This document outlines the social media strategy of the IUM Blue Team for a charity water contest. Their strategy involved using Facebook, Twitter, and Pinterest to raise awareness of International University of Monaco programs and raise funds for Charity Water. They aimed to achieve interaction rates above 15% and gain over 250 followers on each platform. While they met targets for Twitter and Pinterest, their Facebook interaction rate was lower. They successfully raised awareness but hope to increase community sizes and funds raised within the next few weeks.
Play the ponies: People, puppies & mascots for the Social Media win at #WesternUMelissa Cheater
How do we get from #offtowesternu and the first day of school, to #purpleandproud families three generations deep? Three parts story-telling, season liberally with video loops - and ask your audience to say "when". You’ll need a kitchen built for teamwork, and the right tools will make your job a lot easier.
Western’s community-first approach to social media brings together more than 100 staff and faculty through meet-ups, “bootcamp” and ambassador training plus a campus-wide Hootsuite implementation.
Social Media and Audiences at the Cleveland Museum of ArtReena Goodwin
What is the role of social media at the Cleveland Museum of Art, how do our audiences connect with the museum via social media, and what do we know about them?
The Ultimate PR Package for Sports Legacy Zone from ProludicProludic Ltd
Each SLZ comes complete with the 'Ultimate PR Package' raising the profile of your project. The Meriden Park site featured in local press and web throughout the duration with it peaking at the opening where it was opened by all involved including Steve Backley and the Mayor. The PR was also tailored to suit the mood of the community and reverse it's perception of the project.
Play the ponies: People, puppies & mascots for the Social Media win at #WesternUMelissa Cheater
How do we get from #offtowesternu and the first day of school, to #purpleandproud families three generations deep? Three parts story-telling, season liberally with video loops - and ask your audience to say "when". You’ll need a kitchen built for teamwork, and the right tools will make your job a lot easier.
Western’s community-first approach to social media brings together more than 100 staff and faculty through meet-ups, “bootcamp” and ambassador training plus a campus-wide Hootsuite implementation.
Social Media and Audiences at the Cleveland Museum of ArtReena Goodwin
What is the role of social media at the Cleveland Museum of Art, how do our audiences connect with the museum via social media, and what do we know about them?
The Ultimate PR Package for Sports Legacy Zone from ProludicProludic Ltd
Each SLZ comes complete with the 'Ultimate PR Package' raising the profile of your project. The Meriden Park site featured in local press and web throughout the duration with it peaking at the opening where it was opened by all involved including Steve Backley and the Mayor. The PR was also tailored to suit the mood of the community and reverse it's perception of the project.
In this presentation given to Emory University and the CDC, authors David J. Neff and Randal Moss explain what the state of the union is for Health care and social media. And how Diabetes is fought online using gaming and mobile and social media.
Fundraising on Facebook: Working with volunteers has always been about engagement and relationships. So what’s new? The potential to connect, build, and maintain those relationships through real-time digital channels. Join us as we explore some of the creative and effective ways nonprofits are using social media to advance their work with staff and volunteer-driven efforts.
Why some online communities succeed and others failColleen Young
Many health apps include social elements and seek to build online communities. Some succeed and thrive, while others languish. Why?
My fellow panelists, Jenn Sprung (@mindthecompany) and Bruce Baskerville (@CrushTheCrave), and I (@colleen_young) explored this question at Apps for Health (@appsforhealth) on May 16.
I shared best practices of Community Management That Works – How to build a thriving online community. Bruce presented the app Crush the Crave as a Case Study – Successes and lessons learned integrating social in a health app. And Jenn reminded us Don’t Forget the User – First-hand stories from the hand that holds the app.
donorbadge - powering fundraising across social networksOrbees Inc
donorbadge is a social networking(Facebook/Twitter) application that increases awareness about giving to higher education institutions among its supporters.
National fibromyalgia and chronic pain organizations, as well as local support groups around the country, host events in or around May 12 to create awareness and generate media interest in their cause.
In this presentation given to Emory University and the CDC, authors David J. Neff and Randal Moss explain what the state of the union is for Health care and social media. And how Diabetes is fought online using gaming and mobile and social media.
