Pan Am Corporate Presentation


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Pan Am Corporate Presentation

  1. 2. Objective <ul><li>To provide an efficient and simple method of reaching an advertiser's marketing objectives in the Americas. </li></ul>
  2. 3. About Us… <ul><li>We are an independent company whose sole focus is to provide solutions to the media needs of our clients and media partners. </li></ul><ul><li>Pan Am offers a full range of advertising expertise to help clients make the best decisions at all stages of their marketing development process and to maximize the return on their investment. </li></ul><ul><li>Our commitment is to provide our advertisers with insights that help in the development, evaluation, and improvement of their advertising efforts and ultimately, help them build stronger brand recognition and sales. </li></ul><ul><li>Today, we serve the U.S Hispanic, Latin American, and European markets in order to offer our clients an incredible assortment of promotional options from the top media players in both traditional and new media. </li></ul>
  3. 4. Company History <ul><li>Pan American Media Group was founded in January of 2003 by Juan Alduncin as a tool to bridge the increasing gap between corporate budgetary requirements and advertising goals. </li></ul><ul><li>Mr. Alduncin identified the trend in the advertising industry to hire independent contractors to take care of corporate advertising goals and maintain payroll expenses to a minimum. Using this trend, Mr. Alduncin formed Pan American Media to provide media companies and advertisers with a reputable and organized method of meeting their advertising goals while providing them with the best media options available. </li></ul><ul><li>Mr. Alduncin dedicated the next several months to developing the media agreements necessary to be able to offer his clients a viable mix of advertising media to consider in their marketing plans. </li></ul><ul><li>Today, Pan American Media offers its clients an incredible assortment of promotional options from the top media players in both traditional and new media. </li></ul>
  4. 5. About the founder <ul><li>Before forming Pan American Media Group, Juan Alduncin was VP of U.S. Advertising sales at Tutopia , a leading Internet service provider for Latin America. He successfully managed five local offices with 20 sales reps each, was responsible for the implementation of new business, and created beneficial strategic alliances. </li></ul><ul><li>As regional Advertising Sales Director at The Weather Channel Latin America, Mr. Alduncin supervised the advertising department while managing all in-country sales representatives in Latin America. He contributed to the development of the company’s website and was responsible for advertising sales in Miami, New York, Chile, Panama, and Mexico. </li></ul><ul><li>Prior to TWCLA, Alduncin worked as an advertising sales manager at </li></ul><ul><li>Yahoo! en Espanol, where he was instrumental in the development of the company’s Latin American sales department. </li></ul><ul><li>A few years prior, at Editorial Television; Mr. Alducin managed advertising sales for IT products, where he re-launched PC Magazine Latin America as well as managed the IT sales for all their magazines. </li></ul><ul><li>Mr. Alduncin has an MBA and MIBS in Marketing from the University of Miami. </li></ul>
  5. 6. Our Services <ul><li>Pan American Media Group is a media company providing various services: </li></ul><ul><li>Media Consulting : Pan Am helps its clients obtain the best advertising rates possible and build stronger brand recognition. We accomplish this by: </li></ul><ul><ul><li>Researching media effectively and narrowing down the options that best fit your marketing and sales goals. </li></ul></ul><ul><ul><li>Working as an In-House media team so, you benefit from the expertise and skills of trained professionals without expensive overhead. </li></ul></ul><ul><li>Strategic Planning Services . Pan Am works with its clients to find the true perception of there products, their actual target audience/buyers, and the best method to reach them. </li></ul><ul><li>Media buying Services : Pan Am provides media planning and buying negotiations to aid clients reach their sales and advertising goals. </li></ul><ul><li>Ad sales Services : Pan Am can become the US sales representative or establish an out-sourced advertising sales department for media clients. </li></ul>
