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1. Research
Jack Morton

2. Existing ProductThe location:
The location is set in the middle of nowhere, this will tell the viewer its about survival
and that there is no civilization and no people. This makes the viewer feel immersed in
the experience as they understand or know some what situation he is in, as they will
feel for the host/character as he has nobody with him. This will also set the tonne for
the documentary as the tonne feels lonely and scared, this will create sympathy for the
viewer.
The angle:
The angle shows the island and his surroundings as all you can see is greenery, white
sand and the blue sea. This will tell the viewer the island is simple yet dangerous for any
one unexperienced. The angle also shows how skinny he is and that the island is
effecting him, because the lack of water and food he cant find. This will tell the viewer
its not that easy to survive on a deserted island as he is skinny and doesn't look like he's
well.
The Post-Production
The editor has used pictures of his journey to show the audience his progression
through out documentary. The reason the editor has done this is to show the audience
what the island has done to him and how dangerous the island can be. The editor has
also shown Ed Stafford in difficult times to suggests to the audience he's being effected
emotionally rather than physical. The editor has also added in graphics to help the
viewer understand what's the documentary about and what time its going to be on.
The music fits in with everything, the editor has done this because it makes the trailer
more rememberable and understandable.
Reflexive Documentary
This kind of documentary is called a reflexive documentary which is usually is a personal
documentary where the film maker might do pieces to camera. The reflexive
Documentary shows the film makers experiences through his journey and throughout
the documentary. This specific type of documentary will focus on realism and try to
show the subject as it happens. This may mean more raw and uncut footage than a
usual documentary. A good example of a reflexive documentary is Nick Broomfield, as
he makes his documentaries more personal. He does this by keeping to a limited crew
as its just him and a camera operator. The audience can sometimes get see behind the
scenes and how the documentary is recorded. This type of documentary tends to be
more experimental. A good example of a experimental documentary would be
supersize me. In this documentary we follow the life of a documentary film maker
Morgan Spurlock as he eats fast food every day for a month.
The documentary takes Morgan Spurlock on a journey to find out what happens to the
human body, when it has influx of fast food. It shows his personal journey through pain
as he eats from MacDonald's three times a day.

3. Existing ProductThe location
The location is in the middle of nowhere which suggests its to do with wildlife and the natural
environment. This will suggests to the audience its about a documentary about the survival of other
animals and how they have to hunt and kill their prey to survive in the harsh wild land. The location has
no civilization as you can see in the image, this tells us there will be no people seen through out this
documentary as there will be just wild life and animals co-existing and have a front row seat as you
watch these beautiful animals walk around the earth.
Observational Documentary
The observational documentary is to attempt to simply observe the wildlife with minimum intervention
at all costs. They attempt to provide a faithful record of some activity, as a fly-on-the-wall, with little to
narration or music. An observational filmmaker should not have an opinion on the subject matter and
reflect the opinions of others. Observational documentaries have more of an intimacy with the subjects
as they often self shot by a single director. These types of documentaries are filmed with a mix of action
cameras and larger cameras. The use of action cameras such as go pros means that there are less
disruption throughout the story and they can cover more camera angles. This means more choice in the
edit and a smaller crew and budget is employed. Observational documentaries are interesting to the
viewer because they get an insight into a particular area or profession as they may have never seen
before.
The angle
The angle is amazing as it shows the audience its about wildlife as there are wild animals roaming the
planet. The angle shows the animals running away from something this suggests to the audience
something or someone is after these beautiful beasts. This will excite the viewer as they want to know
what's after the gigantic beasts, therefore they will watch the documentary. Connotation and
denotation
The Audience
Planet earth has the top 50 on demand program on TV on I player with on average 582,014 streams.
This tells us that BBC 1 has the most popular documentary and I can research what their target market is
and base their information with mine. With this information I can decide who to aim my documentary
at, therefore I can widen the target market.
The history of the TV programme
The first episode aired 5th march 2006 and the final episode aired on 10th of December 2006 for the first
season. It is also is the most watched nature show on Television right now as It has reached 9.2 million
viewers. Most watched natural history show for 15 years. There are also spin offs of the series such as
planet earth 2, which has had 10.6 million and also nominated the best nature documentary as well

