Weconnect operates an online marketplace connecting brands with social media influencers and content creators. It has a network of over 300,000 influencers across various social media platforms with a combined reach of over 2.9 billion followers. Weconnect provides solutions like virtual newsrooms, sponsored social media posts and videos, and influencer events to help brands create and distribute engaging content. It works with 5 of the top 5 global consumer brands as well as over 1,000 publishers. Weconnect's technology and large influencer network allows it to complete millions of social media sponsorships for its clients.

1. Capabili'es
Overview
connecting brands with social media influencers

2. • Weconnect operatesanonline
marketplace
for influencersand brands
Weusetechnology that powerssocial
sponsorships
for all 5of the top 5global
consumer brands
Supportscontent
programs
for 1,000+
publishersincluding E.W.Scripps,Tribune
and theAssociatedPressaswell astop
brandsand agencies
•
•
Top 5 consumer brands based on the 2014 Consumer Goods Technology
Report.
who
we
are

3. Weconnect brings together brands,
influential content creators,
and
publishers.
what
we
do

4. Our goal isto match the right
brands
with the right
creators
to produce
compelling content
that
engagesaudiencesandis
inherently shareable.
matching
creators

5. scale
• Network of 300,000+
influential content creators
• Bloggers, YouTubers, Instagrammers, Tweeters and Viners
• Celebrities, professional athletes, musicians and publishers
• Vetted journalists from “Big J” backgrounds
Partnerships with talent agencies and closed networks
Aggregate reach of 2.9+
billion
friends and followers
Connections to 10
social media channels
3.3
million social sponsorships completed
•
•
•
The weconnect Network
has more social reach
than the top 10
television networks
combined.

6. Virtual
Newsroom®
Utilizeour network of creators
to produce high quality
content
for useon your owned andoperated sites,within
native advertising or other marketing materials.
Sponsored
Social
Leveragethe power of social mediainfluencers
andmedia
companiesto produce customsponsoredcontent and
distribute
it natively through their social channels.
•
•
•
•
•
•
SponsoredBlog
PostsSponsored
Videos Sponsored
Photos Sponsored
Updates Product
Sampling Influencer
Events
our
solu'ons
•
•
•
•
•
•
FeatureStories
Articles/ Blog
PostsWhite Papers
ExpertInterviews
Infographics
Videos

7. Blog Post
on Dell’s Blog
Halie
Instagram Star
with Large
Following
Pop Tarts
Sponsored Photo
on Halie’s InstagramAccount
RussBanham
Journalist formerly with
The Wall Street Journal
Dell
Creator
Brand
Result
+
+
virtual
newsroom
sponsored
social
=
=

8. who
we
work
with
5
out of the 5
top
consumer goods
brands (by revenue)
use our technology to
create and distribute
content.

9. ethical
leadership
The
Gold
Standard
of
Transparency
Every social sponsorship facilitated directly by
weconnect is required to have disclosure. Our
system programmatically inserts disclosure into
posts in order to bring transparency to the
industry, leading the way in Australia.

10. sponsored
social
analy'cs
Track engagement of each piece of sponsored content in
real time and gain valuable insights about campaign
performance and your top influencers.
creator
matching
Reachthe right creators
based on the individual or
their audience.
content
workflow
Complete management of
content creation and
revisions.
proprietary
technology
Core
KPIs
Include
•
•
•
•
•
Reach
Clicks
Likes/ Shares/ Revines
Comments
CostPerEngagement
Repor'ng
Add-­‐Ons
•
•
•
BrandRecognition
PurchaseIntent
ChangeinSentiment

11. Mulit-­‐Format
Content

12. Creator
Search

13. Creator
Profiles

14. Two-­‐Way
Bidding

15. Content
Approval

16. Campaign
Analy'cs

17. Our network accessincludes performing artists, celebrities, YouTube and Vine Stars, journalists,
multicultural influencers, parents and niche subject matter experts.
Access
Unmatched
Quality,
Influence
and
Scale
Lucie
Hale
Actress
Venture
Beat
Premium Site
Elizabeth
Banks
Movie Star
Mario
Lopez
Television Host andActor
Mark
Cuban
Entrepreneur
CBS
New
York
Television Station
Sarah
Zielinski
Writer (Smithsonian, NPR,Slate)
Modern
Day
Moms
Blog
Usher
Singer
Business
Insider
Premium Site
Eugenio
Derbez
LatinAmerican Movie Star
Amar’e
Stoudermire
NBAPlayer
Floyd
Mayweather
Professional Boxer
Rajiv
Dhall
Vine Star
Hillary
Duff
Actress and Singer

18. Inaddition to our relationship
with individual content
creators,weconnect has
accessto leading influencers
networks, MCNs,and
mediacompaniesworld-wide.
Open
and
Connected
In addition to Official Platform Partners, you have accessto members in networks including
SheSpeaks,Niche, Collective Biasand relationships with talent agencies including CAA,WME,andAPA.

19. Paid
Sponsorshipand
Distribution
our
approach
Earned
Amplification via
social shares
Owned
Original content
creation
Placorm
Agnos'c
WeConnect supports all major social distribution
platforms for both long form and short form
+

20. •
Newsroomcontent for your marketing channels.
Sponsoredcontent distributed by Influencers.
Influencer content on your marketing channels.
•
•
Content,
Distribu'on
or
Both
flexible
content
model
WeConnect
facilitates
the
process,
your
clients
own
the
content.
on
dell’s
own
blog
on
Instagram

21. Aglobal network of professional
creators with “Big J” experience to
produce the highest quality
content for your brand.
200,000+
Newsroom Content Projects Completed
• 12,000+
content creators with experience
working for major news and media outlets
Creators have experience creating content for
5,000+
Publications
Stories created covering 3,800+
Topics
•
•
• Business,Technology, Health, Sports and
virtual
newsroom
content
creators

22. shareable
marke'ng
Content
isthe only form of marketing that
people share,giving the brand earned
benefits outside of the media spend.
Social
channels
can
be
ac'vated
to
extend
the
capabili'es
of
exis'ng
clients
and
access
scalable
amplifica'on
of
Na've
Ad
content

23. distribu'on
Premium
Placements
Weconnect can create high quality
content acceptable for use through
premium publishers and news
outlets.
The weconnectnetwork
supplements many of content
studios offered by large publishers
and media companies.
Social
Amplifica'on
Influencers within the weconnect
network can create high quality,
genuine content that is shareable
across all social channels.
This content can be utilized to
amplify existing NativeAds,
providing more reach and
engagement.

24. ‣ Themost
experiencein the space.
‣ Thelargest, most diverse
network.
‣ Quality,flexibility andscale.
‣ Apartnership
mindset
that is
focusedon your success.
why
weconnect
Chris
Pirillo

25. #thankyou
connecting brands with social media influencers
iinfo@weconnectsocial.com