2. McDonald’s- Café con Leche
Social Theater Steps
1. Visit the Site
2. Share the Site on Facebook
Campaign Highlights
100% of Visit the Site Goal
Delivered
3% Share Rate
4% CTR on the Custom Skin
3. McDonald’s – Filet-o-Fish
Social Theater Steps
1. Click the McDonald’s Banner to
Play Rich Media/Flash Game
Campaign Highlights
122% Delivery for Guaranteed
Game Plays/ Engagements
10% CTR to Client Site
4. Unilever – Clorox
Social Theater Steps
• Completed Video Views
• Like the Fan Page
Campaign Highlights
• 100% of Video View Goal Delivered
• 100% Like Goal Delivered
• 46% Like and Share Rate
• 13% CTR on the Custom Skin
Copyright 2013 4
5. Clorox SIZZLE
Social Theater Steps
• Completed Video View
• Like the Video
Campaign Highlights
• 100% of Completed Video View Goal Delivered
• 100% of Like Goal Delivered
• 37% Like the Video Engagement Rate
• 8% CTR to on the Custom Skin
6. Goya- Adobo Coupon Campaign
Social Theater Steps
1. Print the Coupon/Recipe
Campaign Highlights
100% Coupon Download Goal
Delivered
45% Completion Rate
33% CTR on the Custom Skin
8. Florida Lottery- US Hispanic
Social Theater Steps
1. Visit the Florida Lottery Site
Campaign Highlights
100% Site Visit Site Goal Delivered
75% Click Through Rate
9. Florida Lottery- US Hispanic Holiday Campaign
Social Theater Steps
1. Watch the Video
2. Visit the Site
Campaign Highlights
100% Visit the Site Goal Delivered
91% Click Through Rate
40,756 Completed Video Views as
Added Value
10. 10
ESPN Eurocopa Semi Finals
Social Theater Steps
1. Visit the Site
2. Share the Site
Campaign Highlights
100% Visit the Site Goal Delivered
7% Share the Site Rate
6% CTR on the Custom Skin
Earned Media Projections
15,300 Clicked on the Skin
Estimated Social Reach of the ESPN
in Mexico, Argentina, Colombia,
Chile, and Peru Site via Sharing on
Facebook: 1,510,060 Impressions
11. The Discovery Channel, Mexico
Social Theater Steps
1. Visit the Site
2. Share the Site
Campaign Highlights
100% Visit the Site Goal Delivered
6% Share the Site Rate
5% CTR on the Custom Skin
Earned Media Projections
14,219 Clicked on the Skin
Estimated Social Reach of the
Discovery Mexico Site via Sharing on
Facebook: 928,060 Impressions
12. The Discovery Channel, Mexico
Social Theater Steps
1. Watch the Video
2. Visit the Site
Campaign Highlights
100% Video View Goal Delivered
40% Visit the Site Rate
8% CTR on the Custom Skin
13. A&E– Storage Wars
Social Theater Steps
1. Completed Video View
2. Facebook Fan Page Like or Share the
Video
Campaign Highlights
Campaign ran in 3 Markets: Mexico,
Argentina, and Colombia
100% Completed Video View
Goal Delivered
20% Like Rate
120% Facebook Fan Page Likes Goal
Delivered
14. A&E– Storage Wars 2
Social Theater Steps
1. Completed Video View
2. Facebook Fan Page Like or Share the
Video
Campaign Highlights
Campaign ran in 4 Markets: Mexico,
Argentina, Brazil, and Colombia
103% Facebook Fan Page Likes Goal
Delivered
17% Like Rate
15. Universal – Despicable Me 2
Social Theater Steps
• Completed Video View
• Facebook Video Share/Fan Page Like
Campaign Highlights
• 100% of Completed Video View Goal Delivered
• 26% Like and Share Engagement Rate
• 2% Custom Skin Engagement Rate
16. Universal - Oblivion
Social Theater Steps
• Watch the Video on
Cell phone
Campaign Highlights
• 100% of Video View
Goal Delivered
17. Consolidated Credit Counseling Services
Social Theater Steps
1. Completed Video View
2. Facebook Fan Page Like or Video Share
Campaign Highlights
100% Completed Video View
Goal Delivered
5% Like or Share Rate
8% CTR on the Custom Skin
Earned Media Highlights
1,082 Completed Video Views as Added Value
Social Reach via Members who Liked or Shared
Consolidated Credit: 264,600
3,429 Clicks on the Skin
18. MilkPEP – Proyecto Desayuno
Social Theater Steps
1. Watch the Got Milk? Video
2. Like Got Milk? or Share the
Video on Facebook
Campaign Highlights
145% Delivery for Guaranteed
Completed Video Views
103% Delivery for Like and
Share
72% Engagement Rate for Likes
4% CTR on Skin to Client Site
19. Milk PEP Campaign Summary- Arranca con Energia
Social Theater Steps
1. Watch the Got Milk? Video
2. Like Got Milk? On Facebook
Campaign Highlights
100% of Clicks to Client Site
Goal Delivered.
