PR Newswire is a global provider of news distribution and earned media software and services. For over 65 years, it has provided an invaluable distribution network for communicators to share their stories and reach audiences. PR Newswire leverages extensive media relationships and technology to help clients effectively communicate their messages and engage target audiences through press releases, multimedia content, and analytics and insights reporting.

1. Distribution ∙ Content Creation ∙ Influencer Database ∙ Monitoring & Insights
We Tell Your Story
to the World

2. 1 | We Tell Your Story to the World
Communications Expert
Since 1954
PR Newswire, a Cision Ltd. company, is a leading
global provider of news distribution and earned
media software and services.
For 65 years, PR Newswire has been an
invaluable resource for communicators. From
journalists looking for trustworthy story leads
to PR professionals needing media coverage,
PR Newswire has earned the reputation as the
industry’s most reliable distribution network.
Powered by cultivated media relationships,
exclusive partnerships and modern technology,
PR Newswire will help you reach and engage your
target audiences on the channels they trust.
80%
By leveraging PR Newswire’s
extensive and credible media
network, our story was published
verbatim in hundreds of media
outlets across Asia. PR Newswire
was able to bring our company
great benefits on a global scale!
——Amanda Tung,
Marketing Manager,
ANX International
63%
44%
of consumers
trust earned media
over paid & owned
of journalists
agree press releases are the
#1 most valuable content
of journalists
believe press releases are the
#1 most trusted brand source
The Global Leader in Corporate News Distribution
Source: 2018 State of the Media Report
Source: Nielsen Trust In Advertising Report

3. Distribution | 2
Communicate Like Never Before
Achieve your communications goals with our end-to-end solutions - craft and distribute
your story through our unparalleled news distribution network, and measure the
impact of your earned media efforts.
Share your story and reach
new audiences with the
industry's largest content
distribution network
Monitor and analyze media
mentions, Share of Voice about
your brand, competitors, and
related industries. Customizable
reports for stakeholders to
provide valuable insights
Target and build
relationships with the
media influencers who
will propel your story to
key audiences
A one-stop content solution
including press release
writing, planning and
multimedia production
Earned
Media
Distrib
ution
Monito
ring &
Insig
hts Influ
encer
Dat
abase
Co
ntent
Cre
ation

4. 3 | We Tell Your Story to the World
World’s Most Comprehensive Media Network
NORTH AMERICA
• Covers 16K+ media outlets and
160K+ journalists & influencers
• Major web portals, regional news
portals and financial websites,
such as Yahoo! News, Google
News, Apple News, FT.com
and Associated Press use the
service of Canada Newswire (a PR
Newswire subsidiary). The Service
covers all 27 core cities in the
continent
MIDDLE EAST & AFRICA
• Covers 5K+ media outlets
• Distribute through PR Newswire’s
proprietary network and respective
local national news agencies including
Emirates News Wire, Newstime Africa,
StarAfrica, and The Christian Times
LATIN AMERICA
• Covers 15K+ media outlets and
43K+ journalists & influencers
• Distribute through PR Newswire’s
proprietary network and respective local
national news agencies including Notimex
in Mexico, Agencia Estado in Brazil, and
DYN in Argentina
The Most Reputable Distribution Network
Google News
Top ranking
22.8 million
Organic Search Traffic
per month
p r n e w s w i r e . c o m

5. Distribution | 4
Global Network Snapshot
Largest Media &
Influencer Database
170+ countries
40+ languages, complimentary
translations to local languages
(except Chinese)
200+
satellite media tours per year
300K+
media outlets
11K+
media partner sites & database
1,700K+
media contacts
6,500
media inquiries per month
1.6M media influencers
1B+ social influencers
Effective outreach &
engagement
ASIA PACIFIC
• Covers 35K+ media outlets and 100K+ journalists
& influencers
• 9 Languages
• In addition to PR Newswire’s proprietary distribution
network, we have exclusive partnerships with national
news agencies such as Kyodo News in Japan, Yonhap
News Agency in Korea, and Australian Associated Press
EUROPE
• Covers 10K+ media outlets and
7K+ journalists & influencers
• 40+ Countries in Europe, 11
Languages
• Distribute through PR
Newswire’s proprietary network
and respective local national
news agencies including
Press Association in the UK,
News Aktuell in Germany,
and Algemeen Nederlands
Persbureau in the Netherlands
8 million
unique visitors
per year
160 million
media reach and
50 million views
per year
p r n a s i a . c o m