Fundraising on Facebook: Working with volunteers has always been about engagement and relationships. So what’s new? The potential to connect, build, and maintain those relationships through real-time digital channels. Join us as we explore some of the creative and effective ways nonprofits are using social media to advance their work with staff and volunteer-driven efforts.
Why some online communities succeed and others failColleen Young
Many health apps include social elements and seek to build online communities. Some succeed and thrive, while others languish. Why?
My fellow panelists, Jenn Sprung (@mindthecompany) and Bruce Baskerville (@CrushTheCrave), and I (@colleen_young) explored this question at Apps for Health (@appsforhealth) on May 16.
I shared best practices of Community Management That Works – How to build a thriving online community. Bruce presented the app Crush the Crave as a Case Study – Successes and lessons learned integrating social in a health app. And Jenn reminded us Don’t Forget the User – First-hand stories from the hand that holds the app.
donorbadge - powering fundraising across social networksOrbees Inc
donorbadge is a social networking(Facebook/Twitter) application that increases awareness about giving to higher education institutions among its supporters.
National fibromyalgia and chronic pain organizations, as well as local support groups around the country, host events in or around May 12 to create awareness and generate media interest in their cause.
Dave Tinker, CFRE presentation to Volunteer Administrators of Southwestern PA and Westmoreland Association of Volunteer Administrators conference on May 17, 2013
Value and Impact of social media in Multi-disciplinary Cross-Border projectsWeb2LLP
Web2LLP Workshop, Coventry, 8 November 2013
Value and Impact of social media in Multi-disciplinary Cross-Border projects
Auhtors: Gary Shochat (PAU Education)
Uploaded is the social media strategy project from project team #2 in course T-MKTG & T-MGMT 490B at Milgard School of Business, University of Washington Tacoma.
Background: For the Senior Class Project of the Marketing Major, data analysis: My group will be creating a social media strategy for a small business or nonprofit. We chose the United Way of Pierce County (UWPC) where I am currently interning at. To success in this project, we as a team, study UWPC, this includes knowing its mission: statement, organizational structure, and budget for social media.
The subject of our project will ideally be a business that we frequent and draw upon our experience for internal analysis.
Plan: In order to develop a well-thought out social media strategy, it makes sense to have some sort of basis or guideline for strategy development. For this project, we began by reviewing the framework in full, keeping an eye out for what information we need to write our strategy and what decisions we need to make.
Social Media Presentation as Seen at 2012 ConventionEAG
Facilitating Sertoma's Second Century of Service with the use of social media, as presented by Paul Weber and Laura Lake at the 2012 Convention. videos in the presentation are embedded after the actual video slide.
http://www.smallbusinessmiracles.com
These are slides from a master class I taught at the 2013 NC Philanthropy Conference. The introductory slides are very much social media 101. Later in the presentation we deal with integrating social and digital media into fundraising campaigns. http://www.jenningsco.com
Sydney social media forum - ACON HealthConnecting Up
Presentation at the Sydney social media forum by Yves Calmette from ACON Health, titled 'The power of Facebook and Twitter for reaching and (re)engaging about HIV prevention: Is social media the new holy grail?'
Facebook? Twitter? LinkedIn? Blogging? Ning? Meetup? In this workshop, participants will find out how to pick and choose from these and other social media tools to make sure they’re reaching the right audiences and not wasting resources. Participants will learn what questions to ask and how to create a social media plan based on their organization’s strategic goals. We’ll review some of the most common social media tools together and look at successful examples. Participants will identify common social media goals for nonprofits, talk about resource constraints, and set out on the path to creating their own customized social media strategy.
Attendees Will Walk Away With:
• Questionnaire for a social media plan of their own
• A list of social media planning resources
• Case studies of nonprofits using social media strategically
Archana Sridhar
Archana is Associate Director of the Hennick Centre for Business and Law at York University and Co-Founder of the South Asian Philanthropy Project. She received her JD from Harvard Law School and has worked as a tax attorney, grant writer and university administrator. She also serves on the editorial board of The Philanthropist.
BlogWell Chicago Social Media Case Study: Humana, presented by Chuck StephensSocialMedia.org
In his BlogWell Chicago presentation, Humana's Social Media Marketing Consultant, Chuck Stephens, explains how they brought their newly launched brand positioning to life through an inspiring social media campaign.
He goes into detail about how they rolled out the campaign by engaging their internal community of employees first, and then promoting it on to their Facebook page to customers.
