evaluation for my indie pop and rock magazine

1. From the images that I have
chosen, I believe this best
represents the magazine that I
was going for, it shows signs of
both indie pop and rock which is
the main features of my
magazine, this mood board shows
all the different aspects of indie
pop and rock which will
eventually make its way into my
magazine.

2. Proposal
Genre – The genre I have chosen to do my music magazine on is indie music. The codes and conventions used during the making of the magazine
are the target audience that I’m trying to capture, in this case the target audience that indie rock and pop would apply to would be young male
and females around the age of 15-21 who are in the class A1 which is mainly the people that listen to and purchase indie magazines. The images
that I have chosen to use for my mood board fully represents the idea that I was going for in my magazine, an indie magazine, to show what I will put
on my magazine I have put lots of indie rock and pop images which are very aesthetic, an example.

3. Target audience
The target audience and demographic for my magazine about indie music would be ABC1, this is mainly due to the fact that the
audience must have disposable income to spend on the actual magazine, however not being too expensive that the classes ABC1
cannot afford it. Furthermore, the age group that my main target audience would be is young male and females around the ages of
16-25, I found this age group to be suited as this is an age where music is a very important social pass time a private, therefore the
people around this age group would be more likely to buy a magazine on their preferred music genre. The psychographic of the
younger age group that would buy my magazine would mainly be individualists as the younger target audience want to be different
than other people and want to stand out, they do this by liking different kinds of music such as indie rock in this case.
My secondary target audience is older men around the ages of 40-50 with the demographic of ABC1, this age group is used for mainly
indie rock as older men who are reformers, these people are less likely to buy the actual magazine due to their lifestyle, they are more
likely to just listen to the music and maybe pick up the magazine once every now and again, they would never actually subscribe to a
magazine as they do not care enough to, however this demographic does have enough disposable income to be used

4. Title – The title used on the
contents page is extremely
effective as it contrasts from the
background colours to enhance it,
this further increases the readers
understanding of what the page is
actually about which is the
contents of the magazine itself,
what he magazine is going to be
featuring.
Main image – The image used for
the contents page is very effective,
it is very sexual on the position that
this woman has taken up, this may
be due t the fact of how the
media portrays women in the
current generations, furthermore
the outfit that the main image is
wearing , very revealing clothes
showing a lot of skin, this one again
links back to the fact that women
are portrayed in the media as
more of a sex symbol as they
believe that’s what people want
from the magazines when they
pick them up. The image used also
contains the colour of the skin
rather than the dull colours used in
the background of the contents
page, the fact that she is in colour
and the rest of the magazine are in
colours such as;Black,grey and
white this shows the importance of
the main image in turn increasing
the likeliness of people seeing the
image first.
Background – The background
of the image is contrasting from
the very dark colour black to the
colour of white, the colours used in
the contents page are effective in
doing their job as they have strong
connotations to classiness to this
enhances the main image used on
the contents page
Feature text – The feature text used
in the contents page is a lot smaller
than the large title and image used,
this tells the reader that this is the least
important information to read on the
page as it is the smallest and the last
that you would read, to contrast from
the background colour the use of the
black text sticks out from the
background colour of white as the two
colours are polar opposites and when
used well together are very effective in
drawing the reader in and making it
easy to read at the same time.
Sub titles – These are effective in
once again grabbing the
attention of the reader into
reading the actual text, in this
example the colour black is used
once again to contrast to the
background colour similar to the
text used , the size of the sub
headings are slightly larger than
the text used and have a different
font to make it different and more
eye-catching
Page number - the page number
is set in the bottom right of the entire
contents page, this is effective as it
makes sure people know what page
they are looking at, another key point
of the page number is that the font is
the same as the rest of the contents
page to add continuity to the font

