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EMEA Tech Summit Dublin - Winning with SolidFire

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EMEA Tech Summit Dublin - Winning with SolidFire

  1. 1. EMEA Tech Summit Dublin Winning with SolidFire Martin Cooper
  2. 2. Storage designed for the Next Generation Data Center
  3. 3. • Deploy new applications and services faster • Provide more agile and scalable infrastructure • Increase application performance and predictability • Enable automation and end-user self-service • Raise operational efficiency and reduce cost Pressures driving IT transformation globally Increasing Demands on Modern IT
  4. 4. • Deploy new applications and services faster • Provide more agile and scalable infrastructure • Increase application performance and predictability • Enable automation and end-user self-service • Raise operational efficiency and reduce cost Pressures driving IT transformation globally Increasing Demands on Modern IT What is the impact of Flash? faster agile scalable performance predictability automation efficiency The core attributes of the next generation data center
  5. 5. Despite name, desired outcomes are same Next Generation Data Center Software Defined Data Center Infrastructure 2.0 Cloud Computing Private Cloud IT-as-a-Service Agile Scalable Automated Predictable “The demands of this NGDC- approach are now being felt strongly by IT organizations of all types; so much so that one can see data centers in the next few years either embracing such a move themselves, or buying their IT services from someone that does.” Mark Peters, ESG ① T H E O P P O R T U N I T Y
  6. 6. All-flash storage platform for the next generation data center. Scale-Out Infrastructure Agility Guaranteed Quality of Service Complete System Automation In-Line Data Reduction Self Healing High Availability
  7. 7. Innovating with SolidFire and Dell MS SQL / Other Apps Performance Control HORIZON VIEW / DaaS Performance Control Large Virtualized environments VM VM VM Performance Control ① T H E O P P O R T U N I T Y Dell R630 SolidFire Software Vendor X Vendor Z Vendor Y * Delivered as an Appliance True scale out and guaranteed Quality of service for each and every workload
  8. 8. • Sync and Async Replication • Integrated Backup and Restore • Encryption at Rest • Snapshots and Clones • Consistency Group Snapshots • VLAN tagging / Multi-tenant Networking • SNMP Monitoring • VAAI, VASA, VVOLs, SIOC, Horizon View, and vCenter Plug-In • Simultaneous Multiprotocol Support (FC / iSCSI) • All Inclusive Pricing Model All Inclusive Feature Set ① T H E O P P O R T U N I T Y
  9. 9. #1 ALL FLASH ARRAY CC 2014 & 2015 ① T H E O P P O R T U N I T Y
  10. 10. ② T H E R I G H T U S E C A S E USE CASE TARGETS OFF TARGET • Facing technical / economic challenges BULLSEYE • We will consistently win here • Core SolidFire use cases ON TARGET • Best as a workload consolidation play • Sould be based on SolidFire USP’s to be effective SAAS CLOUD VIRTUALIZATION IAAS PAAS VDI DATABASES DSS BIG DATA INGEST CORE IT WEB APPS STREAMING MEDIA ANALYTICS BACKUP COLLABORATION ARCHIVE HPC TRADING FILE SHARING MESSAGING DEV / TEST
  11. 11.  Large MSP, Telco or Enterprise AC  Dell Compute Install base – but use competitors Storage  Have a Desire to do one of the following :  drive major cost savings  Use Storage as a profit center  Consolidate apps currently on large Virtual estates  Differentiate cloud offering  Make more profit on Cloud Service offerings  Orchestrate and Automate to reduce complexity The right target customers
  12. 12. ③ T H E R I G H T C U S T O M E R ③ T H E R I G H T C U S T O M E R
  13. 13. What Next.. Come and talk with us o In-depth technical exploration of our solution… o Hear about Characteristics of SolidFire Customers…Where we won, How we won, Target Use Cases. o Discuss how we can jointly tackle incumbent storage solutions that may be a threat to major Dell held accounts… o Or If you would like to become a SolidFire Partner in EMEA or simply find out about our channel program and all its rewards …. Lets Win together…

Editor's Notes

  • Do not talk about these 5 elements

    SolidFire was born out of large scale cloud computing at Rackspace
    Solving a specific problem
    Informed our target customer
    Informed our featured set…


    Dave Wright history, born from the cloud
    Storage array not built by storage people, but built by cloud people.
    New storage architectures driving changes in storage demands – reacting to the demands driven my changes in compute
  • The goal of my presentation today is to surface what we believe to be the key trends driving the evolution of enterprise IT
    Collectively, these trends are shaping the attributes that will come to define the Next Generation Data Center
    And if you grasp these trends then you will understand why SolidFire exists

    CIOs globally are searching for innovative ways to be more agile, efficient and automated in the delivery of IT services
    These services can be either as internal IT or externally “as-a-service” focused
    But the drumbeat to move faster, and do more with less, has persisted for a long time now
    The interesting question is why is this any different than before?
  • The goal of my presentation today is to surface what we believe to be the key trends driving the evolution of enterprise IT
    Collectively, these trends are shaping the attributes that will come to define the Next Generation Data Center
    And if you grasp these trends then you will understand why SolidFire exists

    CIOs globally are searching for innovative ways to be more agile, efficient and automated in the delivery of IT services
    These services can be either as internal IT or externally “as-a-service” focused
    But the drumbeat to move faster, and do more with less, has persisted for a long time now
    The interesting question is why is this any different than before?
  • There are no shortage of names and buzzwords applied to the movement to improve the efficiency and effectiveness of IT
    Whether you call it Software Defined Data Center, Infrastructure 2.0, Cloud or IT as a Service, the desired outcomes are all the same
    At SolidFire, we call this vision The Next Generation Data Center
    The NGDC is a collection of resources and services that are agile, scalable, automated and predictable
    These attributes define the core properties that IT must embrace to get out from under the pressure they face today


  • (These accounts already have a great relationship with Dell and know the Dell platform well)

    (Accounts have storage that may be difficult for Dell to displace and potentially posses a threat to further business in these accounts e.g. HP)

    (These accounts are typically very willing to engage in an exploratory conversation, as we address this market very successfully)

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