Adam Thomas discusses how a newsroom can optimize for trust, from story generation to business models, editorial to user experience, with case studies from his own career and beyond.

1. Hello.
@datatheism

2. Credit: Paul Newbury

3. Credit: Telegeography

4. Credit: Reuters Digital news Report 2017

5. Credit: Gallup

7. “We need to develop social,
technical, economic, and
political structures that allow
people to understand, appreciate,
and bridge different viewpoints.”
–-Danah Boyd

8. digital
first

9. mobile
first

10. social
first

11. data
first

12. trust
first

13. 1. De Correspondent

15. 1. De Correspondent
‣ Membership model
‣ Involve readers in editorial agenda
‣ Transparent with finances

16. 2. Les Decodeurs

18. 2. Les Decodeurs
‣ Part of Le Monde
‣ Content built around debunking
‣ Collaboration

19. 3. International
Consortium of
Investigative
Journalists

21. 3. ICIJ
‣ 400 journalists, 80 countries
‣ PGP, 2FA
‣ Global I-Hub

22. 4. Hearken

24. 4. Hearken
‣ Platform + consultants
‣ Audience engagement
‣ Revenue streams

25. 5. The Bureau Local

27. 5. The Bureau Local
‣ Franchise/network model
‣ Data-led
‣ Community issues

28. “In times of profound change, the
learners inherit the earth, while
the learned find themselves
beautifully equipped to deal with
a world that no longer exists.”
–-Eric Hoffer

29. Thanks.
@datatheism