ROLE OF INTERNET IN VALUE CREATION ON PRIVATE COMMERCIAL BANKS OF BANGLADESH

1. Research Presentation
on
Role of Internet in Value Creation on
Private Commercial Banks of Bangladesh
Presenter
Md. Jayed Husain
Track: Finance & Banking

2. Background of the Study
Internet banking is a popular electronic medium for delivering
banking services. Banking industry is adopting and utilizing internet
for rendering retail, wholesale and corporate banking
services. Internet banking is opened a new window in banking
services and creating values for the customers. It has been regarded as
the most important way to reduce cost and maintain excellency for
clients. The development of internet in banking services has made it
possible to create superior values for customers.

3. Problem Statement
Not Have Satisfactory
Level of Internet
Banking Users
Less Interested
Educated Individuals
Give Preference on
Traditional Banking
Not Aware of Modern
Technologies & Have
Phobia to Change
Problem
Statement

4. Objectives of the Study
To Measure Level of Value Creation Through
Internet on Private Commercial Banks of Bangladesh
To Identify Satisfaction Level of The Internet
Banking Users
To Find Out Gap Between Satisfaction Level
And Expectation Level
Recommend to Minimise Such Gaps

5. Methodology of the Study
Quantitative research approach is followed in
this study. The steps of methodology are as follows:
Population
Sample Size & Sampling Method
Questionnaire Design & Survey
Data Analysis

6. Yes
31%
No
69%
Knowledge about
Internet Banking
Yes No
Data Analysis
Yes,
91.70%
No
6.30%
Yes No
Use Internet Banking in
Personal Transactions

7. Data Analysis
20-24
21%
25-29
33%
30-34
36%
35-39
6%
40-44
2%
45-above
2%
Age of Respondents
Frequency
Percent
0
20
40
60
Teaching Private
service
Banker Student others
5 21 12 8 2
10.4
43.8
25
16.7
4.2
Profession of The Respondents
Frequency Percent

8. 24 Hours access
27.1%
Secured
Transaction
12.5%
Easy to Use
25%
Saves Time
20.8%
Low Cost
12.5%
Main Reasons of Using Internet Banking
Data Analysis

9. 87.50%
37.40%
75.00%
37.50%
77.10%
4.20%
45.90%
10.40%
35%
6%
0.00%
10.00%
20.00%
30.00%
40.00%
50.00%
60.00%
70.00%
80.00%
90.00%
100.00%
Agree Neutral Disagree
High Privacy
Overall Analysis of Features
& Benefits of Internet Banking
Reduce Hassle Availability Low Cost Complexity

10. Findings of the Study
 Most of the clients are Unaware about I-Banking
 71.7% of Real Users Appreciated in favor of
Internet Banking
 Real Users Are Mostly Service-Holder
 Misconception about I-Banking
 Complexity & Security Concern
 Fear of Unknown

11. Recommendations of the Study
 Promotion of I-Banking
 Implementation of Easy and Client Friendly Interface
 Highly Secured Data Encryption
 Continuously Updating I-Banking services
 Providing Secured Client Information
 Conducting More Research on I-Banking

12. Thank You