The cybersecurity market is becoming increasingly crowded as more and more vendors enter the space, offering a wide range of security solutions to customers. To stand out in this crowded market, vendors need to focus on selling their unique features and differentiators rather than offering generic solutions to cybersecurity threats.

1. Data to Decision
Cybersecurity
Cybersecurity
Unlock Your Buyers
Read on to see how Jasper Colin’s Product Crafter Research
Suite can help provide decision intelligence solutions for
various life stages of your Cybersecurity product.

2. To gain space in the Cybersecurity market space,
vendors now need to focus on
selling their unique features
rather than just solutions to cybersecurity threats

3. Training security staff
(e.g., keeping up to date with technologies)
Skill shortages
Ability to timely detect and effectively
respond to cyber security incidents
Impact of new technologies such as cloud,
mobile, software defined networks, IoT
Internal awareness/
formal training to employees
69%
66%
58%
57%
52%
According to Jasper Colin’s
Product Crafter study
# Top 5 challenges
regarding Cyber Security operations are

4. Insiders pose the greatest risk!
Source of risk:

5. 72%
Incident
management and
response processes
65%
Programs to
identify sensitive
assets
61%
Cyber security awareness
programs – Incidence
Response; Business
Continuity
60%
Risk Assessments
of internal systems
57%
Governance, risk
and compliance
tools
Howpreparedismy
organization?

6. Our Research Offerings
Developing the best products that are well accepted by the
customers and at the same time carry a competitive edge
has always been the priority for growth-oriented companies.
Jasper Colin’s offers a
plethora of decision intelligence solutions for various life
stages of a product - starting from idea generation, to
sustenance, and diversification in the market space.
Our actionable insights will help you understand your users'
needs, as well as potential risks and market opportunities.
You can sketch out the market viability, the demand for the
product, the optimum features your target group is looking
for, and even the best way to position, price, package and
communicate your product to your target audience.
Product Crafter Research Suite