What data do annual giving professionals have available that can help them learn more about their alumni? This presentation provides you with the tools necessary to categorize and analyze your Facebook posts in order to find actionable information.
Social networking sites provide a powerful means of direct engagement and communication with targeted audiences. Brent S. Gambill of Martin-Wilbourn Partners, a social media marketing expert, spoke Thursday at the 2013 Baptist Communicators Association workshop on the benefits of social media outreach to Christian communicators and ministry organizations. View the SlideShare presentation to learn about the current state of social media, and how any organization can take advantage of these communication channels to greatly extend the reach of marketing initiatives.
From your website to social media, email to mobile messages, online to offline, multichannel strategies require coordination and creative thinking across teams and departments, and a focus on the core of your work beyond any one specific call to action. In this session, we will show you how to craft an online multichannel campaign plan to meet your mission and campaign goals, and how other organizations are successfully integrating multichannel efforts into their work. For example, what happens when you tie your Facebook posts to your online fundraising appeals? What about sending text messages connected to your email actions the next day? Multichannel strategies bring your staff together and connect your community across platforms for more targeted actions. This session provides highlights from the new book Social Change Anytime Everywhere: How to Implement Online Multichannel Strategies to Spark Advocacy, Raise Money, and Engage your Community by Allyson Kapin and Amy Sample Ward and gives you the next steps you need to start working to create real social change online and on the ground.
Ethnobotany and Ethnopharmacology:
Ethnobotany in herbal drug evaluation,
Impact of Ethnobotany in traditional medicine,
New development in herbals,
Bio-prospecting tools for drug discovery,
Role of Ethnopharmacology in drug evaluation,
Reverse Pharmacology.
Instructions for Submissions thorugh G- Classroom.pptxJheel Barad
This presentation provides a briefing on how to upload submissions and documents in Google Classroom. It was prepared as part of an orientation for new Sainik School in-service teacher trainees. As a training officer, my goal is to ensure that you are comfortable and proficient with this essential tool for managing assignments and fostering student engagement.
How to Split Bills in the Odoo 17 POS ModuleCeline George
Bills have a main role in point of sale procedure. It will help to track sales, handling payments and giving receipts to customers. Bill splitting also has an important role in POS. For example, If some friends come together for dinner and if they want to divide the bill then it is possible by POS bill splitting. This slide will show how to split bills in odoo 17 POS.
Read| The latest issue of The Challenger is here! We are thrilled to announce that our school paper has qualified for the NATIONAL SCHOOLS PRESS CONFERENCE (NSPC) 2024. Thank you for your unwavering support and trust. Dive into the stories that made us stand out!
This is a presentation by Dada Robert in a Your Skill Boost masterclass organised by the Excellence Foundation for South Sudan (EFSS) on Saturday, the 25th and Sunday, the 26th of May 2024.
He discussed the concept of quality improvement, emphasizing its applicability to various aspects of life, including personal, project, and program improvements. He defined quality as doing the right thing at the right time in the right way to achieve the best possible results and discussed the concept of the "gap" between what we know and what we do, and how this gap represents the areas we need to improve. He explained the scientific approach to quality improvement, which involves systematic performance analysis, testing and learning, and implementing change ideas. He also highlighted the importance of client focus and a team approach to quality improvement.
1. IUM Blue Water: Water For
Everybody
Social Media Contest
International University of Monaco
May 17th 2013
Social Media Strategy Course
Elie Beaini, Benny Dihl, Ariane Dreyer, Patricia Heydemann
2. Agenda
• The Team
• Community
– Competitors
– Partners
• Strategy
– Objectives
– Platforms & Reasoning
– Content & Purpose
• Social Media Presence &
Monitoring
– KPI’s
• Outcomes
– Success & Improvements
3. The Team
Contributors - Benny Dihl Dispatcher - ElieBeaini
Community Manager - Ariane Dreyer Watchers - Patricia Heydemann
4. Competitors
• Social Media Contest Teams
– Red, Green, Pink IUM Team
• Consideration List of Charity Programs
– UNICEF
– Red Cross
– Pink Ribbon: Against Cancer
– Etc.
