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Content Strategies For Lead
Generation And SEO
ivan so
My bio
● CS, southampton university, UK
● 15 years of experience of SEO and WordPress
● built 50 sites to test SEO
● built...
Our sponsor - weglot
● https://weglot.com/
Today’s cover
This is the content strategy framework that I use to generate income for my
agency as well as my clients.
Co...
Content multiplication strategy to
leverage from 1 source of content to be
across 5 channels
The purpose of content multiplication
strategy is to increase reach.
The 1-to-5 content multiplication strategy
video
facebook
youtube
linkedin
Youtube to
mp3
Transcribe
(fiverr / rev)
Blog p...
All you need is to shoot one video in an efficient way
This is the self made video quality with those tools
Lead generation concepts
WordPress has plenty of plugin to
make landing page easier
Lead Generation Page
The sole purpose of the page is to collect
information that will allow you to market to
and connect w...
Traffic is important but most crucial is Conversion
You have to get people to visit the site or page
you're directing them...
Traffic is important but most crucial is Conversion
Conversion means persuading the reader to do
the thing you want them t...
How do you attract users to submit their
personal information?
The Short Answer: Free giveaways that
are useful, valuable or funny.
8 types of giveaway
● Ebook or whitepaper
● Webinar registration
● Consultation for professional services
● Discount coupo...
Some figures
● Edm (1,240), web push (95), facebook chatbot
subscribers (234)
How to implement with SEO and other
marketing channels
WordPress makes SEO so easy to setup
How SEO works?
SEO in simple term
Relevancy (keywords) and Popularity (Links)
Ranking signal
200+ ranking signal (2010)
Desktop SERP
● Title
● Link
● Description
● Sitelink
Mobile SERP
● Favicon
● Link
● Title
● Description
● Sitelink
User browsing device:
70% Mobile VS 30% Desktop / Tablet
Meta keyword
Meta keywords
Google
Google saw the meta keywords tag being abused. They officially confirmed
in 2009 that they didn’t use...
Meta keywords
Bing
Bing also stated in 2014:
“Today, it’s pretty clear the meta keyword tag is dead in terms of SEO value....
Google algorithm
Google core algorithm updates
5. Mobile
Launch date: April 21, 2015
6. RankBrain
Launch date: October 26, 2015
7. Possum (...
How do I know Google can find my
website yet?
site:domain.com
Google crawl => index => optimize
Top 3 ranking signal
1. Keyword (content)
2. Backlink
3. UX (rankbrain)
Do you know what users search?
What is their search intention?
Search intent
● Informational
● Commercial
● Navigational
● Transactional
Keyword research
How do we perform a keyword research
exercise?
Quick competitor research
Content strategy for SEO
Are more articles & more frequent
content updates better for SEO?
Google analytics on wp101.hk
Content length and SEO rank correlation
How to write a long form content?
● Table of content (it is useful as sitelink in google)
● Same keyword set content shoul...
URL matters
1. www.domain.com/page
2. www.domain.com/page.html
1. www.domain.com/this_is_a_page
2. www.domain.com/this-is-a-page
CTR (click through rate) checking tool
Advanced web ranking tool
CTR is essential. So how?
What are the elements for higher CTR
title?
Use Brackets In Your Title Tag (study by Hubspot)
Number
URL
No more dates
URL
1. www.domain.com/id=11
2. www.domain.com/new-year
Emotional hook
Benefit driven
Wordpress blogging plugin for better SEO & sitelink
● https://wordpress.org/plugins/easy-table-of-contents/
● Example: wp1...
WordCamp Hong Kong (12-Oct)
● https://2019.hongkong.wordcamp.org/
The end / Q&A
Thanks for listening / Q&A / Contact me
● Email: ivan@hdcourse.com
● Website: https://www.hdcourse.com
● Facebook: https:/...