5. Title – a large contents page title that’s spreads
over 3 lines, this could be use as a type of branding as
the magazine may use the same style every time for
their contents pages, the title uses the colour black to
contrast from the white and grey background, this in
turn increases the likeliness that it is to be seen first,
therefore by catching the readers attention by using
the dark colour, the reader is then aware of what the
page is trying to get across or explain to you.
Image – The image used is a picture of Kanye
west, the picture has been edited so that he
appears more grey and darker than usual, this fits in
well with the background as there are not many
vibrant colours in the entire title page, the only item
on the entire page that is coloured is the Heart
being held by a hand on the image, the Heart is
red like normally portrayed to be, this adds to effect
as it is eye-catching as it is a lighter shade of red
than the rest of the image, furthermore, the facial
expressions of Kanye show that he is either quite
angry or relaxed, it is swayed more toward relaxed
as he has his hands in his pockets, this has
connotations to him being confident or relaxed, this
further shows to the reader that he is very important,
another thing to notice about the image is the fact
that a hand is reaching over and gripping what
looks to be his heart, this could have connotations
to the fact that the hand is the music and It has
gripped his heart, this shows that he is very
passionate about music. Lastly, he is presented this
way as men are usually meant to be presented this
way, they are not allowed to smile as the media
portrays them as being cool and calm.
Sub titles – The sub title used are in black, the
same colour used as the main title, this is
effective as it contrasts from the dull colour of
white in the background, it makes the text stand
out and easy to read, the font used in the sub
titles are also very different to that of the ones
used for the main title and the actual text, it is
presented to be very classy as the font is all
curved, this shows to the reader that the
magazine is of high class and is worth the money
that is being spent on the magazine to buy,
furthermore, the font makes the text more eye-
catching as to increase the odds that is will be
found by the viewer before the text is actually
read
Feature text – Exactly the same as the
sub heading and the title, the colour used Is
black, this is mainly due to the fact that black is
very strong colour to use when a background is
a lighter shade colour or the colour white, this is
because it is so dark that reader will be able to
read and see It easily, the colour is also very
effective for the contents page itself as it goes
with the theme of the black and white image
used of Kanye west, this further increases the
readers understanding of the tone and mood of
the entire magazine.

6. Title – The title used on the contents
page is extremely effective as it
contrasts from the background colours
to enhance it, this further increases the
readers understanding of what the
page is actually about which is the
contents of the magazine itself, what
he magazine is going to be featuring,
the magazines use of the bright
colours such as green, blue and
orange shows that this magazine is
mainly for women, the use of the
lighter colours has connotations to
young women, which coincidentally is
the target audience for the magazine
Sub titles – These are effective in
once again grabbing the attention
of the reader into reading the actual
text, in this example the colour black
is used once again to contrast to the
background colour similar to the text
used , the size of the sub headings
are slightly larger than the text used
and have a different font to make it
different and more eye-catching, the
use of numbers in the pink colour on
the side shows that this magazine is
mainly feminine as a magazine.
Main image – The image used for the
contents page is very effective, it is very
sexual on the position that this woman
has taken up, this may be due t the fact
of how the media portrays women in the
current generations, furthermore the
outfit that the main image is wearing ,
very revealing clothes showing a lot of
skin, this one again links back to the fact
that women are portrayed in the media
as more of a sex symbol as they believe
that’s what people want from the
magazines when they pick them up. The
image used also contains the colour of
the skin rather than the dull colours used
in the background of the contents page,
the fact that she is in colour and the rest
of the magazine are in colours such
as;Black,grey and white this shows the
importance of the main image in turn
increasing the likeliness of people seeing
the image first.
Colour scheme – In the
magazine the colour scheme seems
to be… non-existent as the main
image uses black and white colours
to grab the attention of the
audience, whereas in he rest of the
magazine the use of the title in colour
does not match the image at all, in
fact it is the complete opposite, using
light a vibrant colours to draw
attention rather than the dark
colours used in the image
Blank space – There is quite a bit
of blank space on the contents
page, the way this magazine is able
to get away with using all of the
different colours on the magazine to
distract the reader from the
magazine make it s that pople mainly
jus t get drawn in by the colours used.
Page number - there is not a
page number used in the
magazine that is visible from the
magazine, this may be because
people are expected to know by
now which page