Jasmine Culley's research and planning slide share

1. G321: Foundation portfolio in
media
Jasmine Culley
Candidate number : 2049
Centre number:27258

2. Chosen set brief
• Print – preliminary exercise: using DTP and an
image manipulation program, produce the
front of a new school/college magazine,
featuring a photograph of a student in a
medium close-up plus some appropriately
laid-out text and a masthead. Additionally,
produce a DTP mock-up of the layout of the
contents page.

3. These are questions I asked so I knew
what I wanted to include in my
magazine, I did a variety of questions
to get the maximum answers that are
useful as possible.

4. These screenshots show what my
audience want in my magazine, and
how I should lay my magazine out, to
appeal to my target audience in my
magazine cover I tried to follow these
so my audience will want to buy the
magazine.

7. Target audience
for my
school/college
magazine
Sport, music,
fashion,
celebrities,
world news
+music
Male and
female
11-18 year
olds
Homework,
after school
activities,
socializing,
jobs
Exam period,
universities,
driving,
coursework and
jobs

8. Features advertised to appeal
to my target audience
Topic of interest Feature Language on the cover
Fashion Seasonal trends What fashion do you
like?
Driving lessons Best instructors
around
Do you want to pass
first time?
universities Personal statement
tips
Do you wanna get in
the top ten unis?
Applying for jobs Tips on how to get the
job
Make more money
General chat embarrassing
moments sent in
get the goss

9. Looking directly at
the camera
Model in the
centre
Date and price
on the barcode
Bold masthead at
the top
Cover lines on the
sides advertising
what's in the
magazine
Barcode
bottom of the
cover
Colour on the
magazine
Name of
model on
magazine
Title is the
biggest font size
Medium close up

10. Advertisement of
products
Topic stories on
the page
Content title in
bold text
Colour scheme
of pink and
black
Numbers
categorising
different
stories
Content title at
the top of the
page
Close up on the
model

11. Success criteria
•Plain background
•Chunky simple text
•Theme (font, colour)
•Consistency
•Use generic conventions
•Max. 3 colours
•Model looking at camera
•Correct lighting
•Not too much on the cover
•Main article stand out
•Well organised
•Model to take majority of the page up
•Magazine to grab audience’s attention

12. Prelim task

13. Target audience research

15. Answers to my target
audience research

18. Generic Conventions
• Puff – words or phrases on the cover of a
magazine used to boost status
• Cover lines - information about major articles
given on the front of the magazine
• Masthead – the title
• Plug – information about the contents of a
magazine on the front cover

19. contentRecognisable
masthead
Central image
Barcode
Date + issue
number Main Cover
line
Plug
Direct line of
address

20. Contents layered over
the main image so they
can fit all information in
on the front cover
Image overlaps
the masthead –
often on well
known magazines
Content and other
information is
usually found on
the left as readers
read from left to
right
Barcode and issue number and date is usually
found on the right but in this magazine it is on
the left and appear insignificant
Structure

21. Presentational devices
Range of fonts and
font sizes to
differentiate
content
Colour theme
mainly black, white
and yellow
Photograph of
Taylor swift
relates to the
main feature
Maintains the usual
style of billboard
magazines
Taylor swift
represents as
innocent, young and
natural