4. Existing ProductThe location
The location is in the middle of nowhere as you can see in the image located on the
right, this will suggests to the audience its going to be about survival. This makes the
viewer feel immersed in the experience as they understand or know some what
situation he is in, as they will feel for the host/character as he has nobody with him. The
tonne that bear Grllys sets is loneliness and danger as you watch the man do amazing
stunts but deep down you know something may happen, this will scare the viewer into
watching the documentary to find out what happens to him.
Reflexive Documentary
The reflexive documentary is usually a more personal documentary where the film
maker may do pieces to camera. It also shows their experiences through the journey of
the documentary. These types of documentaries focus on realism and try to show the
subject as it happens. So this may mean more raw and uncut footage than a usual
documentary. An example of this type of documentary is edd Stafford as he makes the
documentary more personal than any others. He does this by keeping to no crew as he
is the camera operator. He does this by talking to the audience on how to survive in the
great wild. The audience sometimes can see the behind the scenes by seeing the
equipment he uses around the island/beach. This type of documentary tends to be
more experimental than any other.
History of the TV program
The average views Bear Grylls gets a weeks is 92,257 views (Source from Barb). The
average monthly views is 124,258 (Source from Barb). The first episode aired 8th of July
2013 and the last episode aired on 26th of august 2013.
Colours
The colours stand out to the audience because of this its more noticeable and
presentable to the audience. The colours also advertise the survival landscape to show
the audience how amazing the outdoors can be.

5. Existing Product
Reflexive Documentary
The reflexive documentary is usually a more personal documentary where the film maker may do pieces
to camera. It also shows their experiences through the journey of the documentary. These
documentaries types of documentaries focus on realism and try to show the subject as it happens. So
this may mean more raw and uncut footage than a usual documentary. An example of this type of
documentary is Bear Grllys as he makes documentaries more personal. He does the filming with a
limited crew. It also shows behind the scenes as sometimes you can see camera operator.
The Audience
The audience will be interested in the documentary as it is exciting and mysterious as they are unsure
what's going to be involved in this amazing mysterious documentary. The audience will also be
interested in the bond between each other, because they will want to know what sort
people/adventurers they are. The audience will want to watch my documentary is because it will base
my documentary on similar and popular documentaries and pick the best parts of each one to fully
improve my documentary to widen the target market, to achieve the largest audience I can get.
The Costume
The costume tells us, the audience that they are wearing survival gear and clothing to protect them
from the heat and clothing to keep them cool, to stop them from overheating. This will excite the
viewer/audience as they will know what sort of climate there going to be facing, for example the
bandana is to protect them form the beating sun and could also be used for a source of filtering system
to clear out the horrible infested water from disease.
The History of the TV programme
The episode aired on the 11th of June 2010 and is still ongoing. The average views it gets weekly is
75,178 (Source from Barb). The average views it gets monthly is 250,654 (Source from Barb).

6. Research Analysis
• What common features do the researched products have?
They both have survival in all the documentaries I have researched, therefore my target market is going to be survival aspects for example
adventure and the out doors. Another common feature is the style as they both are filmed in a specific style to create the survival vibe to the
viewer. Another common feature is that they both show greenery to the viewer which suggests straight away its to do with the great
outdoors, therefore you know/suggests its to do with survival. It also has similar features through out my research for example the design of
the front covers show the wildlife or some sort of harsh environment. The reason they have done this is because it gives the idea to the
viewer they are going up against harsh environments for your entertainment. The connotation of the landscapes represents the harshness
and despair that they have to face inside themselves to accomplish great achievements. Another connotation is the filter in the “dual
survivor” image, the sandy filter of the image shows/suggests what environment they are going to face. The denotation of the images are
survival typically hot climates and scare amount water. Another denotation is that they are all gorgeous climates with clear blue skies. The
iconography of the images scream out survival documentaries as they include all the characteristics of a documentary. A common feature
seen through out the product I have researched is the Observational Documentary. This type of documentary feature is where the filmmaker
s neutral observer, for example David Attenborough. They will focus on life and how it is observed, it can focus on peoples lives and also
animal lives. They will also film on how they react to different situations. The filmmaker is mostly out of the shot and will focuses more on the
wildlife or people and will not influence on what is happening. Nothing is rehearsed or staged, this means the camera crew have to rush
around, resulting in poor shaky looking footage.
• What aspects of the research will you include within your on work?
The aspects of my work I will include are the designs of the front cover, I will add this in because they are all eye catching and I can use it for
my DVD/poster front cover. I will include narration in my final product because it will describe information to the viewer so therefore it will
make the documentary more understandable for the viewer. I will include effects in my final product such as making the screen with a slight
green tinge. I will do this because it will make the viewer feel as if they are in the documentary and as if there surviving with the host. I will
choose the same target audience which is 16-34, therefore it will be easy to attract audiences straight of the bat. I will also teach ways on
how to survive in the English forest and also use a humour to entertain as well, I will do this because the research I have found suggests doing
this makes the audience more comfortable and makes the documentary less boring.

