2. Match the terms to the definitions
- The name and logo of the magazine.
- the introductory paragraph of an article. Usually written in bold or capitals.
- fonts like Times New Roman, or Baskerville Old Face, which have little bars (serifs) on the end of the letters.
- fonts like Impact, or Agency FB, which do not have little bars (serifs) on the end of the letters.
- Really big letter, which start off an article.
- Small sub-heading used to split up a large block of text.
- white parts of a page other than text or pictures.
- How the magazine talks to the audience.
- Text on the cover that helps to sell the magazine to the audience. Kerrang!’s sell line is “life is loud”.
- text, which stands out because its on a coloured background.
- a magazines distinctive design that distinguishes it from its competitors.
- the gaps at the edges of the page.
- the gaps between the columns of text.
- the space between lines of text.
- the space between letters.
a smaller headline, printed above the main headline.
- name of the person who wrote the article. Picture Credits - where did the photos come from, or who took them.
- The way in which text helps to pin down the meaning of a picture and visa versa.
Masthead -
The Lead
Serif font
Sans serif font
Drop Capitals
Cross Head
White Space
Mode Of Address
Sell Lines
Banners
House Style
Borders
Gutters
Leading
Kerning
Strap Lines
By-lines
Anchorage
4. How does this magazine appeal to its TARGET AUDIENCE?
The masthead is at the top which could implicate that the
people reading this are at the top, a good carer.
The title”esquire” is a old word for gentleman, meaning that
the target audience is formal,for people that have a very good
job, people that are into expensive stuff, are interested in
business and its not for kids but for more mature audience.