Content Strategies For Lead Generation And SEO
Content Strategies For Lead Generation And SEO
Content Strategies For Lead Generation And SEO
Content Strategies For Lead Generation And SEO
Content Strategies For Lead Generation And SEO
Content Strategies For Lead Generation And SEO
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Content Strategies For Lead Generation And SEO

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Content Strategies For Lead Generation And SEO
- content multiplication strategy and tool
- landing page concept
- seo basic
- google algorithm
- content strategy
- ctr (click through rate) optimization

Published in: Marketing
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Content Strategies For Lead Generation And SEO

  1. 1. Content Strategies For Lead Generation And SEO ivan so
  2. 2. My bio ● CS, southampton university, UK ● 15 years of experience of SEO and WordPress ● built 50 sites to test SEO ● built over 350 WordPress sites for clients ● co-organiser of Hong Kong WordPress meetup ● lead organiser of Hong Kong WordCamp 2019 (Oct) ● digital consultant & corporate trainer ● 2 times amazon best sellers
  3. 3. Our sponsor - weglot ● https://weglot.com/
  4. 4. Today’s cover This is the content strategy framework that I use to generate income for my agency as well as my clients. Content multiplication strategy to leverage from 1 source of content to be across 5 channels Lead generation concepts and how to implement with SEO and other marketing channels This same strategy I use currently generate ~$15,000 usd per month since I started few months ago.
  5. 5. Content multiplication strategy to leverage from 1 source of content to be across 5 channels
  6. 6. The purpose of content multiplication strategy is to increase reach.
  7. 7. The 1-to-5 content multiplication strategy video facebook youtube linkedin Youtube to mp3 Transcribe (fiverr / rev) Blog post (WordPress) Apple podcast / google podcast / spotify podcast anchor.fm 1 2 3 4 5
  8. 8. All you need is to shoot one video in an efficient way
  9. 9. This is the self made video quality with those tools
  10. 10. Lead generation concepts WordPress has plenty of plugin to make landing page easier
  11. 11. Lead Generation Page The sole purpose of the page is to collect information that will allow you to market to and connect with the prospect at a subsequent time. As such, a lead capture page will contain a form along with a description of what you’ll get in return for submitting your personal data.
  12. 12. Traffic is important but most crucial is Conversion You have to get people to visit the site or page you're directing them to. You may get tons of traffic but it does not mean you’re doing well. Unless you can capture some lead and convert them into your customers eventually.
  13. 13. Traffic is important but most crucial is Conversion Conversion means persuading the reader to do the thing you want them to do, whether that's to buy a product from your online store, download your case study in exchange for his email address or to call you to set up a consultation. Your end goal isn't traffic. It's sales! Without sales, you'll be out of business, regardless of how much traffic you have. So define your goal of the landing page.
  14. 14. How do you attract users to submit their personal information?
  15. 15. The Short Answer: Free giveaways that are useful, valuable or funny.
  16. 16. 8 types of giveaway ● Ebook or whitepaper ● Webinar registration ● Consultation for professional services ● Discount coupon/voucher ● Contest entry ● Free trial ● A physical gift (via direct mail) ● Notification of a future product launch
  17. 17. Some figures ● Edm (1,240), web push (95), facebook chatbot subscribers (234)
  18. 18. How to implement with SEO and other marketing channels WordPress makes SEO so easy to setup
  19. 19. How SEO works?
  20. 20. SEO in simple term Relevancy (keywords) and Popularity (Links)
  21. 21. Ranking signal 200+ ranking signal (2010)
  22. 22. Desktop SERP ● Title ● Link ● Description ● Sitelink
  23. 23. Mobile SERP ● Favicon ● Link ● Title ● Description ● Sitelink
  24. 24. User browsing device: 70% Mobile VS 30% Desktop / Tablet
  25. 25. Meta keyword
  26. 26. Meta keywords Google Google saw the meta keywords tag being abused. They officially confirmed in 2009 that they didn’t use them. In that blog, they also stated they already started disregarding the meta keywords many years before 2009. Yahoo In October of that same year, 2009, at SMX East, Yahoo! announced they no longer use the meta keywords tag anymore either. This turned out to be not entirely true, as they do index them, but they won’t help you one bit.