7. Questionnaire Analysis
By Jack Morton

8. Audience research
• Observation: People would want me to eat fish than greenery in a survival situation. The
reason they want to see this is because its exciting and new.
• What this says about my audience: This tells me my audience would want me to
eat fish rather than greenery. Therefore my target market would be aimed a
people who want to see a survival tip on how to cook and eat a fish on a camp fire.
• How will your product appeal to this audience: My product will appeal to the
audience by catching and then cooking a fish, then finally eating the fish.

9. Audience research
• Observation: The audience would rather not see a survival documentary, the reason is
because they would rather see a different documentary, also it could be a age
difference.
• What this says about my audience: My audience would prefer not to see a survival
documentary because it could be a different age difference.
• How will your product appeal to this audience: I will appeal to the 33.3% of the people
who said yes by adding survival aspects in to my documentary, to the people who said
no it could be the age difference.

10. Audience research
• Observation: The audience would not like stop motion in the documentary. The
reason is that it could be a different age range.
• What this says about my audience: This tells me that the audience would rather
not see stop motion in the documentary
• How will your product appeal to this audience: I will appeal to the 33.3% of the
people who said yes as this would make the documentary more interesting, where
the rest of the percentage it could be the age difference.

11. Audience research
• Observation: The audience would rather have no narration, in the survival documentary. The
reason because of this is that they are a different age range.
• What this says about my audience: This tells me my audience would like to have no stop motion or
little stop motion in the documentary as this could be the age difference.
• How will your product appeal to this audience: My product will appeal to the 33.3% of the audience
as I will add in stop motion into my survival documentary, as for the rest of the percentage they
could be a different age range.

12. Audience research
• Observation: The audience would want the survival documentary to have comedy aspects, the
reason into the scenes to make the audience more entertained and not bored.
• What this says about my audience: This tells me my audience likes comedy and would like to see it
in the documentary I am going to make.
• How will your product appeal to this audience: I will appeal to the audience by making funny jokes
and making the survival documentary give of a funny and relaxing vibe to the audience

13. Audience research
• Observation: The audience would like music in the documentary rather than no music, the reason
because of this is that the music gives of a relaxing and calm vive to the viewer.
• What this says about my audience: This tells me about my audience is that they prefer music rather
than no music in the survival documentary.
• How will your product appeal to this audience: I will appeal to them by making the survival
documentary with music so that it will appeal to my audience, as I will use royalty music to avoid
copy issues.

14. Audience research
• Observation: The audience would want me to film it rather than someone else.
The reason because of this could be that they are different ages.
• What this says about my audience: This tells me that the documentary would
appeal to more audience members, however they could be all different ages
• How will your product appeal to this audience: My product will appeal to the
33.3% by someone else filming the survival documentary as the rest of the
percentage might be a older audience.

15. Audience research
• Observation: The audience would rather have no special effects in the survival
documentary. The reason is because it would ruin the atmosphere of the
documentary.
• What this says about my audience: This tells me the audience would like to see no
special effects seen through survival documentary.
• How will your product appeal to this audience: my product will appeal to the
audience by having no special effects in the survival documentary.

16. Audience research
• Observation: I can see that the audience would want the survival documentary to
be aimed at younger audiences. The reason is because they want the documentary
to be aimed at them as the target market for survival documentaries are 16+
• What this says about my audience: This tells me my audience are younger and
specifically 16-34, therefore I will target my documentary at younger audiences.
• How will your product appeal to this audience: I will appeal to the audience by
aiming my survival documentary at younger audienes.