  6. 7. Media Consulting Services <ul><li>A media consultant is a term used to describe a marketing agent hired by a business in order to obtain positive press coverage. Media consultants create ad campaigns designed to plant a desired image, perception, or need in the minds of their target audience. </li></ul><ul><li>Pan American Media Group works with clients to create solutions in such areas as: </li></ul><ul><ul><li>Strategic Planning : Pan Am works with its clients to find the true perception of there products, their actual target audience/buyers, and the best method to reach them. </li></ul></ul><ul><ul><li>Media Planning and Buying : Pan Am provides media planning and buying services to aid clients in reaching their sales and advertising objectives. </li></ul></ul><ul><li>Our job begins with an understanding of all the objectives and goals of the project. With this knowledge in hand, Pan Am works with its client to formulate a detailed and strategic marketing plan and advertising campaign specifically designed for your project. </li></ul><ul><li>Pan Am collaborates with management to develop the communications plan for the project, investigates business and operational issues that are specific to the venture under review, and helps to oversee the plan during the development and implementation period. </li></ul><ul><li>In summary, Pan Am aids its clients with the creation of a communications strategy that will perform best with the allocated budget and ensures attainment of the specific goals of the project at the minimum cost. </li></ul>
  7. 8. Testimonials <ul><li>PanAm is committed to obtaining the greatest return on investment for our clients. Here is what some of them have to say about us: </li></ul><ul><li>“ We, (AOL Latin America) hired PanAm two years ago to aid us with our advertising sales goals in the U.S. PanAm attracted several advertisers to our company, including big names like, IBM and US Army. In just two months, PanAm was directly responsible for increasing our U.S. based sales to multi-national companies. Because of PanAm’s strong efforts, AOL Latin America signed large regional deals with companies such as and Fortune International Realty. PanAm possesses a unique ability to balance short-term gains with the longer-term payouts of many larger transactions. Definitely, PanAm went the extra mile to develop and expand AOL Latin America’s Advertising sales goals and we value it as a tremendous asset to any organization. “ </li></ul><ul><li>Eduardo Hauser, Former Executive VP of AOL Latin America </li></ul><ul><li>&quot; In February 2004 PanAm became our US-based publisher for Newsweek en Español, Motortrend en Español, and Mercedes Benz Magazine Mx. With great success and professionalism, PanAm has been able to sell and promote our publications in the US market to advertising agencies and direct clients in the real estate, luxury goods, and travel industries. I would strongly recommend PanAm to any publisher looking for a US or territory sales representative. &quot; </li></ul><ul><li>Jose Luis Mazza, President of Grupo Editorial Via Satellite </li></ul><ul><li>&quot;PanAm was hired by Tutopia two years ago, to develop a sales and business development team in 9 countries throughout Latin America. Within two months, PanAm exponentially increased our U.S. based sales to multi-national companies. Thanks to PanAm’s hard work and dedication, Tutopia signed large Latin American regional deals with both American Express and Hewlett Packard.” </li></ul><ul><li>Joel Eidelstein, Former CEO of and IFX Networks </li></ul>
  8. 9. Our Clients
  9. 10. Travel Magazine Partnerships <ul><li>STATUS is a bi-monthly lifestyle publication which is distributed to high wealth consumers, passenger lounges of private airport as well as an in-flight magazine in Mex-Jet and Aeromexico's first class flights. </li></ul><ul><li>IN is official in-flight monthly publication on all of LAN ’s daily flights within North and South America as well as on its flights to Europe. </li></ul><ul><li>PASAJERO is AEROPOSTAL ’s official in-flight bimonthly publication. </li></ul><ul><li>Viajes is a Seasonal Travel Magazine inserted into Mexico’s main General Interest Newspaper (EL Reforma) and Financial Newspaper (EL Financiero). Created to provide its reader with the aid needed to find the best travel options destinations, and promotional offers as well as all the necessary information to get the most out of their trip. </li></ul><ul><li>Boletin Turistico is a Weekly travel catalog focused on providing the most up to date information on travel