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15 ways to improve your content writing - Tereza Litsa for Summit on Content Marketing

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What makes your content writing effective? It’s not enough nowadays to increase the quantity of your content to reach your readers. As content consumption increases, it is more important than ever to pay attention to your writing. Marketers and business owners can no longer afford to ignore the power of effective content, especially when it can bring them closer to their set goals. This session is for anyone interested in using content to increase traffic, engagement, or conversions to the site.
Watch the presentation on May 30 by registering here: http://bit.ly/2oj0tz3

Read more posts from me: http://www.terezalitsa.com/

Published in: Marketing
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15 ways to improve your content writing - Tereza Litsa for Summit on Content Marketing

  1. 1. TEREZA LITSA Content Marketing Manager at Hubbub Fundraising 15 WAYS TO IMPROVE YOUR CONTENT WRITING
  2. 2. Effective content
  3. 3. It’s a content- driven world Image: iphonewalls.net
  4. 4. 1. WRITING PROCESS
  5. 5. 2. CREATIVITY
  6. 6. There’s no perfect topic
  7. 7. Image: teepublic
  8. 8. 3. ATTENTION SPAN
  9. 9. The average human attention span is just…
  10. 10. 8 seconds
  11. 11. A goldfish has an attention span of 9 seconds
  12. 12. 4. TYPES OF CONTENT
  13. 13. IMAGES
  14. 14. 65% of people are visual learners
  15. 15. INFOGRAPHICS
  16. 16. Infographics are shared 3x times more than any other visual content
  17. 17. I VIDEOS Image: Loozrboy, CC BY-SA 2.0
  18. 18. Videos will account for 80% of all internet traffic by 2019
  19. 19. GIFs
  20. 20. There are more than 150 million original GIFs
  21. 21. Making a blog post visual
  22. 22. 5. LENGTH OF CONTENT
  23. 23. Is long-form content dead? (not yet)
  24. 24. The average blog post in 2016 was 1054 words
  25. 25. 6. STRUCTURE
  26. 26. Allow your text to breathe
  27. 27. Test content on all devices
  28. 28. Bullet points
  29. 29. Not all bullet points improve structure
  30. 30. 7. FORMATTING
  31. 31. Images relax the readers’ eyes
  32. 32. Headings help you organise your content
  33. 33. There’s no right and wrong way of using them H1 to H6
  34. 34. Headings can also improve your search rankings
  35. 35. 8. CONTENT GOALS
  36. 36. What do you want to achieve with your content? thought leadership awareness promotion engagement conversion
  37. 37. Call-to-action
  38. 38. 9. HEADLINE
  39. 39. It’s the first impression that counts
  40. 40. What makes a great headline? clarity brevity relevance emotional appeal
  41. 41. Don’t try too hard
  42. 42. CoSchedule’s Headline Analyser
  43. 43. 10. LANGUAGE
  44. 44. Simplicity
  45. 45. Avoid passive voice
  46. 46. Avoid using unnecessary adverbs
  47. 47. No more buzzwords Image Credit: Gavin Llewellyn
  48. 48. Be consistent with the verb tense It’s easier to be confused in longer sentences
  49. 49. Stay away from common mistakes
  50. 50. Image Credit: Someecards
  51. 51. 11. SEO
  52. 52. SEO?!
  53. 53. It’s useful to create “SEO-friendly” content
  54. 54. Increase the chances for an image to be discovered file13435.jpg optimisation-seo.jpg
  55. 55. Title Aim for relevance and brevity
  56. 56. Headings Help search engines discover your focus keywords
  57. 57. Keywords Use them in the right context.
  58. 58. Meta-description How do you describe your content to your readers?
  59. 59. 12. READABILITY
  60. 60. Image: Found Animals Foundation, CC BY-SA 2.0
  61. 61. Factors affecting readability: - reading ease - writing style - comprehension - language
  62. 62. Pick the right font
  63. 63. Allow enough space
  64. 64. Use simple writing Image: Jegi, CC BY 2.0
  65. 65. Avoid long sentences
  66. 66. 13. SOCIAL OPTIMISATION
  67. 67. Think of the headline
  68. 68. No more stock photos
  69. 69. Adjust the description
  70. 70. Add sharing buttons
  71. 71. Encourage likes and shares
  72. 72. How Medium encourages shares
  73. 73. 14. THINK LIKE A USER
  74. 74. Stop thinking like a writer
  75. 75. Use Google Analytics to learn your audience
  76. 76. Bad user experience can kill good content
  77. 77. Mobile optimisation - structure - buttons - images - forms
  78. 78. Responsiveness - usability - accessibility - performance
  79. 79. Conversion rate
  80. 80. The user experience honeycomb by Peter Morville
  81. 81. 15. TOOLS
  82. 82. Hemingway
  83. 83. Grammarly
  84. 84. Buzzsumo
  85. 85. Readable
  86. 86. CoSchedule’s Headline Analyser
  87. 87. Writefull
  88. 88. StayFocusd
  89. 89. TAKEAWAY
  90. 90. Checklist to improve content Writing process Content types Length Structure Creativity Headline Language Readability SEO Social optimisation UX Formatting
  91. 91. Unlock new opportunities
  92. 92. ENJOY the writing process
  93. 93. Follow: @terezalitsa
  94. 94. Message: terezalitsa@gmail.com
  95. 95. Read: www.terezalitsa.com
  96. 96. Thank you!

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