of diary) or be a complex
collaboration open to anyone. Most of the latter are moderated discussions. Since there are a
number of variations on this idea and new variations can easily be invented, the meaning of
this term is apt to gather additional connotations with time. A popular weblog is Slashdot.org,
the product of programmer and graphic artist Rob Malden and several colleagues.
Slashdot.org carries discussion threads on many subjects including: Money, Quake (the
game), Netscape, Sun Microsystems, Hardware, and Linux. Slashdot.org solicits and posts
interesting stories reported by contributors, includes a link to the story, and manages the
threads of the ensuing discussion by other users. Another well-known weblog is Jorn Barger's
Robot Wisdom Log, which is more of collection of daily highlights from other Web sites.
Jessamyn West's librarian.net is a daily log of items interesting to librarians and possibly
others, too. As a format and content approach for a Web site, the weblog seems popular
because the viewer knows that something changes every day, there is a personal point-of-
view, and, on some sites, there is an opportunity to collaborate or respond with the Web site
and its participants. 2) Weblog is the name of a software product from South Korea that
analyzes a Web site's access log and reports the number of visitors, views, hits, most
frequently visited pages, and so forth. Kinds of Blogs: Personal Blogs: a mixture of a
personal diary, opinion posts and research links. Business Blogs: a corporate tool for
communicating with customers or employees to share knowledge and expertise. Business
blogs are sweeping the business community. Blogs are an excellent method to share a
company's expertise, build additional web traffic, and connect with potential customers..
How blogs work:
Blogs appear on the news pretty often these days. For example, a reporter is tipped to a story
by a blog, or a blog reports another angle on a story. Blogs show up in magazines a lot, too.

3. But there is a good chance you have never seen a blog (also known as a weblog) or
experienced the blogosphere. What are blogs? There are now millions of them -- where did
they all come from? One of the things that is so amazing about blogs is their simplicity.
Think about a "normal Web site." It usually has a home page, with links to lots of sub-pages
that have more detail. HowStuffWorks is like this, with thousands of information pages all
organized under a home page. A small business site follows the same format -- it might have
a home page and five or 10 sub-pages. Most traditional Web sites follow this format. If the
site is small, it is sort of like an online brochure. If it is large, it is like an electronic
encyclopedia. A typical Web site has a home page that links to sub-pages within the site.
CNN.com is typical of this genre. The CNN site contains thousands of articles all organized
into big categories. The categories and all the latest stories are accessed from the home page.
A blog is much simpler:
• A blog is normally a single page of entries. There may be archives of older entries, but the
"main page" of a blog is all anyone really cares about.
• A blog is organized in reverse-chronological order, from most recent entry to least recent.
• A blog is normally public -- the whole world can see it.
• The entries in a blog usually come from a single author.
• The entries in a blog are usually stream-of-consciousness. There is no particular order to
them. For example, if I see a good link, I can throw it in my blog. The tools that most
bloggers use make it incredibly easy to add entries to a blog any time they feel like it. In this
article, you will have a chance to enter the world of blogging. You will even learn how to
create your own blog and publish it to the world. Role of blogs in Business: How to produce
great content You’ll learn why it’s important to talk to the reader in your voice and how to
deepen their trust in you and your business. You’ll also pick up some useful tips to create
great content:
• Speak in your own voice.
• Eliminate the marketing message from your content.
• Make your blog your education center to answer all of the questions your prospects and
clients ask.
• Offer more articles for readers to look at examples.
• Add a call to action to help your readers learn more. Listen to the show to discover the
benefits of using your own voice and keeping it real. How to connect blogging to business
results Marcus shares why it’s so important for your business to be aware of how your
content performs in communicating with your prospects. You’ll discover why he believes

4. every salesperson should participate in the company blog. And Marcus shares his hottest
blogging and content marketing tips for businesses today:
• Approach content marketing as a teacher.
• Discover your content marketing tipping points that impact your business results. He says,
“If you hang around the barbershop long enough, you’re going to get your hair cut.” If people
spend enough time on your site, they will become customers. You have got to put the content
out there and make it valuable, and you’ve got to be a teacher. When you do, you’ll start to
see amazing benefits. Listen to the show to hear how your business can benefit from blogging
and content marketing. What does Blogging Provide to Small Business?
• Blog software is easy to use. Simply write your thoughts, link to resources, and publish to
your blog, all at the push of a few buttons. Blog software companies such as: Movable Type,
Blogger.com and Typepad all offer easy blogging tools to get started.
• Blogging is a low-cost alternative to having a web presence. For small business owners
without the time to learn web html or the money to hire a designer/developer, blogging offers
an inexpensive method to get your company's name out on the Internet.
• Updating the weblog is a much quicker process than contacting a web designer with
changes or doing the coding and uploading yourself.
• Business blogs provide your small business with a chance to share your expertise and
knowledge with a larger audience. A powerful benefit for consultants and knowledge
workers. Examples of Business Blogs Gizmodo is a weblog about everything about gadgets
and gizmos for those who want to remain on the cutting edge of consumer electronics. As a
web magazine, Gizmodo is quickly building a specialized audience in consumer electronics
with an advertising business model. Research Buzz is an excellent resource tool for Internet
research. An information provider, Research Buzz provides advertising and a special paid
edition of their newsletter. Joel on Software is a blog that displays Joel Spolsky's knowledge
and views on software development. The blog acts as a method for Joel to highlight his
expertise and promote his small business, Fog Creek Software. Jupiter Research, a top
business market research company has a blog for each company analyst. The weblog
provides analysts with the means to connect with their audience on a regular basis.
MacroMedia the software company provides a customer service blog for users and staff to
share solutions in an organized fashion. Blogs do have a downside. Blogging does not
provide the functionality of web pages, has limits for e-commerce solutions and can be time-
consuming with regular posts. But with minimal costs, it maybe advantageous to start
blogging. Is your small business blog ready?