packages and promotions for national and international destinations. It is distributed to 4,168 travel agencies throughout Mexico . It has a distribution of 8,500 weekly copies. It is the most effective method to promote and sell travel packages in Mexico. </li></ul><ul><li>Swishy is the first Mexican travel magazine for women. Readers will find an array of chic destinations around the globe and tips for finding the best local shops, the latest restaurants, the trendy bars and night clubs as well as health, fashion, and beauty advice. </li></ul><ul><li>Advertising in the travel sections of several Mexico newspapers including Reforma (Mexico City), El Financiero (National), El Norte (Monterrey), El Mural (Guadalajara), and AM (Leon and Queretaro). </li></ul><ul><li>The European magazine is one of the most prestigious magazines in the European market with more that half a million of monthly readership. With exclusive distribution trough out the luxury hotels like Ritz Carlton, Le Meridien, Westin and the most important events in Europe like Artbasel, London World travel Market, Marbella meeting point (real estate), ITB Berlin, etc. </li></ul><ul><li>A Place in the Sun magazine is a monthly publication with a distribution of 40,000 newsstand copies. It is ranked as the UK news trade’s number one title in the travel and property sector. From Florida to California and from Canada to the Caribbean, it offers an irresistible mix of homes, celebrity, travel and property </li></ul><ul><li>Commercial Relationships with : Diez(Mexicana), Avianca Inflight, Explore (Copa Airlines Inflight), Scala (Aeromexico), AEROFLOT Russia, Air Lingus, EnRoute (Air Canada), Royal Wing (Royal Jordania Airways), Golf Cote D'azur, Suite (Posado Hotels) </li></ul>
  10. 11. Latam Luxury Magazine Partnerships <ul><li>Hola Magazine is a weekly publication with 200,000 Copies. For more than 40 years, HOLA has provided its readers with verifiable/credible interviews and coverage of the lives of celebrities, the jet set, and nobility from around the world. Today, Hola has more than 7.5 million weekly readers in Europe and the Americas. </li></ul><ul><li>Expressions (American Express Magazine Mexico) is a monthly controlled circulation publication; distributed by AMEX Platinum and Centurion (Black) cardholders in Mexico. It provides in depth coverage of luxury products and lifestyle trends for Mexico’s most upscale, wealthy American Express Card members. </li></ul><ul><li>Tendencias, is a bi-monthly magazine for the Gold Card holders of American Express Mexico. It is distributed free of charge to Mexican Gold Card members with high spending levels. It is also distributed at Centurion Clubs in Mexico’s most important Airports </li></ul><ul><li>Contraseña (American Express Magazine Argentina) is a monthly controlled circulation publication; distributed by AMEX Argentina to its cardholder. It provides in depth coverage of luxury products and lifestyle trends for the upscale, wealthy Argentine American Express Card member. </li></ul><ul><li>Newsweek En Español is a bi-weekly publication; available in the US and LATAM, which provides in depth coverage of current world news events and topics of interest. </li></ul><ul><li>Fashion TV is a pan-regional, Fashion/Life Style, monthly magazine which brings the latest fashion trends and lifestyles to thousands for readers who want the best for every aspect of their lives </li></ul><ul><li>Ocean Drive Venezuela is a monthly publication that brings a unique positioning within Venezuela population informing its readers about fashion, lifestyle, celebrities and social life ala South Beach style. </li></ul><ul><li>STATUS is a bi-monthly high end lifestyle magazine which presents the latest trends as well as information that allows its readers to know how to enjoy the benefits they have earned from reaching their present status. Its 12,500 copy certified circulation is primarily distributed to a structured Database of high wealth consumers, passenger lounges of Private Airports as well as an in-flight magazine in Mex-Jet and Aeromexico's first class flights </li></ul><ul><li>El is a pan-regional, Cooking/Life Style, monthly magazine for those who love the good life, a magazine that offers a delicate combination of: exquisite recipes, incomparable beverages, exotic places, interesting stories and all the best things of life. </li></ul>EXPRESSIONS