6. 5 | We Tell Your Story to the World
The Most Reputable Distribution Network
Get Your Story Delivered through Multiple Channels
Maximize your reach and visibility by sharing your content through the industry’s
leading global content distribution network.
News Agencies
• Partnership with news
agencies around the world
Traditional & Trade Media
• 300K+ media points
• 39K+ vetted and targeted
newsrooms
Online Coverage
• Nearly 10,000+ websites,
portals & databases
• Search optimized
Mobile & Social Media
• 3.2+ million mobile
subscribers & social followers
in APAC
Our firm has used PR Newswire
for our clients since 1989. We
chose PR Newswire first and
foremost for its broadest reach to
journalists. Journalists have told us
that they prefer PRN, which made
our decision easy to use PRN for all
these years.
——Gregory Tiberend,
President & CEO,
Tiberend Strategic Advisors,
Inc.

7. Distribution | 6
Measure the Impact of Your Communications Efforts
Our complimentary distribution reports allow you to measure the impact of your
company’s communications efforts. The reports show where the releases were posted
online, how much traffic they have generated, the
types of audiences consuming your content, and how
these audiences are engaging with your content.
• Instant access to media pickups,
audience profile, source of traffic,
engagement details, etc.
• Comprehensive online report showing
real-time results
• Reports delivered to your inbox, with a
shareable link to the online report
Overview
Pickup
Audience
Traffic
Engagement

8. 7 | We Tell Your Story to the World
The Most Reputable Distribution Network
Outdoor Advertisement Placement
Direct TV Inflight Video Airport Video Display
Global Outdoor Distribution
Outdoor video and image display in
major cities around the world, including
New York, Tokyo, London, and Paris. The
distribution channels also include DirecTV
broadcast channels, airport terminal
screens, and displays inside major retailers.
Times Square, New York
CNN, Fox News, CNBC,
Discovery Channel, etc
Double-decker Bus, London Eiffel Tower, Paris Gangnam, Seoul
The Shard, London
Virgin America, Air China,
Air France, Qatar, etc
Shibuya, Tokyo
Covers 51 mainstream
airports in the US

9. Distribution | 8
Investors Communications Services
With a wide range of professional financial media networks, we can satisfy your
company’s disclosure and compliance requirements, engage your shareholders and
increase visibility to investors by using our content distribution network to release your
earnings, financial, and material information.
• Increase and enhance investor awareness
• Improve corporate brand and reputation
• Enhance investor confidence and recognition of the company’s efforts to maximize
value for the shareholder
Delivering timely financial news to mainland China, Hong Kong, London, and US stock
markets, PR Newswire enables shareholders and potential investors to make informed
investment decisions.
• Recognized by major stock exchanges including the New York Stock Exchange,
NASDAQ, London Stock Exchange, Toronto Stock Exchange, and Shenzhen
Stock Exchange
• Partner of leading financial applications and databases including Bloomberg,
Dow Jones, Bigdough, Factiva, Xueqiu.com, JRJ.com, and Hithink RoyalFlush
Information Network
• Source for leading international financial media organizations
IR Room
Conference Call & Webcasting
Earnings Release

