This document discusses VMware's vision for the application economy and digital transformation. It notes key trends in innovation, mobility, cloud, and everything as a service. The document suggests VMware can help customers by improving speed, cost, control, competitiveness, and efficiency through virtual infrastructure, software-defined data centers, identity management, and delivering products continuously. It emphasizes the role VMware must play in areas like big data, systems of engagement, containers, security, and open source to help customers create amazing experiences.

1. © 2016 VMware Inc. All rights reserved.
VMware Vision and
Strategy – TheAppEconomy
Jan-Willem Lammers – Lead Solutions Architect
& CTO Ambassador
@jwlammers

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4. Innovation is Vision
CONFIDENTIAL 4
Awkward sources

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How can we help?
Speed
Cost
Control
Competitiveness
Operational Efficiency
Margin / Consolidation
Increase Productivity
Solved cases
New markets
New services
New target audience
Analytics / Big Data
Compliancy
Security
IT
outcomes
Business
Initiatives
DIgItalTransformatIon
Enterprise New (mobile) Services DevOps
Consumerization
Industrialization
Resources
Cloud Management Operate Automate Business Aware
Virtual Infrastructure
c n sa
p
a
Software
Defined
DataCenter
VM
vm
vm
vm
vm
Open Stack
Docker
Cloud
Service
Provider
Identity
Management
Desktop Mobility Data Applications
SaaS

15. Top of Mind – Customers, Employees, Partners, Influencers
• Big data
• Systems of engagement
• Mobile applications
Create Amazing
Customer Experiences
• Everything as a Service
• Agile development
• Open systems
Deliver and Update
Products Continuously
The New Imperatives
Bi-Modal IT Containers SecurityOpen SourceCloud
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16. The Role We Must Play for Our Customers

17. Thank You