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Blogging for content developers


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Slides for talk held at STC Transalpine Chapter meeting

Published in: Business, Technology
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Blogging for content developers

  1. 1. Blogging for content developers
  2. 3. ? <ul><li>Who’s got a blog? </li></ul><ul><li>Who is taking care of a work blog (either internally or externally)? </li></ul><ul><li>Who is planning to set up a blog? </li></ul><ul><li>Who started a blog but gave up after some time? </li></ul>
  3. 4. From private to business blogging <ul><li>For myself </li></ul><ul><li>For freelancers, ext. contractors </li></ul><ul><li>For your employer </li></ul>
  4. 5. Why blog? <ul><li>Provide online sample of writing skills. </li></ul><ul><li>Learn about new technologies and keep up with development. </li></ul><ul><li>Become a subject matter expert in your domain. </li></ul><ul><li>Expand your network (private and business). </li></ul>
  5. 6. Why WordPress? <ul><li>Open source and free. </li></ul><ul><li>Huge community and good support. </li></ul><ul><li>Lots of new features and bug releases per year. </li></ul><ul><li>Good separation between design and content. </li></ul><ul><li>Stable. </li></ul><ul><li>Good documentation. </li></ul><ul><li>Lots of plugins and design templates to choose from. </li></ul>
  6. 7. WordPress demo <ul><li>Slugs, Permalinks, Trackbacks, Tags, Comments, Pages, Posts, Themes </li></ul><ul><li>http :// wordpress </li></ul>
  7. 8. Beyond the current blog hype <ul><li>Blogs are here to stay. </li></ul><ul><li>BUT it’s not easy to write and communicate effectively… </li></ul><ul><li>New opportunities for tech. communicators. </li></ul>
  8. 9. Benefit for your freelance business website <ul><li>Enhance your business website. Blogging is a good way to make your business website less static. </li></ul>
  9. 10. Content ideas I <ul><li>Best case: there‘s a hobby or situation or issue, which you‘ve been dying to write about all along. </li></ul>
  10. 11. Content ideas II <ul><li>Point to interesting industry developments. </li></ul><ul><li>Voice your own opinion on a topic. </li></ul><ul><li>Publish short howto’s, code snippets, tutorials, extensions, examples. </li></ul><ul><li>Link to relevant industry developments, which you find during your daily Internet watch. </li></ul><ul><li>Keep online notes of your personal impression of conferences / shows, or interesting websites. </li></ul>
  11. 12. Establishing a business blog <ul><li>Focussed content </li></ul><ul><li>Frequency </li></ul>
  12. 13. Don‘ts <ul><li>Don‘t move into blogging: </li></ul><ul><ul><li>If you don‘t enjoy writing. </li></ul></ul><ul><ul><li>If you‘re looking for fast money. </li></ul></ul><ul><li>Avoid typical marketing glib and press release speak. </li></ul>
  13. 14. My very personal benefit
  14. 15. Resources for business blogging <ul><li>Good starting point: Robert Scoble, Shel Israel „Naked Conversations“ </li></ul>
  15. 16. Discussion