  27. 27. Meta keywords Bing Bing also stated in 2014: “Today, it’s pretty clear the meta keyword tag is dead in terms of SEO value. Sure, it might have value for contextual ad systems or serve as a signal to bots plying the web looking for topics to target, but as far as search goes, that tag flat lined years ago as a booster.” Earlier, they even implied that using them – the wrong way – could work against you, because it’s rather seen as a spam signal than a ranking signal.
  28. 28. Google algorithm
  29. 29. Google core algorithm updates 5. Mobile Launch date: April 21, 2015 6. RankBrain Launch date: October 26, 2015 7. Possum (local listing) Launch date: September 1, 2016 8. Fred (black-hat SEO) Launch date: March 8, 2017 1. Panda (low content farm) Launch date: February 24, 2011 2. Penguin (black-hat SEO) Launch date: April 24, 2012 3. Hummingbird (queries base) Launch date: August 22, 2013 4. Pigeon (local listing) Launch date: July 24, 2014 (US); December 22, 2014 (UK, Canada, Australia)
  30. 30. How do I know Google can find my website yet?
  31. 31. site:domain.com
  32. 32. Google crawl => index => optimize
  33. 33. Top 3 ranking signal
  34. 34. 1. Keyword (content) 2. Backlink 3. UX (rankbrain)
  35. 35. Do you know what users search? What is their search intention?
  36. 36. Search intent ● Informational ● Commercial ● Navigational ● Transactional
  37. 37. Keyword research
  38. 38. How do we perform a keyword research exercise?
  39. 39. Quick competitor research
  40. 40. Content strategy for SEO
  41. 41. Are more articles & more frequent content updates better for SEO?
  42. 42. Google analytics on wp101.hk
  43. 43. Content length and SEO rank correlation
  44. 44. How to write a long form content? ● Table of content (it is useful as sitelink in google) ● Same keyword set content should write / amend on the same post instead of new page ● Google mostly is showing 1 of your web page as search result rather than multiple web page
  45. 45. URL matters
  46. 46. 1. www.domain.com/page 2. www.domain.com/page.html
  47. 47. 1. www.domain.com/this_is_a_page 2. www.domain.com/this-is-a-page
  48. 48. CTR (click through rate) checking tool
  49. 49. Advanced web ranking tool
  50. 50. CTR is essential. So how?
  51. 51. What are the elements for higher CTR title?
  52. 52. Use Brackets In Your Title Tag (study by Hubspot)
  53. 53. Number
  54. 54. URL
  55. 55. No more dates
  56. 56. URL 1. www.domain.com/id=11 2. www.domain.com/new-year
  57. 57. Emotional hook
  58. 58. Benefit driven
  59. 59. Wordpress blogging plugin for better SEO & sitelink ● https://wordpress.org/plugins/easy-table-of-contents/ ● Example: wp101 site
  60. 60. WordCamp Hong Kong (12-Oct) ● https://2019.hongkong.wordcamp.org/
  61. 61. The end / Q&A
  62. 62. Thanks for listening / Q&A / Contact me ● Email: ivan@hdcourse.com ● Website: https://www.hdcourse.com ● Facebook: https://www.facebook.com/ivansopage ● YouTube: https://www.youtube.com/c/ivanso ● LinkedIn: https://www.linkedin.com/in/ivanso/ ● Podcast: https://www.anchor.fm/hdcourse ● Amazon: http://amazon.com/author/ivanso ● Udemy: https://www.udemy.com/user/ivanso/ ● Skillshare: https://www.skillshare.com/user/ivanso ● Eventbrite: https://ivanso.eventbrite.com ● Slideshare: https://www.slideshare.net/ivancyso

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