100% Delivery for Like and
Share
9% Like Engagement Rate
52% CTR on Skin to Client Site
20. MilkPEP – Breakfast Week
Social Theater Steps
• Completed Video Views
• Visit the Site
• Share the Video or Like the Fan Page
Campaign Highlights
• 100% of Video View Goal Delivered
• 100% Visit the Site Goal Delivered
• 88% Visit the Site Rate
• 2% Like and Share Rate
• 11% CTR on the Custom Skin
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21. Vivo: Father’s day application
Campaign: “Seu pai mais smart”
Objective: Drive 30k users to
application’s landing page
Results
• 43.187 Full Views
• 32.964 site visits
• CTR 8,38%
22. Di Santini - Shoe Store - 40+ stores in Brazil
Social Theater Steps
1. Facebook Fan Page
2. Like Completed Video View
Campaign Highlights
120% of Completed Video
View
32% Like Engagement Rate
(70% growth)
CTR 2.97% to Client Site
Copyright 2011 Confidential 17
29. Arno – Turbo Silêncio
Copyright 2011 Confidential
Case: “Adiós Mosquitos”
Campaign ran exclusively on
facebook. The objective was to
gain likes for their fan page and
get users to run an application.
The goal was to reach 4,000
likes in 2 days.
Campaign Highlights
19,399 views
4,222 liked the fan page
22% engagement rate
31. Modelo Especial
Social Theater Steps
1. Completed Video View
2. Facebook Video Share +
Facebook Fan Page Like
Campaign Highlights
100% of Completed Video View
Goal Delivered
7% Like Rate
6% Video Share Rate
Over 5% CTR to Client Site
32. Sara Lee Deli
Social Theater Steps
1. Completed Video View
2. Facebook Video Share +
Facebook Fan Page Like
Campaign Highlights
100% of Completed Video View
Goal Delivered
Over 23% Share + Like Rate
Over 4% CTR to Client Site
33. Capital One– Mascot Challenge
Social Theater Steps
1. Completed Video View
2. Click to Capital One Voting Site
3. Facebook Video Share
Campaign Highlights
100% of Completed Video View
Goal Delivered
86% CTR to Voting Site
32% Video Share Rate
5% CTR on Custom Skin
34. Social Theater Steps
1. Guaranteed Application Installs
Campaign Highlights
100% of Application Install
Goal Delivered
Within first 24 hours, there were
200 app installs. Of those 200
people, they invited 300 friends
to play and made 1,000 sports
picks!
SportsPicker
35. Clinique – 3 Step
Social Theater Steps
1. Facebook Fan Page Like
2. Facebook Application Install
Campaign Highlights
Over 40% Like Engagement Rate
Over 70% App Install Engagement
36. Sony Ericsson – XPlay
Social Theater Steps
1. Facebook Fan Page Like
2. Completed Video View
3. Facebook Video Share
Campaign Highlights
100% of Completed Video View
Goal Delivered
11% Video Share Rate
11% Like Engagement Rate
17% CTR to Client Site
37. Sony Ericsson – XPERIA PLAY
Social Theater Steps
1. Completed Video View
2. Facebook Video Share +
Facebook Like Promotion
Campaign Highlights
100% of Completed Video View
Goal Delivered
25% Video Share + Like
Engagement Rate
10% CTR to Client Site
38. NBC – The Voice
Social Theater Steps
1. Completed Video View
2. Facebook Fan Page Like
Campaign Highlights
100% Video View Goal Delivered
19% Like Rate
Over 3% CTR on Custom Skin
39. Social Theater Steps
1. Completed Video View
2. Facebook Fan Page Like
Campaign Highlights
100% Video View Goal Delivered
30% Like Rate
Over 4% CTR on Custom Skin
NBC – SMASH
40. NBC – Whitney
Social Theater Steps
1. Completed Video View
2. Facebook Fan Page Like
Campaign Highlights
100% of Completed Video View
Goal Delivered
21% Like Rate
Over a 6% CTR to Client Site
41. NBC – The Playboy Club
Social Theater Steps
1. Completed Video View
2. Facebook Fan Page Like
Campaign Highlights
100% of Completed Video
View Goal Delivered
37% Like Rate
42. Fox Searchlight – The Art of Getting By
Social Theater Steps
1. Completed Video View
