Market Research AS Media 2015

1. MARKET RESEARCH

2. DIY MAGAZINE
• 105k Twitter followers
• 137,253 Facebook likes
• 19.1k Instagram followers
• Tumblr account
• Partnership with Beacons Festival – Beacons Metro x DIY
• Distributed for free through record shops, music venues, bars, etc
• Website - http://diymag.com/
• Publishes all issues on issuu
• Digital and print formats
• Circulation of 40,000
• First issue – April 2011
• DIY record label

3. LOUD AND QUIET
‘Loud And Quiet is an independent, monthly music publication, printed the old
fashioned way, physically and on news print, in London, England’
• 21.1k Twitter followers
• 6856 Facebook likes
• 641 Instagram followers
• YouTube account
• Soundcloud account
• Publishes all issues on issuu
• Digital and print formats
• Distributed for free through record shops, music venues, bars, etc
• Website - http://www.loudandquiet.com/
• Founded in January 2005
• Average circulation – 32,000
• Loud and Quiet Records
• Loud and Quiet Shows

4. CRACK MAGAZINE
‘An independent platform for contemporary culture’
• 46,884 Facebook likes
• 15k Twitter followers
• YouTube channel
• 5712 Instagram followers
• Branded merchandise
• Distributed for free through Urban Outfitters
• Publishes all issues on issuu
• Digital and print formats

5. MUSIC & RIOTS MAGAZINE
‘MUSIC&RIOTS Magazine is an independent monthly music publication,
dedicated to bring the latest genre-pushing work from the most innovative
artists.
Established in March of 2014, MUSIC&RIOTS Magazine is an independent
monthly music and culture publication, dedicated to exploring the
boundaries of music, movies and other subjects that we find suitable. Our
goal is to bring the latest genre-pushing work from the most innovative
artists directly to our readers, we have no boundaries, we speak what we
want about who we want, from the underground to the mainstream.
You can read this month’s issue in our facebook page, our issuu, tumblr and
media partners pages as well. You can flick through all of our previous issue
virtually too, free of charge. Our magazine is always free online and is
available and optimized for iPad, tablet, PC and in your Phone.’

6. MUSIC & RIOTS MAGAZINE
• 3691 Facebook likes
• 702 Twitter followers
• 40 Instagram followers
• Publishes all issues on issuu
• Print and digital format

7. CLASH MAGAZINE
‘Clash Music is a dynamic independent media group with established platforms in both print and
digital media, with a diverse Live calendar that includes festivals, international music events and
bespoke events organised for brands. The group encompasses Clash Magazine,
ClashMusic.com and Clash Events’
• 48,764 Facebook likes
• 55.6k Twitter followers
• YouTube account
• 5,593 Instagram followers
• Founded 2004
• Distributed monthly
• Editor: Simon Harper
• ‘The magazine won the Best New Magazine award in 2004 at the PPA Magazine Awards and
has won further awards in England and Scotland. Most notably, it won Magazine Of The Year
at the 2011 Record Of The Day Awards’
• Magazine gained a new look in 2011

8. NME
• New Musical Express (NME)
• Distributed weekly
• Founded 1949
• Paid circulation 2015 – 15,000
• Became free in 2015 due to poor continuing sales
• Broader coverage of film, games and fashion typical of independent music magazines
• Circulation of 300,000 as free magazine in 2015
• NME Awards – voted for by readers
• NME Tours
• Sponsors stages at festivals such as Leeds and Reading
• Published by Time Inc. UK

9. PUBLISHING COMPANIES
• IPC Media (Time Inc)
• UK’s leading magazine publisher
• Reaches almost 26m adults in the UK (‘Reaches almost half of all UK adults in print’ – taken from IPC media
website)
• Website reaches over 28 million global users every month
• Bauer Media
• Own magazines such as Q and Kerrang
• Europe’s largest privately owned publishing group
• Over 300 magazines in 15 countries
• Website, TV, and radio stations
• Development Hell
• Owns magazines such as Mixmag
• Cross media ownership – Development Hell Ltd acquired dontstayin.com – the world’s biggest clubbing social
network
• WORD is their biggest selling title with a circulation of around 34,280 per issue
• Branded merchandise