1. @wearesocialsg • 1We Are Social
DIGITAL IN INDIA
SIMON KEMP • WE ARE SOCIAL
WE ARE SOCIAL’S SNAPSHOT OF KEY DIGITAL DATA AND STATISTICAL INDICATORS
we
are
social

2. wearesocial.sg • @wearesocialsg • 3We Are Social
CONTACT WE ARE SOCIAL FOR HELP IN TURNING
THESE FINDINGS INTO A SOCIAL STRATEGY:
SAYHELLO@WEARESOCIAL.SG
@WEARESOCIALSG
+65 6423 1051
WEARESOCIAL.SG

3. @wearesocialsg • 3We Are Social
ACTIVE MOBILE SOCIAL USERS MOBILE SOCIAL PENETRATION
TOTAL POPULATION
INTERNET USERS
ACTIVE MOBILE SUBSCRIPTIONS
INTERNET PENETRATION
URBAN
MOBILE SUBSCRIPTION PENETRATION
ACTIVE SOCIAL MEDIA USERS SOCIAL MEDIA PENETRATION
JUL
2014
• Sources: IndiaStat, InternetLiveStats, IAMAI, Facebook, GSMA Intelligence
92,000,000
INDIA OVERVIEW
1,255,777,000
243,199,000
106,000,000
886,300,000
RURAL
31% 69%
19%
70%
7%
8%

4. @wearesocialsg • 4We Are Social
TOTAL
POPULATION
INTERNET
USERS
ACTIVE SOCIAL
MEDIA USERS
ACTIVE MOBILE
SUBSCRIPTIONS
• Sources: IndiaStat, InternetLiveStats, IAMAI, Facebook, GSMA Intelligence
DIGITAL IN INDIA
1,256
MILLION
243
MILLION
106
MILLION
886
MILLION
JUL
2014
PENETRATION: 19% PENETRATION: 8% PENETRATION: 70%
NB: THIS STAT REFERS TO ACTIVE MOBILE
SUBSCRIPTIONS, NOT UNIQUE USERS
URBAN POP: 31%

5. @wearesocialsg • 5We Are Social
TOTAL NUMBER
OF ACTIVE
INTERNET USERS
INTERNET USERS AS A
PERCENTAGE OF
TOTAL POPULATION
TOTAL NUMBER
OF ACTIVE MOBILE
INTERNET USERS
MOBILE INTERNET USERS
AS A PERCENTAGE OF THE
TOTAL POPULATION
JUL
2014
#
INTERNET USAGE: ALL vs MOBILE
• Sources: IndiaStat, InternetLiveStats, IAMAI
#
243 M 19% 185 M 15%

6. @wearesocialsg • 6We Are Social
SHARE OF WEB TRAFFIC
(PAGE VIEWS): DESKTOP
AND LAPTOP COMPUTERS
SHARE OF WEB TRAFFIC
(PAGE VIEWS): MOBILE
PHONES AND TABLETS
JUL
2014 INTERNET CONNECTIONS
• Sources: IndiaStat, StatCounter, Akamai
AVERAGE INTERNET
CONNECTION SPEED
(GLOBAL AVERAGE: 3.9 MBPS)
PENETRATION OF
BROADBAND INTERNET
ACCESS (>4 MBPS)
30% 70% 1.7
MBPS
4.9%

7. @wearesocialsg • 7We Are Social
AVERAGE TIME THAT INTERNET
USERS SPEND EACH DAY USING
THE INTERNET THROUGH A
DESKTOP, TABLET, OR LAPTOP
AVERAGE TIME THAT
MOBILE INTERNET USERS
SPEND EACH DAY USING
MOBILE INTERNET
AVERAGE TIME THAT
SOCIAL MEDIA USERS
SPEND EACH DAY USING
SOCIAL MEDIA
JUL
2014 TIME SPENT ONLINE
• Source: GlobalWebIndex
4H 58M 2H 50M 2H 05M

8. @wearesocialsg • 8We Are Social
JUL
2014
#
ACTIVE SOCIAL MEDIA
USERS AS A PERCENTAGE
OF TOTAL POPULATION
TOTAL NUMBER OF
ACTIVE SOCIAL
MEDIA USERS (MAU)
NUMBER OF ACTIVE
MOBILE SOCIAL
MEDIA USERS
MOBILE SOCIAL USERS
AS A PERCENTAGE OF
TOTAL POPULATION
PERCENTAGE OF
TOTAL SOCIAL USERS
ACCESSING VIA MOBILE
#
SOCIAL MEDIA USE
• Sources: IndiaStat, Facebook
8% 87%92 M 7%106 M

