Double Page Spread Analysis

1. MARKET RESEARCH –
DOUBLE PAGE SPREAD
ANALYSIS

2. CRACK MAGAZINE
Picture covering
entirety of left hand
page
Quote placed
over picture,
presumably taken
from article
Subject in both centre thirds
of frame in photograph
Page number at the top
of the page (fairly
unconventional) Headline
relatively
small, top
left hand
corner
Text in 3
columns,
regular
paragraphs
Lots of white
space,
minimalist style
Limited colour
palette in
photos –
white/beige,
green, red
Quote in box –
visibly separates
it from photo
Lots of white
space
Naturalistic, outdoor lighting in
photo rather than studio lighting
Underlining of name in article
headline alongside photo of one
person implies that the person in
the photo is the subject of the
article
Muted colours fits
with house style –
even bright
colours (such as
red on shoes)
appears to have
very minimal
contrast. Shows
that the photo has
been edited and
stylistically
changed
No page number
on photo page

3. DIY MAGAZINE
Photo on entirety
of left hand page
Quote placed over
picture, presumably
taken from article. Not
in a box, but the
contrast between the
light grey background
and the black text
(particularly the text in
bold) creates a very
noticeable separation
Headline in top left
hand corner
Text arranged
into three
columns
Two more
pictures on
right hand
page
Feature
colour
(pink) on
right hand
page –
shown in
both the
photo and
the
highlighted
band name
in the text
Article
introduction
Limited colour
palette on photo –
greys, greens.
Orange contrast
colour in photo.
Page number in
bottom left hand
corner
Page
number in
bottom right
hand corner
Naturalistic,
outdoor lighting
in photo rather
than studio
lighting. Urban
feel to photo
Although the
photo is
naturalistic, the
contrast
between the
orange of the
hat and the rest
of the photo is
very noticeable.
Page number
on photo page
Photo caption in
white box over
op of photo
rather than to
the side
of/beneath the
photo
Implied that the man in
the centre third of photo
is who said the quote –
reader’s eye is drawn to
him. Contrast colour on
hat emphasises this

4. More
unconventional
photo composition
– not noticeably
arranged into
thirds
Photo on entirety of
left hand page. This
means that the
photo is not easily
seen when a reader
is just flicking
through, and the
written article visible
instead making the
magazine appear to
have more content
Photo looks very
natural – stances
and facial
expressions make
it appear not to be
posed
Large letter
signifies the
beginning of the
body copy
Wording of caption
(e.g. – ‘grubby’)
makes the photo
seem more DIY –
appeal to the target
audience
Photo in top right corner draws
the eye of someone flicking
through, particularly since it is a
bright colour (contrast with the
page would catch a reader’s
eye) and flipped upside down
Article introduction
in different font
and size to body
copy – creates a
visible difference
between the two
Very small caption
adds some
context to the
photo for those
flicking through
Article title is a
play on words –
links to the band
name. This is
made obvious by
the highlighted
band name in the
introduction
Subheadings (interview
questions) in the same
font as introduction –
house style

5. LOUD AND QUIET
Headline in centre, across 2
levels – unconventional.
Harder to follow flow of text
Main image on
right hand page
–
unconventional.
Reader flicking
through will see
less written
material
Columns of text
on both pages
5 columns of text, fewer
paragraphs. Text looks blocky
and intimidating to a reader.
Flow of text is more difficult to
follow due to 3rd column being
on a different level
Image on left hand
page – from the
same photoshoot
as all other
photos. This
creates a visual
link between the
two pages
Page
number in
bottom
left corner
Page number
in bottom right
hand corner -
conventional
Fairly large amount of
colours in photo – black,
green, white, red, etc.
However, the photo does
not look messy or
unorganised
Lots of white
space
White and black
Naturalistic, outdoor
lighting in photos
rather than studio
lighting. Photos
appear posed – facial
expression and body
language shows this
Columns
visibly
separated by
black lines
Black bar at
the end fills
column and
signifies
end of text
Third column holds
photo caption – fits
with the house
style of 3 columns
of text on each
page
Mixture of portrait and
landscape photos
Black text on
white
background –
easy to read
and visually
pleasing.
Conventional
of long articles