2. Established brand so
main image over
laps masthead
Masthead at
top of the page
Issue information
Main image relates
to most important
article
Direct address-
grabs attention
Barcode
and price
Colour
Scheme
Bigger and
unique font
Cover line matches main
image, usually second
biggest text on cover
Main cover line
usually relates to
the main image
Usually, magazines
include puffs which
are stickers or
shapes which
include an incentive
to buy the magazine.
No text covers
main images
face
Cover lines
to advertise
articles
3. Mast head
repeated
Title
Issue
information Main image
matches
main article
Previews
of articles
Page
numbers
Headline of
article
Editors
note
Sublines
House
style
Section headers
No text
covers
faces
Subscription
information
Multiple
images
alongside
main image