  11. 12. Latam Luxury Magazine Partnerships <ul><li>Playboy is a Men’s/Life Style, monthly magazine which is One of the 5 most recognized brand in the world. The Mexican and South American versions keep the spirit of the American magazine with local actresses and models, the best articles, interviews, and lifestyle articles. </li></ul><ul><li>CINEPOLIS VIP is a monthly magazine theaters goers of the upscale, VIP movie theaters of Mexico’s largest movie theater chain. It covers current affairs and general interest topics of interest to the theater audiences of the VIP lounges. It is distributed free of charge to theater audiences of the VIP lounges. </li></ul><ul><li>W4 is a monthly controlled circulation publication. It provides in depth coverage about watches, wealth, wine, and women models for the upscale, wealthy Panamanians. </li></ul><ul><li>DaimlerChrysler Argentina Magazine is a controlled circulation (7,000 copies) distributed by Daimler Chrysler Argentina to it’s car owners data base focused exclusively on informing and entertaining an avant-garde audience composed of Upper Class men and women who are interested in following the ultimate tendencies and with the highest standards. </li></ul><ul><li>Vida & Estilo Internacional is a monthly Spanish-language which exposes its clientele to the world of success and first class lifestyle by being the most contemporary magazine with the largest circulation in the Central American region (64.000 Copies). Vida y Exito distinguishes itself through its in-depth articles; investigations; exclusive reports; its global focus on business, strong politics, detailed economic analysis, the visual and performing arts, modern technology, sports and education. </li></ul><ul><li>STAR is a controlled circulation (20,000 copies) focused exclusively on informing and entertaining Stering Jewelers (Colombia’s Largest Jewelry Store Chain) credit card holders. STAR is a life style magazine which presents the latest trends and information regarding homes, automobiles, yachts, jewelry, watches, fashion, travel, events, etc. All the information that allows its readers to know how to enjoy the benefits they have earned from reaching their present social and economic status. </li></ul><ul><li>Other Magazine offering include : Playboy,TV y Mas, MiGuia, Exa, Complot, Mundo Ejecutivo, Harvard Business Review, Gatopardo, Architectural Digest, Polo Today </li></ul>
  12. 13. US Magazine Partnerships <ul><li>Hola Magazine is a weekly publication with 92,000 USH and 237,000 Latam Copies. HOLA provided its readers with interviews and coverage of the lives of celebrities, the jet set, and nobility from around the world. </li></ul><ul><li>Newsweek En Español is a bi-weekly publication which provides in depth coverage of current world news events. </li></ul><ul><li>IMPULSO is a quarterly USH publication that brings a unique positioning within a growing population segment: the affluent, Spanish-dominant Hispanic male. </li></ul><ul><li>The Hispanic Yearbook is the premier national reference guide for and about Hispanics and Latinos in the United States and Puerto Rico. The Yearbook is a unique resource in the areas of employment, business, education, and health, as well as a powerful tool for organizations seeking to reach the rapidly growing U.S. Hispanic market. Circulation audited by VERIFIED Audit Circulation. </li></ul><ul><li>Transportista is a national, monthly, Spanish-language trucking magazine serving the information needs of the Hispanic-American trucker. It has a BPA audited distribution of 50,000 monthly copies. </li></ul><ul><li>Commercial Relationships with : Wave, Editorial Televisa, CondeNast Americas, and KnightRidder. </li></ul>
  13. 14. Interactive Media Partnerships <ul><li>MSN Latino: The Spanish version of and for the US Hispanic market. </li></ul><ul><li> is a bicultural, Latino online social community committed to providing fun, competitive, interactive, and easy to use social tools and rich multimedia content to embrace Latinos and empower them to connect on-line and share their interests, ideas, and activities.. </li></ul><ul><li> is the third most visited entertainment portal US Hispanics and delivers breaking news from the world of music and entertainment before anyone else. Owned by SBS Communications, the site is a portal to all of the SBS Hispanic radio stations in the US. </li></ul><ul><li> is the home of all of Televisa’s content and talent. Televisa is the world’s largest Hispanic media group. It produces many of the Soap Operas seen on Univision as well as the owner Editorial Televisa (10 segmented Magazine titles in the Hispanic market which include ESPN, Cosmopolitan, Buenhogar, National Geographic, Poder, PC Mag, and Mens Health). </li></ul><ul><li>StarMedia is a subsidiary of Orange, part of the France Telecom Group one of the biggest Internet and Telecommunication providers in the world; Orange Spanish Sites (including starMedia) are visited by more than 32 million unique users and have more than 711 million views per month, positioning Orange as a leader in the Hispanic Market. Orange currently owns more than twenty specialized vertical portals; each one of them offers high quality content in Spanish. </li></ul>