22. Language
Imperative
sentence
Rhyme to catch
the readers
attention

23. Representation of Lily Allen Representation of Eminem
Representation
Representation of lady Gaga
The costume she is wearing is shown to be
provocative although she is covering the front part of
her body, which is not too exposing for a magazine,
her body image shows her as teasing and daring, as
she is starting to turn towards the camera and holding
her finger to her mouth shows a sexual playful pose.
She is positioned in a long shot to show her body
image as playful and she wants to be represented as
sexy. Her facial expression is serious and seductive,
her makeup is quite bland apart from her eyes which
are more bold as she has gone for the dark smoky
look to draw attention to her eyes for a sexual image
the panthers help represent this image, in the cover
she has used panthers to represent her cover line as
‘sexy beast’ they make her seem dangerous and
playful.
Lady gaga’s costume is bold and different because of how
wide the shoulders are which represents lady gag to be unique
and different to other pop stars, she has covered herself up
with the black blazer except she's pulling it down at the side to
attract the readers attention by showing she's got confidence
and wants to tease the audience. Her facial expression shows
her to be intense and powerful as she is staring into the
camera her face is serious and she is gritting her teeth
together to show sexual tension and intensity, she is
positioned in a medium shot which shows the main part of her
body image the shot makes the focus on the unique part of
her which is her facial expression and her hair, her hair and
make-up is wild and creative to show the readers what lady
gaga is really like, bright purple shows she is wild and
different the bow adds to it to make her more unique , the
pose she is in shows confidence and power as she is stood up
straight and showing herself off.
Eminems costume shows him as bland and
powerful as everyone knows who he is so he
doesn’t need a wild costume to set peoples
attention on him, the necklace he is wearing
represents him as faithful and sacred, he is in a
medium shot to show the main part of his body
and to focus on his facial expression, it shows his
strength and independence by all his tattoos and
by the way he is standing with his arms crossed
shows anger and rage, his facial expression shows
tense as he is frowning and his face is tight
together.

24. Communicated through the
mise-en-scene:
• Costume
• Facial expression
• Pose
• Framing / shot type
• Hair and make-up
• Props

25. Planning
Costume – bright, dressy girly costume or something plain
Props – if I chose a plain costume I will have more props involved
Facial expression – either a serious tense face or a happy smiling face both looking
directly at the camera
Hair and makeup – bold and unique basic make up with bright lipstick to catch the
audiences attention
Shot type - medium shot or medium close up
Pose – arms up high holding her hair

26. Masthead puff
Main coverline
Puffery
Tag line
Cover line
Barcode
Price
text
text
Image
text
Competition
Puffery
Image

27. VIBE
Annie Peers
Free downloads on the Top 10 hottest tracks (PG.23)
The music the
money the mic’s
Cover line
Barcode
£2.50
20 beauty tips
included in
this issue
check out Miley
Cyrus's new
photo-shoot
Does beauty
really sleep
work?
Win 2 tickets to
see Justin Bieber
EXCLUSIVE: One Direction split !!
“I want to be the next Beyoncé ”

28. Front cover ideas

29. Contents ideas

30. Back cover ideas

31. Editing of my front cover

32. Text ideas

34. Generic conventions of content pages
Masthead – the ‘Q’ logo is on the magazine
as it is the brand and it promotes it, it’s not
very big as it is such a popular magazine, it
has the title ‘contents’ after it in bold writing
which is conventional as the reader knows
what the page is for and they know what
will be included in the magazine they buy.
The magazine has used the same colour
scheme throughout the contents and have
stuck to 3 main colours, using the same
colours is conventional to a magazine so it
all combines and looks more professional.
On the content page they have a main
image which the reader will notice as it is
the main feature which relates to the
article on page 96 as they’ve made the
text large and bold so the readers will
know to read that as it is the main
feature.
The issue
number is used
to differentiate
each issue of
the magazine.
A small image is
also used as it will
relate to a main
article within the
magazine it also
promotes the
content page
more.
The content page
is laid out with
different page
numbers talking
about artists so
readers know
what's included
They are also advertising a
feature for there magazine
The font stays the same throughout
apart from the masthead as that is
the main title so it is different from
the rest.

35. Double page spread
• Notes on double page spread:
• In my interview there are not many questions asked, Bill Demain is
telling a story throughout the interview on his career, he explains
how it felt to write a specific song, he tells the audience about the
movie he made and how the song affected the audience.
• The interview is relayed to the reader as it is in short paragraphs.
• No questions asked in the interview, the writer is telling the
audience what he can see going on in kirks life, the main topic is
kirks life as he refused to do the interview.
• Lostprophets interview is different to the rest as there are specific
questions being asked and the band give paragraphs of answers

36. Double page spread conventions

37. Final front cover and contents

38. Final double page spread