17. Audience research
• Observation: The audience would want the documentary to be a full episode rather than a
documentary trailer. The reason the audience would want a full episode is because it would be
more entertaining than a trailer.
• What this says about my audience: This tells me that the audience would like to see a full
documentary. This can also mean that they are older audiences hence why they chose no.
• How will your product appeal to this audience: My product will appeal to the 33.3% of the audience
by making the documentary a trailer rather a full documentary as I wont have enough time to make
a 1 hour long documentary.

18. Interviews

19. Interview 1
Do you prefer a serious or humour documentary and why?
• “I prefer both because having a little humour can help the atmosphere for
surviving”.
How long do you prefer a documentary should be and why ?
• “I would prefer my documentary to be 1 hour because I get bored of
watching it as it drags along”.
What's your favourite documentary and why ?
• “I like David Attenborough because he talks about animals”.
Who's your favourite host for documentaries and why ?
• “I like Bear Grylls because in his documentaries it shows him actually
surviving the wilderness, he also is knowledgeable on what to eat and
create in order to survive”.
Do you like documentaries? If yes why and if no please explain?
• “I love documentaries because they are not only just enjoyable as you can
learn from them”.

20. Interview 1
• Observation: I can see that the audience would prefer a serious and comedy documentary as it can
help the atmosphere in awkward or odd situations. I can also see that the audience would prefer
my documentary to be 1 hour long or less as it would be too much work and I wouldn’t be able to
hand it in on time. I noticed that my audience prefers David Attenborough as the audience are
interested in animals and facts. I also noticed that my audience likes Bear Grllys because his
documentaries, it shows him actually surviving in the wilderness. He also is knowledgeable on what
to eat and is creative with ideas to survive.
• What this says about my audience: This tells me my audience is interested in comedy aspects and
serious aspects in documentaries. They are also interested in decent lengths of video as they
requested to have a long documentary. They also are interested in David Attenborough because
animals interest the audience and facts about the animals also do. The audience also likes Bear
Grllys because his documentaries are him actually surviving in the wilderness as he is also
knowledgeable on what to eat, what not to eat and is creative with ideas to survive.
• How will your product appeal to this audience: My product will appeal to the audience by making
the documentary have comedy aspects in, for example funny jokes to break the ice and to help the
atmosphere in awkward or odd situations. My product will appeal to the audience by adding more
animals to the survival documentary as this would gain more interest from the viewers and I will
also add in facts about the animals. My product will also appeal to the audience by surviving in the
wilderness and what is knowledgeable on what to eat, what not to eat and is creative with ideas to
survive.

21. Interview 2
• Do you prefer a serious or a comedy documentary and why?
“I would prefer a serious documentary as it includes a more realistic tone to it,
however I believe that a few comedic jokes are good and make it more enjoyable.”
• How long would you prefer a documentary to be and why ?
“I would like a documentary to be between 1hr to 2hrs long as it can include all the
important facts and information that I would like to know form the documentary.
• What's your favourite documentary and why?
“Documentary on space interests me because it shows the universe and what we
can achieve in the years to come as well as unbelievable facts about solar system we
live in and other aspects of the galaxy”.
• Who's your favourite host for documentaries and why ?
“Bear Grylls because shows us how to survive in the wild”.
• Do you like documentaries? If yes why and if no please explain?
“Yes I do, because I believe its interesting and fascinating as it means you found out
new things and discover new ideas”.

