1. Digital & Mobile
Marketing
Products Deck
October 2015
Trend Media Group
Gwendell Mercelina Jr.
Gwendell.Mercelina@digicelgroup.com
+5999-6854996
Willemstad, Curaçao
2. Buy 1 Get 1 FreeTrend Media
Advertising Objectives for You:
1. Target users by age range, gender, spend potential, location, device and network
2. Collect survey information on industry trends
3. Push direct messages to targeted Digicel customers via SMS
4. Reward customers and increase customer retention
5. Promote brands in creative ways / monetize visibility
6. Develop audience insights
Suggested Products:
1. Managed Portal
2. SMS & Flash Ads
3. End of Call Ads
4. Native ads/ Content Marketing on Loop
5. High Impact banner and video ads on Loop, Digicel Sportsmax and Shazam
Trend Media is Digicel Group’s mobile and digital department that assists advertisers to reach their desired
audience in a more targeted and measureable way while rewarding users with real-time updates on
promotions, deals and many other opportunities.
3. Buy 1 Get 1 FreeTrend Media Mobile Services
FLASH ADS SMS ADS BALANCE ENQUIRY ADS END OF CALL ADS
Reach how many people? 45,000 in Aruba, 15,000 in Bonaire and 100,000 in Curacao!
Your current account
balance is NAF
100.00
Follow our company
on Facebook for a
chance to win NAF in
prizes
https://www.facebook
.com/ocuracao
4. Trend Media Digital Services
Display Ads on Websites
Display Ads on Apps/Mobile
Video Ads
Pop-up ads
Keyword Search Ads
High impact rich media ads
Native Stories
Sponsored Content
LOOP BANNER ADS
DSM BANNER ADS
SHAZAM BANNER ADS
5. Trend Media Digital – Web App
Managed Portals:
Content marketing
Hybrid campaign landing page
Product Catalogue
Media promotions to maintain activity
Tech Support
Custom url or shared Digicel url
Polls/reviews/surveys
Games
Lead generation
Social Sharing
Voucher rewards
User Generated content
Competitions
More
Polls/Reviews
Our Products
Promotions
About Us
6. Native Content
• Native Content story sits at top of news stream
for 24 hours
• Exposed to all users of Loop News during that
time period
• Remains on the site but after 1 day it naturally
moves down the news stream as new stories
appear
• The first image shows the company’s native
story at the top of the stream in Curacao
• The second image shows when a user has
clicked on the story to open it in a full page
• The banner ads sits at the bottom of the screen
• This could be a story about your company!
7. • The sponsored content appears
on app, mobile site and the
website
• These kind of stories resonate
with our readers and don’t feel
like an advertisement
• Your logo will be on the story and
will remain there forever
• Thousands of people will be
reading this content
Native Content
8. • The story will pushed out
across our Facebook and
Twitter social media
platforms across ABC
islands
• This offers extended
reach and exposure as the
story gets shared
organically by our readers
and your brand with it!
Native Content
9. Loop ABC Performance – September 2015
60%
40%
Loop App in Curacao –
Users' Network
UTS Digicel Curacao
11. Digital Media Industry Testimonials
Directed
Innovative
Cost Effective
Solutions
“Proactive Communication, Including Using Digital and
Social Media, Is Key to Improved Business Customer
Satisfaction. ”
“Content is unique and engaging and they are top notch
in customer service.”
“Aggressive, innovative, fun campaigns.”
“All of these products are doing a good job of balanced
communication—customer service posts, community
involvement, outage communication, and responses to
questions/complaints.”
“A variety of platforms and incorporate multimedia
content in their publishing. The companies also strive to
think outside the box in terms of the type of content
being developed and shared, and have clear customer
service processes in place.”
12. Some Trend Media Partners
Directed
Innovative
Cost Effective
Solutions
“Proactive Communication, Including Using Digital and Social
Media, Is Key to Improved Business Customer Satisfaction
with Electric Utility Companies. ”
“Content is unique and engaging and they are top notch in
customer service.”
“Aggressive, innovative, fun campaigns.”
“All of these utilities are doing a good job of balanced
communication—customer service posts, community
involvement, outage communication, and responses to
questions/complaints.”
“All utilities mentioned use a variety of platforms and
incorporate multimedia content in their publishing. The
companies also strive to think outside the box in terms of the
type of content being developed and shared, and have clear
customer service processes in place.”
