2. What is Ideology? Ideology is ideas, beliefs and values in today’s society. These are often taken for granted and seen as ‘commonsense’. The ideas, beliefs and values aren’t static, they evolve and develop at home. E.g. People used To believe women should be at home, in the kitchen cleaning and cooking; this has changed becoming independent and are able to work.
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4. Work Ethic – Hard work is not just a way of becoming successful but is a good thing in itself; shy layabouts are looked down upon.