Share my expertise to the student entrepreneurs participating this year and provide insight and tips on leading the Technology Department as they are venturing into their first entrepreneurial journey by developing and operating a student company. My sharing on the roles & responsibilities of the Technology Department.

1. JA Company
Programme
Expert Sharing
Seminar for
Technology
Department 2019
By ivan so

2. Bio
● 15 years experience on SEO and
WordPress
● Built over 350 WordPress &
WooCommerce site;
● Committee of HKITF & HKAIM;
● Co-organizer of Hong Kong WordPress
meetup;
● Lead organiser of Hong Kong
WordCamp 2019;
● Guest lecturer of HKBU.

3. Roles of Technology Director
Internal
communication
support
File management
system
Digital marketing
channel support
Website / eshop /
pre-order form
setup

4. Tool,
software
& app
Aim: open source / free / ease
of use
Target areas:
● Internal communications
● Workflow management
● Sales & marketing

5. Internal
communications
● Web & apps
● Group, text, image, video,
voice

6. Slack

7. Workflow management

8. Google drive (15gb)

9. Google
hangout
My email is
ivan@hdcourse.com
Video Hangouts for
personal users is
limited to 10 users

10. Google calendar

11. Google doc (collaboration)

12. Google form (survey)

13. Social media marketing

14. Hootsuite

15. Video Marketing
Trends for 2019
and Beyond
One staggering statistic comes
from Cisco: By 2020, there will
be almost a million minutes of
video per second crossing the
internet. Cisco adds that, by then,
82% of all consumer web traffic
will be video.

17. Study Proves:
Facebook Native
Videos Have up
to 86% Higher
Reach!
Facebook native VS
YouTube link on
facebook

19. Video reach

20. Content multiplication
strategy - increase reach

21. Content multiplication strategy
video
facebook
youtube
linkedin
Youtube to
mp3
Transcribe
(fiverr / rev)
Blog post
(WordPress)
Apple podcast /
google podcast /
spotify podcast
anchor.fm
1
2
3
4
5

22. Let me tell you how I shoot

23. Shoot one video in an efficient way

24. This is the self
made video
quality with
those tools

25. Website

26. eCommerc
e

28. eDM
Free for 2,000 email list size

29. Pre-order
Use google form to do
the pre-order
approach to secure
your customers.

30. On-site marketing

31. Airdrop marketing for iPhone users

32. Thank you
Email:
ivan@hdcourse.com
Website:
https://www.hdcourse.com