2. Facebook Fan Page Like
3. Facebook Video Share
Campaign Highlights
100% of Completed Video View
Goal Delivered
25% Like Rate
6% Video Share Rate
5% CTR to Client Site
43. CBS Films – Woman in Black
Social Theater Steps
1. Completed Video View
2. Facebook Fan Page Like
Campaign Highlights
100% Video View Goal Delivered
8% Like Rate
Over a 2% CTR to Client Site
44. Warner Home Video – Green Lantern
Social Theater Steps
1. Completed Video View
2. Facebook Video Share
3. Quiz Completions
4. Facebook Quiz Share
Campaign Highlights
100% of Completed Video View
Goal Delivered
9% Video Share Rate
9% Quiz Share Rate
5% CTR to Client Site
45. Anchor Bay Films – Daydream Nation
Social Theater Steps
1. Completed Video View
2. Facebook Fan Page Like
3. Facebook Video Share
Campaign Highlights
100% of Completed Video View
Goal Delivered
14% Like Rate
5% Video Share Rate
9% CTR to Client Site
46. ABC Family – Secret Life of the American Teenager
Social Theater Steps
1. Completed Video View
2. Quiz Completions
Campaign Highlights
100% of Completed Video View
& Quiz Goal Delivered
5% CTR to Client Site
47. ABC Family – Switched at Birth
Social Theater Steps
1. Completed Video View
2. Quiz Completions
3. Facebook Quiz Share
Campaign Highlights
100% Quiz Completion Rate
Over a 6% CTR to Client Site
48. ABC- Winter Wipeout
Social Theater Steps
1. Completed Video Video
2. Facebook Fan Page Like
3. Facebook Video Share
Campaign Highlights
100% of Completed Video View
Goal Delivered
21% Like Rate
10% Video Share Rate
Over a 5% CTR to Client Site
49. Paramount – Paranormal Activity 2
Social Theater Steps
1. Completed Video View
2. Facebook Fan Page Like
3. Quiz Completions
4. Facebook Quiz Share
Campaign Highlights
100% of Completed Video View
& Quiz Goal Delivered
8% Like Rate
5% Quiz Share Rate
5% CTR to Client Site
50. Sony Pictures – Anonymous
Social Theater Steps
1. Completed Video View
2. Quiz Completions
3. Video Share + Facebook Fan
Page Like
Campaign Highlights
100% of Completed Video View
& Quiz Goal Delivered
9% Video Share and Like Rate
2% CTR on Custom Skin
51. Sony Pictures– Zookeeper
Social Theater Steps
1. Completed Video View
2. Video Share + Facebook Fan Page Like
Campaign Highlights
100% of Completed Video View
Goal Delivered
23% Video Share + Like Rate
52. Sony Pictures– Zookeeper
Social Theater Steps
1. Completed Video View
2. Game Play
Campaign Highlights
100% of Completed Video View
Goal Delivered
86% Game Play Engagement Rate
Over 8% CTR to Client Site
53. Fantasy Britney Spears/Elizabeth Arden
Social Theater Steps
1. Completed Video View
2. Facebook Video Share
Campaign Highlights
100% of Completed Video View
Goal Delivered
Over 19% Share Rate
Over 6% CTR to Client Site
54. Lionsgate – Abduction
Social Theater Steps
1. Completed Video View
2. Video Share + Facebook Fan Page Like
Campaign Highlights
Completed Video View
Goal Delivered with 9% Overdelivery
16% Share + Like Rate
Over a 5% CTR to Client Site
55. Clinique – Turnaround Overnight Radiance
Social Theater Steps
1. Facebook Application Install
2. Facebook Fan Page Like
Campaign Highlights
Over 40% App Install
Engagement Rate
Over 60% Like Engagement
Over 15% CTR on Clinique
Custom Skin
56. Blue Cross Blue Shield - GoalGetter
Social Theater Steps
1. Guaranteed Clicks to Client Site
Campaign Highlights
100% of Clicks to Client Site
Goal Delivered
90% Engagement Click Through Rate
57. 57
THANK YOU!
Social Theater is committed to making every campaign a success for our
partners, by offering the most cutting-edge adverting experiences
with the most engaging placements.
Social Theater guarantees deep engagement for all of our advertisers.
Contact: Juan Alduncin
Email: juan@socialtheater.com
Phone: 786-302-1195
Copyright 2012