10. 9 | We Tell Your Story to the World
The Most Reputable Distribution Network
Create an Interactive Multimedia News Release
Engage your target audience and encourage interaction with a Multimedia News
Release - a branded landing page with online syndication, media distribution, and
guaranteed page views. PR Newswire provides a full range of multimedia production
and distribution services including video news planning, filming, editing, and
customized multimedia page production.
• Reach your target audience with online syndication and traditional media distribution
• Engage audiences with rich visual content that drives action. Increase views by 1.4X
with images and 2.8X with videos1
• Encourage and enable interactions with your audience by utilizing call to action
buttons
• Measure your campaign’s success with our complimentary online report
1
PR Newswire 2015 Analysis
It was the first time the head office in
South Korea sent out a multimedia news
release. It was a good try as we could engage
our target audiences with visuals including
videos, as well as localise the release in
multiple languages to boost engagement
and media pickups. We would like to thank
PR Newswire Korea for making our first
multimedia news release a success.
——Heeijeong Choi,
LG Group International

11. Content Creation | 10
Engage Audience with Appealing Content
Your One-Stop Solution for
all your Content Needs
A one-stop solution for all your content
needs: content writing, editorial calendars,
video production and multimedia creation.
Multimedia Creation
To effectively convey your story to target audiences, we transform key messages into
visually appealing formats, such as Executive Interviews, Event Highlights, Corporate
videos, and Motion Graphics.
Content Planning and Writing
Based on your company’s goals, we help
you create a content roadmap that is
aligned with your messaging objectives.
This includes establishing key messages,
creating a customized communications
strategy, and scheduling news events to
maximize editorial pickup.
Interview and Highlights video Corporate video
We’ve been really pleased with the
results that PR Newswire brought
for the CIAYO Comics team during our
cooperation over the last year. The
highlight of our cooperation has been
with the content writing team. The team
was able to pinpoint and focus on the
angle in line with my company’s aims
and objectives. PR Newswire is very
responsive and really makes our job
easier.
——Michael Tan,
CIAYO Corp
Industry
& audience
data analysis
Journalists
& Influencers
resources
Integrated
multi-channel
resources
Customization Local expertizeDistribution
result monitoring
& evaluation

12. 11 | We Tell Your Story to the World
Extensive Influencer & Social Media Engagement
Instantly gain access to a complete, dynamic and
vetted influencer database. Take the guesswork
out of identifying the right influencers with Cision.
Create targeted campaigns for maximum brand
relevance and audience impact.
• 1.6 million media influencers
• 1 billion social influencers
• 20K daily updates
• Used by 97% of Top 100 Agencies
What we love from Cision is that
when it comes to the database, it’s
a perfect research tool for us. We
can develop special distribution lists
that give us the context about different
media to generate the best coverage. It
really helps us to have a 24/7 resource
for journalists worldwide—something
with an image library, recent releases
and contact details.
—— Kai Simon,
Director of Public Relations,
Design Hotels
Identify Influencers
Identify high-impact influencers that match
your target audiences. Leverage a robust
search engine and filtering interface for fast
and accurate identification.
Manage Outreach
Select and segment individual influencers
for easy management and tracking. Cision
Social Influencer generates unlimited
segments and campaigns with customizable
messaging, scheduling and outreach. Then,
manage and monitor results to nurture
these critical influencer relationships.
Drive Engagement
Analyze, track and engage influencers to
advance their advocacy for your efforts
and unlock the impact of their networks.
Create authentic relationships that generate
valuable interactions and engagement today
and in the future.
Tap into the Entire Social Universe
with Cision Communications Cloud®

13. Influencer Database | 12
Enhance Your Social Media Management
through Falcon
The Unified Social Media & CX Management Platform
Listen, publish, advertize, engage, measure and build stronger connections with your
audience. Falcon enables medium to enterprise-sized companies to take social media
marketing and customer experience to the next level.
• Monitor brand mentions across social networks
• Watch for emerging trends and join relevant
conversations
• Engage with potential customers or react quickly
to new ones
• Schedule all your content in one calendar and align
teams and channels
• Ensure quality & brand fidelity using approval flows
• Draft, preview & edit posts, choose networks and
geo-targeting parameters
• Don’t miss a single comment and keep real-time
conversation flowing with editable templates
• Receive real-time alerts if a specified topic has an
unusual increase in mentions
• Engage directly with your audience to boost
satisfaction and reputation
• Make informed decisions with global social media
analytics reporting
• Observe how your paid, owned and earned content
is performing
• Share insights easily - generate reports in a just a
few clicks
Listen Monitor the social web for insights
Publish Manage all your content in one calendar
Engage Use one inbox for all your interactions
Measure Track your performance across channels
Advertize Create automated ad campaigns at scale
• Streamline all campaign components with our
platform-wide labelling structure
• Slice and dice real-time performance metrics
across placements, audiences, and objectives
• Save time and optimize results with automated ads
booking via Smart Labels

