The document discusses digital convergence in newspapers and how the University of Teesside is adapting to utilize multiple media platforms. It notes the benefits of centralized sub-editing to publish content across different media sources using a database solution. It also outlines developments like the electronic prospectus and digital publications, as well as the technologies employed including databases, middleware and content management systems to support digital convergence. However, it indicates there are still cultural and organizational challenges around digital transformation.

1. “From Shredded trees to
mobile phones,
digital convergence the
awful truth”
Andy Price
Head of Corporate
Communications
The University of Teesside

2. Newspapers and digital
convergence
• The holy grail – multiple media
• Editorial systems & html
• Centralised sub-editing to multiple
media
• The re-purposer!

3. Teesside’s situation
• Traditional – limited vision
• Under-utilised technology
• The database solution

4. Developments
• The Electronic Prospectus
• Different media
• Quality systems
• Other digital publications
• Digital imaging & news harvesting

5. Technology employed
• Databases
• Middleware
• Super Note tab

6. Issues & problems
• Cultural
• Pockets of resistance
• Support of senior management
• Intranet & the war on bureaucracy

7. Issues & problems
• Cultural
• Pockets of resistance
• Support of senior management
• Intranet & the war on bureaucracy