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“From Shredded trees to
mobile phones,
digital convergence the
awful truth”
Andy Price
Head of Corporate
Communications
Th...
Newspapers and digital
convergence
• The holy grail – multiple media
• Editorial systems & html
• Centralised sub-editing ...
Teesside’s situation
• Traditional – limited vision
• Under-utilised technology
• The database solution
Developments
• The Electronic Prospectus
• Different media
• Quality systems
• Other digital publications
• Digital imagin...
Technology employed
• Databases
• Middleware
• Super Note tab
Issues & problems
• Cultural
• Pockets of resistance
• Support of senior management
• Intranet & the war on bureaucracy
Issues & problems
• Cultural
• Pockets of resistance
• Support of senior management
• Intranet & the war on bureaucracy
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IWMW 2000: From Shredded Trees To Mobile Phones, The Awful Truth About Digital Convergence!

Slides for the plenary talk on "From Shredded Trees To Mobile Phones, The Awful Truth About Digital Convergence!" presented at the IWMW 2000 event held at the University of Bath on 6-8 September 2000.

See http://www.ukoln.ac.uk/web-focus/events/workshops/webmaster-2000/sessions .html#price

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IWMW 2000: From Shredded Trees To Mobile Phones, The Awful Truth About Digital Convergence!

  1. 1. “From Shredded trees to mobile phones, digital convergence the awful truth” Andy Price Head of Corporate Communications The University of Teesside
  2. 2. Newspapers and digital convergence • The holy grail – multiple media • Editorial systems & html • Centralised sub-editing to multiple media • The re-purposer!
  3. 3. Teesside’s situation • Traditional – limited vision • Under-utilised technology • The database solution
  4. 4. Developments • The Electronic Prospectus • Different media • Quality systems • Other digital publications • Digital imaging & news harvesting
  5. 5. Technology employed • Databases • Middleware • Super Note tab
  6. 6. Issues & problems • Cultural • Pockets of resistance • Support of senior management • Intranet & the war on bureaucracy
  7. 7. Issues & problems • Cultural • Pockets of resistance • Support of senior management • Intranet & the war on bureaucracy

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