22. Interview 2
• Observation: I see that the audience would prefer a serious documentary as it includes a more realistic tone to it,
however I believe that a few comedic jokes are good and make it more enjoyable. The audience also likes a
documentary to be between 1hr to 1hr 30 minutes long as it can include all the important facts and information,
but it will be too much work and I wouldn’t be able to hand the documentary in on time. The audience also likes
space documentaries as they interest the audience because it shows the universe and what we can achieve in the
years to come as well as unbelievable facts about solar system we live in and other aspects of the galaxy. I noticed
that the audience also likes Bear Grylls because shows us how to survive in the wild. I also noticed the audience
likes documentaries because they are interesting and fascinating as it means you found out new things and
discover new ideas.
• What this says about my audience: This tells me my audience likes a serious documentary as it includes a more
realistic tone to it, however I believe that a few comedic jokes are good and make it more enjoyable. I also learn
that my audience likes a documentary to be between 1hr to 1hr 30 minutes long as it can include all the important
facts and information, but it will be too much work and I wouldn’t be able to hand the documentary in on time. I
also learn the audience likes space documentaries as they interest the audience because it shows the universe
and what we can achieve in the years to come as well as unbelievable facts about solar system we live in and
other aspects of the galaxy. They also like Bear Grylls because he shows us how to survive in the wild. I also
noticed the audience likes documentaries because they are interesting and fascinating as it means you found out
new things and discover new ideas.
• How will your product appeal to this audience: My product will appeal to the audience by having a serious
documentary as it includes a more realistic tone to it, however I believe that a few comedic jokes are good and
make it more enjoyable. The audience also likes a documentary to be between 1hr to 1hr 30 minutes long as it can
include all the important facts and information, but it will be too much work and I wouldn’t be able to hand the
documentary in on time. My product will not be able to appeal to the space documentary as I I'm not going to
make that type of documentary as I'm focusing on a survival guide documentary. I will be able to appeal to the
audience by using my creative imagination to create new and unique survival tips for the public/audience.

23. Audience Profile
Category Demographic Content to appeal to this audience
Age Range
16-32 • My content will appear to the age range
because I will have knowledge to teach
people to learn about survival.
Gender
Both • My content is for both genders as the
situation for survival is for everyone.
Psychographic
Needs Driven • My content will be for people who act upon
instinct and impulse and adapt to there
surrounding quickly. Therefore I will include
instinct movement and also think of ideas
right on the spot.
Social Status
ABC1 and C2DE • My content will be for ABC1 and C2DE
because survival is for everyone in any
situation because it doesn’t matter how
much money you own.

24. Research Evaluation

25. Research Evaluation
• Give an overview of how you conducted your research. Discuss the strengths and weaknesses of each method
– Product Research
• The strengths of this method is that it describes the image in detail, so therefore in a later date it will come in handy. However this method was very
time consuming.
• The strengths of the method show how the genre is created for the image and gives a new look into the work. However it is worthless as it doesn’t
give me any ideas for my final product.
– Questionnaires
• The strengths of using this method are that it gives you others feed back on your work which is very helpful. Another strength is that gives you ideas
for other opportunities for a different style of documentary.
• The weakness are that the feed back can be biased as it can be sometimes from your friends or family who don’t want to make you upset.
• Other peoples opinions can change your final design into something different and even for the worse.
– Interviews
The interview is great because it also gives you feed back on your final design therefore you can change the design for better
than rather for worse.
The weakness of this is that its time consuming, this can change your quality of your work.
Another weakness is that the you only interview 2 people and this doesn’t give you a wide range of opinions.
– Quantitative research
Quantitative research is made with closed questions as you can get information on both subjects, however the disadvantage of using
quantitative research is that the closed the question is short and to the point, this will mean you are given a small amount of
information. My quantitative survey told me both sides of my documentary trailer with information on both sides of the questions.
– Qualitative research
The advantages of Qualitative research it is more in depth and is more useful finding out about peoples opinions, beliefs and
reasoning. It is most seen in a text or a discussion format or seen when a person has to reflect and expand on their answer. Another
advantage is Qualitative research is presented with open questions. A disadvantage is that the open questions require the
interviewee to explain and expand their answer because of this, the answer needs a lot of detail and reasons why. This can be time
consuming as you will need a detailed answer. My qualitative interview told me a lot of information however this extended the
interview as I had to ask more detail.

26. Research Evaluation
– What sort of a response did you get?
The responses I got were very sensible and mature, this is great because you can see
the possible opportunities you product can go. However there were a minimal of 10
questions which gives a small amount of opportunities to take. Another problem was
it was time consuming and it was hard to come up with questions. This was dreadful
because I couldn’t write enough information about other slides because I was wasting
my time creating questions. Another problem was the questions weren't that specific
which limited my answers and opinions.
– How did you distribute your survey? Give an advantage and a disadvantage
• I disrupted my survey through my friends the advantage of this was quick and simple as
they would be happy to answer my questions. However they could be biased towards
my questions. This would change my idea for my documentary for the worse. An
advantage would be it was quick to create 10 questions however they lack detail and
character. This would effect my final product as the information was not enough for my
analyse. The problem distributing was that its sometimes hard for people who cant find
enough people and therefore you don’t get enough information.