m2 unit 20 advertising

1. The media sector that my product is targeting is audio-visual/film whereas my
advertisement for the movie will be print which consists of posters, billboards and
liveries. i am also likely to use social media for advertising.
The products that i will be creating are things such as posters obviously(which will
be available to buy at cinemas when the film is released), as well as posters i will
create other merchandise products such as clothing and limited collectibles that
will only be available to a small amount of early viewers of the film that people
will be able to buy at the cinema, this will an effective revenue stream as the
particular target audience of my film is 17-25 year olds who love to be trendy and
look good in new limited clothing and also like the feeling of having limited items
which they know that not many other people have. This will be a good marketing
technique as it will get a lot more earlier viewers for the film as customers will
flood to the cinemas to be able to buy these limited products. This will lead to an
increase in revenue also as the viewers of the film will increase while the limited
products will also bring in money. I will also have clothing such as hats and t shirts
that will be available whenever customers want where they can either buy online or
on their local high street, this will be helpful as it will gain customers, leading to
capital which will help towards the cost of the other advertising that I used to
promote my film, which is also good as these people do not have to view the film
and can just buy some clothes.
The title of my film is “The Full Moon” and the slogan is “Survive The Night” I
chose these as my film is set at night and the main character is being terrorised by
an evil spirit which has affected the moon which has full control over the full
earth’s night.
In my advert It will consist of my main character who is being terrorised. As for
my pictures I am going to take pictures of the regular moon and for representation I
am going to add effects onto the picture that I take to make it more clear and make
it look more horrifying.
As for images and graphics in my poster I am going to use a mix of my own
photographs as well as a few stock images from the internet but I will add plenty of
affects to them to make them fit the theme and tone of my movie.
The fonts my movie poster will use are serifs as I want to establish a unique style
onto this movie taking a break from the commonly found sans serif fonts these
days. As for font size I want to make it very big as I want it to be very clear and
very prominent on my movie poster. As for the font colour I want to use quite a
bright but night time like colour to fit with the theme of my movie.
As for the general colours I will use they will be a mix of dark and bright blues,
black, white and greys to keep with the night time theme of my film. For the layout
of my poster I am going to make my title very big and bold and clear for the
audience to see along with this I am going to have my antagonist clearer than
anything else on the poster design.