  14. 15. Interactive Media Partnerships <ul><li> is a new online Web video site offering commercial-supported steaming video of TV shows and movies and culturally relevant content for US Hispanics. It offers its audience soap operas, TV series, movies, documentaries, shorts and other Premium Spanish-language content, via Internet, free, anytime, anywhere. </li></ul><ul><li>Real Networks: International Portal in various languages. The #2 installed application world-wide (Real Player) and one of the most important multimedia sites for games, music, and video on line. </li></ul><ul><li> : #1 Education site in Spanish on the web with over 1 million daily visitors researching more than 100,000 pages of original content about research papers from high school and university academics Among Top 20 sites on the Internet in Spanish. </li></ul><ul><li> : The online presence for Hola Magazine. The site provides its readers with interviews and coverage of the lives of celebrities, the jet set, and nobility from around the world. </li></ul><ul><li> produces the latest, most readable Internet-ready health content written to inform healthcare professionals and their patients of the most important developments in medicine and health. Thousands of media companies, hospitals, managed care organizations, publishers, non-profits, and government agencies license HealthDay's content for use on Web sites, newsletters, Intranets, E-mail and more. </li></ul><ul><li>Other Sites we represent are:,, </li></ul><ul><li>, Alcance Media, and </li></ul>
  15. 16. TV and Radio Partnerships <ul><li>SBS owns and operates 20 radios stations in the USH markets of NYC, LA, Miami, Chicago, SF, and PR. It airs programs in the Tropical, Mexican, Spanish Adult Contemporary and Urban formats. </li></ul><ul><li>MegaTV is owned by SBS. It serves the South Florida, NYC, and Chicago markets along with the national markets through its DirectTV carriage. </li></ul><ul><li>Splash News : the leading supplier of entertainment news for cross-platform media. Splash offers everything form raw up to the minute unedited celbrity pictures and video to pre-packaged short form clips plus the latest breaking news stories. </li></ul><ul><li>Todobebe TV is a nationally syndicated program on Telemundo USA, Televisa Mexico, Caracol TV Venezuela, and various other networks in Latin America. It is your instruction manual about pregnancy and babies. TodoBebé TV brings you renowned specialists and most complete information. </li></ul><ul><li>THE BITE , the world's first high definition saltwater fishing series is fast paced energetic television programming that appeals to professional and amateur fisherman, sportsman, and outdoor enthusiasts, as well as the general public. Its programming reachs 22 Million Households through The Water Channel (Dish Network and DirecTV), Sun Sports Network, Fox Sport Network, and Atlantic Broadband </li></ul><ul><li>Impacto: A valuable resource providing US Spanish-language broadcasters (20) with high impact, in-depth news stories in a low cost, easy to customize format. </li></ul><ul><li>TyC Sports arises from the association of two big Argentine groups: &quot;Grupo Clarin&quot;, the most important multimedia of the country along with &quot;Torneos y Competencias&quot;, the country’s main TV producer of sporting events. In the Argentine market, the signal has had ten years of continuos rating leadership in its 24-hour signal. It is about to celebrate its second year in the USA in the DirecTV Para Todos package which targets the Hispanic market. </li></ul><ul><li>Commercial Relationships with : Telemundo, Televisa, Discovery Networks Latin America, Sony Television, E!, The History Channel, A&E Mundo, and Fox Networks Latin America </li></ul>
  16. 17. Give Us a Chance…. You will be pleasantly surprised with the results <ul><li>For more information, please contact : Juan Alduncin, (786) 302-1195 </li></ul>