How does my product represent particular social groups.

1. QUESTION 2: AS
MEDIA STUDIES
EVALUATION
How does your media product
represent particular social
groups?

2. HOW PEOPLE ARE REPRESENTED IN
OTHER MAGAZINES
The person is represented as powerful The two people in this image are white The three people are represented as
and wealthy due to his slightly evil and males. The camera angles do not being quite daring, which could explain
menacing facial expressions. The suggest superiority as such, but one of why they are standing in front of a prop
camera angle is slightly low angle the artists is in front of the other and used to show criminals. The camera
because it looks like he is looking down obscuring him, representing him as the shot shows them taking off masks, this
on the reader, representing him as leader and more powerful person. They could reference them coming out of their
superior. He is wearing a smart suit that are represented as down to shell’s or emerging from something and
portrays him as wealthy, though the earth, youthful, more lower middle going on to achieve greater success.
absence of a tie shows he has his own class/working class because they are They are wearing casual clothing which
style unique to him. The lighting behind wearing jeans and T-Shirts, which is an signifies that they are middle class
his head looks like something is shining anti-stereotypical portrayal of singers (ABC1) and young, around late 20s
on to him, to demonstrate his powerful (who often wear much smarter clothing). early 30s. The use of costume is a
position further. The language in the The colour on the image does look stereotypical representation of the artist.
cover story calls him ‘The Grinch’ which slightly faded, and the language is At the top, there is a text box that says
confirms that he is quite a menacing and presented in the past tense, which ‘New to Q’ which indicates that they are
nasty figure in his profession. He is a represents them as being an older young as well since people naturally
white male and is the younger side of band, that are no longer together. associate fresh new talent as being
middle aged because he has a slight Another interpretation of the clothing is young, rather than 50 year old who has
beard and does not look fresh faced like that it could represent them as being recently discovered music.
a 20 year old would in comparison. proud of their roots and where they are

3. REPRESENTATION ON THE FRONT
COVER
The earrings indicate wealth/ good
disposable income, which
represents the singer as successful.
Most people wear jewellery of some
kind, so the singer is represented as
middle class, many people will
The jewellery is typical of a identify with her.
female, earrings and ring on The hand on her hip shows her to
her finger. This is a be laid back and easy going,
stereotypical representation which stereotypically is
of a young female person. associated more with a young
person than older. Therefore, the
way she poses represents her
The clothing is casual and youth.
does not look majorly The lighting is high key and
expensive. This further when combined with her smiling
represents her youth but facial expressions, she is
also helps to strengthen her represented as a generally
representation as middle happy and pleased young
class. person. This representation is
Despite the high key largely anti-stereotypical since it
lighting, the darker clothing goes against the perception of
does help to convey some of young adults being moody.
the moodiness that some
teenagers/young adults show. The language of the cover story ‘The world
This maintains aspects of according to Chloe Wright’ represents her
representation that are as selfish, or thinking that the world
stereotypical. revolves around her, something that many
young British people are accused of
believing. This shows her as being a British
person, as does the casual clothing.

4. REPRESENTATION ON THE CONTENTS
PAGE
The darker clothing is more
stereotypical of what males The artists are wearing
wear, so it shows that the two hoodies and jeans (so quite
artists are typical young male casual) which represents them
British artists. as young adults. The clothing
The camera shot is a two-shot is stereotypical of that age
mid-shot, because it doesn’t group.
The lighting is high key, which
focus on their expressions. This indicates that they are anti-
represents them as unwilling to stereotypical of their age
reveal information about group since it is widely
themselves and highlights perceived that youths are
reluctance. moody and slightly
unwelcoming.
The word ‘frank’ contradicts the
representation that the camera The brick wall behind them
shot constructs because frank represents two things. The first
represents them as being open being that they are lower
and honest. They therefore middle class because they
have dual personalities. could be standing against a
wall in a neighbourhood. The
second is that it indicates
Several aspects of the image and text combine to give a stereotypical power, because a wall is
representation of White British people. The brick wall is a very British difficult to break down.
feature, Chris and Neal are British names, and both male, and the
clothing can be identified with British people.

5. REPRESENTATION ON THE DOUBLE
PAGE SPREAD
The apparent ‘fresh
faced’ appearance
represents the artist as a
young person.
The artist also wears a
hoody and jeans, which is
similar to other images in
my magazine and is a
representation of a young
adult/teenager.
The use of the guitar
shows him to be a
specialist at playing that
instrument, which
represents him as an
artist that actually plays
some of their own music.
‘People wrote me off’
indicates that the artist is The artist is looking away from The camera angle is a Furthermore, the fact that the
very conscious and has a the camera which represents slight low angle shot artist is looking away could
sensitive personality in cockiness and arrogance that which suggests power also identify with the
the wake of criticism. This young British people can and dominance. If the selfishness and arrogance
fits in with the image of a possess. This is more typical of angle was clearer and demonstrated by upper-
young person because a male artist. larger, it would increase middle class people
young adults and youths the level of dominance.
can overreact sometimes.