9. @wearesocialsg • 9We Are Social
JUL
2014 TOP SOCIAL MEDIA PLATFORMS
USED IN THE PAST MONTH
OWN AN ACCOUNT
FIGURES REPRESENT THE PERCENTAGE OF INTERNET USERS SURVEYED BY GLOBALWEBINDEX
• Source: GlobalWebIndex
52%!
35%!
30%!
23%!
14%!
94%!
81%!
66%!
53%!
51%!
FACEBOOK
GOOGLE+
TWITTER
LINKEDIN
ORKUT

10. @wearesocialsg • 10We Are Social
FACEBOOK USERS
ACCESSING THE PLATFORM
VIA SMARTPHONES
FACEBOOK USERS
ACCESSING THE PLATFORM
VIA FEATURE PHONES
PERCENTAGE OF FACEBOOK
USERS ACCESSING VIA
ANDROID DEVICES
PERCENTAGE OF FACEBOOK
USERS ACCESSING VIA
APPLE IOS DEVICES
JUL
2014 FACEBOOK MOBILE USAGE
• Source: Facebook
66
MILLION
30
MILLION
57% 4%

11. @wearesocialsg • 11We Are Social
JUL
2014
MOBILE PENETRATION
(UNIQUE USERS AS A
PERCENTAGE OF
TOTAL POPULATION)
NUMBER OF UNIQUE
MOBILE PHONE USERS
(UNIQUE INDIVIDUALS)
TOTAL NUMBER OF
ACTIVE MOBILE
SUBSCRIPTIONS
(CONNECTIONS)
SIM PENETRATION
(ACTIVE CONNECTIONS
AS A PERCENTAGE OF
TOTAL POPULATION)
AVERAGE NUMBER OF
ACTIVE CONNECTIONS
PER UNIQUE USER
MOBILE IN INDIA
• Sources: IndiaStat, GSMA Intelligence
# #
28% 2.54886 M 70%349 M

12. @wearesocialsg • 12We Are Social
TOTAL NUMBER OF
ACTIVE MOBILE
SUBSCRIPTIONS
PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE PRE-PAID
PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE POST-PAID
PERCENTAGE OF MOBILE
SUBSCRIPTIONS THAT
ARE 3G CONNECTIONS
JUL
2014
3G
#
MOBILE USE
• Source: GSMA Intelligence
886 M 95% 5% 9%

13. @wearesocialsg • 13We Are Social
SMARTPHONE PENETRATION
AS A PERCENTAGE OF THE
TOTAL POPULATION
SMARTPHONE USERS
SEARCHING FOR LOCAL
INFORMATION VIA THEIR PHONE
SMARTPHONE USERS
RESEARCHING PRODUCTS
VIA THEIR PHONE
SMARTPHONE USERS WHO
HAVE MADE A PURCHASE
VIA THEIR PHONE
SMARTPHONE USE
• Source: Google’s “Our Mobile Planet” report
JUL
2014
13% 95% 91% 54%

14. @wearesocialsg • 14We Are Social
JUL
2014
PERCENTAGE OF THE
TOTAL POPULATION
STREAMING VIDEOS
ON MOBILE (YOUTUBE)
PERCENTAGE
OF THE TOTAL
POPULATION USING
SOCIAL MEDIA APPS
PERCENTAGE
OF THE TOTAL
POPULATION USING
GAME APPS
PERCENTAGE OF THE
TOTAL POPULATION
USING LOCATION-
BASED APPS
PERCENTAGE OF THE
TOTAL POPULATION
USING BANKING OR
FINANCE APPS
ACTIVITIES ON MOBILE
$
• Sources: IndiaStat, GlobalWebIndex
16% 7%11% 5%11%

15. wearesocial.sg • @wearesocialsg • 250We Are Social
FIND OUT MORE AT
WEARESOCIAL.SG

16. Making Friends & Influencing People • 45We Are Social
WE ARE SOCIAL IS A GLOBAL CONVERSATION AGENCY.
WE HELP BRANDS TO LISTEN TO, UNDERSTAND,
AND ENGAGE IN CONVERSATIONS IN SOCIAL MEDIA.
WE’RE ALREADY HELPING MANY OF THE WORLD’S
TOP BRANDS, INCLUDING ADIDAS, UNILEVER,
DIAGEO, NESTLÉ, HEINZ, AND LVMH.
IF YOU’D LIKE TO CHAT ABOUT US HELPING YOU
TOO, CALL US ON +65 6423 1051, OR EMAIL
US AT SAYHELLO@WEARESOCIAL.SG.
FIND OUT MORE AT WEARESOCIAL.SG.

17. wearesocial.sg • @wearesocialsg • 233We Are Social
WE ARE SOCIAL SINGAPORE
SIMON KEMP, REGIONAL MANAGING PARTNER
@WEARESOCIALSG
SAYHELLO@WEARESOCIAL.SG
+65 6423 1051
HTTP://WEARESOCIAL.SG