14. 13 | We Tell Your Story to the World
Comprehensive Media Monitoring & Insights
We all intuitively understand the power
of earned media, but Cision helps us
prove it. We have seen tremendous
results leveraging Cision Impact to
identify and retarget earned media audiences.
Edelman’s Performance Communications
clients are experiencing 3-5x increases in click-
through rates (CTRs) and generating up to
12x in return on ad spend (ROAS) by reaching
an incremental, high-value audience for paid
activation.
——Megan Tweed,
Head of Performance Communications,
Edelman
Monitor the Impact of Your Communications Efforts
Listen to what people are saying about your brand across millions of social, broadcast,
print and online sources ― and track all of these conversations in one place. Cision
Monitoring data is enriched using the largest and most robust Media Database in the
industry to provide additional metadata and insights to your coverage.
• Global reach coverage across 169 countries and 69 languages
• 3 million+ stories delivered daily
• Gain valuable, automated insights and understand brand impact
Online Media
Print Media Broadcast
Social Media
400K+
news
websites
17K print
publications
6K business
magazines
and trade
publications
100+ top
US daily
newspapers
LexisNexis
content
Video clips
in 200+
TV markets
Audio clips
of 70+ top
radio stations
2M+
blogs,
forums,
review sites
2M+
social
conversations
daily
Google
and Adobe
analytics
integration
Instagram Facebook Twitter YouTube

15. Monitoring & Insights | 14
Cision®
Impact
Measure the impact of Earned Media
coverage from view to purchase with
digital precision that captures real
audience attributes, behaviors and
conversion.
• Gain earned audience insights
• Attribute business results
• Analyze PR’s reach and coverage
• Activate paid campaigns that leverage
on earned audiences
Cision Insights
Premium technologies coupled with
human-led curation and validation that
arm decision-makers with access to high
quality insights at the speed of business.
• Brand reputation analysis
• Customized actionable insights
• Personalized dashboard and
analysis report
Cision Communications Cloud®

16. Cision is the leading global provider of
earned media software and services
to public relations and marketing
communications professionals.
Cision’s suite of services empowers
communicators to identify key
influencers, craft and distribute
strategic content, and analyze
performance over time, versus
objectives and in light of best practice.
Headquartered in Chicago, Cision serves
more than 100,000 customers in 170
countries and 40 languages worldwide,
and maintains offices in North America,
Europe, the Middle East, Asia, Latin
America and Australia.
PR Newswire, a Cision company, is
a leading global provider of news
distribution and earned media software
and services. In conjunction with Cision’s
cloud-based communications product
suite, PR Newswire's services enable
marketers, corporate communicators,
and investor relations officers to
identify key influencers, engage target
audiences, craft and distribute strategic
content, and measure meaningful
impact. Combining the world's
largest multi-channel, multi-cultural
content dissemination network with
comprehensive workflow tools and
platforms, PR Newswire powers the
stories of organizations around the world.
PR Newswire serves tens of thousands
of clients from offices in the Americas,
Europe, the Middle East, Africa and Asia-
Pacific regions.
Bangkok | Beijing | Chengdu | Hangzhou | Ho Chi Minh City | Hong Kong | Jakarta
Kuala Lumpur | Seoul | Shanghai | Singapore | Shenzhen | Sydney | Taipei | Tokyo
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