Blogging In The Library Revised Oct 16


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Blogging In The Library Revised Oct 16

  1. 1. BLOGGING IN THE LIBRARY NYLA presentation 2007
  2. 2. What is a blog? <ul><li>Blog is short for Web Log. It is a website where content listed in reverse chronological order. </li></ul><ul><li>A blog is a collaborative space either stand alone or within a website that visitors can post comments, link to, add to, or just read on a weekly, daily, hourly basis. </li></ul>
  3. 3. Why have a library blog? <ul><li>Blogs can improve your results in search engine rankings. </li></ul><ul><li>Blogs and blogging software make updating information on your website about programs etc. much easier. You don’t need to know html or complicated formatting. </li></ul><ul><li>Blogs can be used to keep people (both staff and customers) informed about progress on construction, closings, etc. </li></ul><ul><li>Blogs can be used to share information among departments, different locations. </li></ul><ul><li>Blogs can put a human face on your organization.  </li></ul>
  4. 4. Types of Blogs <ul><li>Personal blog </li></ul><ul><li>Business blog </li></ul><ul><ul><li>Internal </li></ul></ul><ul><ul><li>External </li></ul></ul>
  5. 5. Public blogs <ul><li>Treat like newsletter </li></ul><ul><ul><li>Professional </li></ul></ul><ul><ul><li>What is your image? </li></ul></ul><ul><ul><li>Must be maintained. You can’t make a blog and then leave it. </li></ul></ul><ul><ul><li>Who will be posting? What is their authority to be the voice of the library to the public, PR department, library director, etc.? </li></ul></ul><ul><ul><li>Comments: are you going to allow comments, who will respond? </li></ul></ul>
  6. 6. Internal Blog <ul><li>Mission Statement – why start an internal blog? </li></ul><ul><li>Clear guidelines – what do you expect to accomplish with this form of communication? </li></ul><ul><li>Etiquette – what is and is not acceptable on a professional blog. </li></ul>
  7. 7. Blogging rules <ul><li>Make a commitment, must keep blogging </li></ul><ul><li>Have something to say. </li></ul><ul><li>Have Mission Statement. </li></ul><ul><li>Clear guidelines. </li></ul><ul><li>Etiquette. </li></ul>
  8. 8. Why blog in a library? <ul><li>COMMUNICATION!!! </li></ul><ul><li>In a multi-location system or even a system with two people, communication is key. </li></ul><ul><li>What can the administration do to foster communication? </li></ul><ul><li>Make it open to all employees </li></ul><ul><li>A professional forum </li></ul><ul><li>Foster internal customer satisfaction </li></ul>
  9. 9. Examples of Good Blogs <ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul>
  10. 10. Examples of Good Blogs (cont.) Library Construction <ul><li> </li></ul><ul><li>http:// / </li></ul><ul><li>http:// / </li></ul><ul><li>http:// / </li></ul>
  11. 11. “ Bad” Library Blogs <ul><li>What’s a bad library blog? (From Walt Crawford) </li></ul><ul><li>Short version: A blog that nobody in the community has any use for and that the librarians or other staff find painful to update. </li></ul><ul><li>Even then, that’s not so much bad as pointless and a waste of time. </li></ul><ul><li>A library blog that states an explicit mission and leaves that mission wildly unfulfilled–e.g., “We’ll provide weekly updates on new activities” as part of the banner on a blog that gets updated once every other month. </li></ul>
  12. 12. Examples of “bad” blogs <ul><li>http:// / </li></ul><ul><li>http:// / </li></ul><ul><li>http:// / </li></ul><ul><li>http:// </li></ul>
  13. 13. Blog examples from other agencies <ul><li> National Endowment of the Arts reading blogs </li></ul><ul><li> Library of Congress </li></ul><ul><li> “Talkin’ Trash” the Montgomery County, MD Solid Waste Services Department blog. </li></ul>
  14. 14. Software and other technical issues <ul><li>http:// blog software comparison chart. </li></ul>
  15. 15. Resources <ul><li>Blogging and RSS: a Librarian’s Guide by Michael P. Sauers, Information Today, 2006 ISBN 9781573872683 </li></ul><ul><li> Federal government website about blogs in government. </li></ul><ul><li>Scoble, Robert and Israel, Shel, Naked conversations : how blogs are changing the way businesses talk with customers, John Wiley, Hoboken, NJ, 2006. </li></ul>
  16. 16. Contact Information <ul><li>Nancy J. Weiss </li></ul><ul><li>[email_address] </li></ul><ul><li>718-990-0780 </li></ul><ul><li>Bonnie Hodes </li></ul><ul><li>[email_address] </li></ul><ul><li>718-990-0780 </li></ul><ul><li>89-11 Merrick Blvd. </li></ul><ul><li>Jamaica, New York 11432 </li></ul>