• Monetary Competition “Rivalry for the Dollar”
5. Partners
• International University of Monaco
• Charity Water
• Charity Supporters
– Worldwide, but especially in Monaco
• Our Community
– Followers on FB, TW, Pinterest
8. Strategy
Where? What? Who? How much?
Facebook Videos, Pictures and
Information on: International
University of Monaco
•Master Programs
•Monaco Sustainability
•Charity Water
Water Charity Supporters,
Friends and Family
•250 Followers
•Interaction Rate > 15%
Twitter •Pinterest Pictures
•Facebook Interlinkage
•Pictures and Hashtags
•Link to donation page
•Same content as FB
Water Charity Supporters,
Friends and Family, Twitter
Community
•250 Followers
•Interaction Rate > 15%
Pinterest 4 Pinboards for Pictures to
the following content:
Water, Safe Childrens Lifes,
Our Team, Africa, Inspire for
Change
•Direct links and explanation
to our charity purpose
People interested in pictures
about children, water, Africa
or quotes
• 250 Followers
•Interaction Rate > 15%
9. Strategy - Objectives
• Objectives
– Raise awareness of the International University of
Monaco
– Online Recruitment of potential Charity supporters
through this contest
• Contribute 6,500$ to Charity Water by this social media
contest
– Social Media Presence
• Goal #1: Interaction rate above 15%
• Goal #2: Followers above 250
– Retention and Interaction with our community
• Goal: “Spreading the word”
11. Facebook Page (Awareness &
Retention)
Create a community
between the charity lovers
that will help to push the
project further
Inform about the project and
its objective (reason why we
are here)
Raise Awareness
on IUM, Charity
Water
Get instant feedback
from community
Interact with existing
community and keep
them informed on the
project
Makes the project
alive and Interesting
to our community
Have a call for action messages
to push the community to like
share and donate/they will act
as ambassadors
12. Twitter - Interaction
Raise Charity Fund
with call for action
messages
Inform
current followers
about next steps
Create a strong relation
Get instant feedback
from our community
and answer their
queries
Increase awarness
toward IUM, our project
and its benefits
Push our community
to retweet and share
our content to increase
reach
Keep the project alive
with constent tweets
and info sharing
13. Pinterest
Visual inspiration for our
Twitter and Facebook
accounts
To Increase an indirect way
awarness toward IUM, our
project and its benefits
Connecting our project to
related topics
Expending our
community based on
related topics
Create emotions through
visula content
Facilitate the donation
process/directed just by
clicking on the image
Combining call for action
messages with attention
getting images to
increase reach
14. Strategy – Content & Purpose
• Pictures
– of Charity Water Projects
– UNICEF “Call for Action” about water projects
• Videos
– Success Stories of Charity Water Projects
– Stories of other fund raisers
– On International University of Monaco
• Information
– on the Master Programs at IUM
– Water Illnesses & Countries of Needs
• Call For Action Messages to donate
15. Social Media Presence & Monitoring
• Facebook
– Likes: 210
– # of Posts: 22
• Twitter
– Followers: 346
– Following: 1481
– # of posts: 31
• Pinterest
– Followers: 188
– Following: 1119
– Pins: 741
17. Facebook
• 64% of all our followers are females.
• Our main target are between 18-44 years old.
• Ration of interaction : 14%
• The strongest nationalities are:
– USA
– Libanon
– France
21. Pinterest
Within the Pinterest platform we decided
to rise our community awarness.
To do so, we pinted 20 pins every day to
each of our 5 bordds.
Our message:
Please help us reach our goal of helping
people get access to water by clicking on
http://my.charitywater.org/ium-blue-
team and make a donation-even a small
one is very much appreciated! Elie, Benny,
Ariane and Patricia.
Ratio of interaction: 16%
24. Outcome: Snapshot of Success
• Raised awareness on IUM & Master Programs
• Interaction rate above 15%
– Reached for Twitter and Pinterest
– Almost met by Facebook
• More than 250 Followers at Twitter
25. Improvements
• Interaction Rate of
Facebook too low
– More frequent posts, and
call for action in the next
weeks
• Increase Community
Followers on Pinterest and
Facebook
• Raise more money within
the next three weeks
– Stronger call for action!
26. Conclusion
• Continue the good work within the next two
weeks
• Raise more money for Charity Water
• Increase Interaction Rate for Pinterest and
Facebook
