6. Tween / Teen Market – a big business
Tween market is driven by:
• MTV / music videos
• Globalisation of brands
• More money in the hands of children ($10-20/week)
• Powerful peer pressure
• Increase in separated parents/parenting pressures
• Despite the tweens / teens lack of income – it is a $1billion industry
7. Tweens and Teens are the most globally connected, tech savvy,
materially endowed and formally educated generation ever!
What are tweens/teens engaging in?
• Social Media
• Online tutorials
• Reality Television – Big Brother, Next Top Model, I
am Celebrity……
8. What are girls engaging in?
• Magazines – Total Girl - Core market is 8-11yo
• Magazines – Dolly – Core Market is 13-17yo
• No sexual overtones – quite safe
• Photos – of ‘normal’ looking girls
• World of primary makeovers, ponies, J-Lo hair
– how to guide for nail polish, lip gloss, eye colour
• “Lil divas make sure they look good ALL the time”
• This is not about well being of kids –
this is about selling products.
10. Who influences girls?
• Katy Perry
• Taylor Swift
• Miley Cyrus **
• Selena Gomez
• Justin Bieber
• One Direction
Such stars have established sophisticated
methods of connecting with tweens / teens.
16. 21C Pitfalls and Concerns
• Compression of childhood;
• Video- clips with over - sexualised images;
• Inappropriate view of being female / confusing;
• Hungriness for consumer culture where identity is
synonymous with shopping;
• Pester power, peer pressure and very successful
marketing.
17. 21C Pitfalls and Concerns
• Unnecessary focus on physical appearance at the
expense of other qualities is an issue of values that, as a
community, requires more thought.
• Born from this are insecurities about body image, lack
of self-esteem and confidence.
21. The Adolescent Brain
• A huge window of opportunity to learn key life
skills
• Massive pruning of the brain occurs during
adolescence
• The teen brain craves novelty
• Teenagers function mainly from the emotional
centre of the brain
• Teens need more sleep then pre-teens or adults
22. Resilient Attitudes:
• Ability to bounce back from adversity
• Optimistic and flexible thinking skills
• “Where there’s a will there’s a way” attitude
• See problems as opportunities to learn and grow
• Capacity for detachment
• Well developed sense of humour
• Seldom dwell on the past or the future
• Well developed emotional competence
• Healthy, authentic self esteem
23. Resilient Behaviours:
• Able to persevere
• Can set clear, realistic and attainable goals
• Practice assertiveness rather than aggression or
passivity
• Learn from previous challenges and mistakes
• Treat themselves and others with respect
• Meaningful involvement with others
• Problem solving and conflict resolution skills
• Have a healthy social support network
(Brooks and Goldstein, 2002)
24. The Resilience Ingredient List:
• Emotional awareness and control
• Impulse control
• Realistic optimism
• Flexible thinking
• Self efficacy
• Empathy
• Reaching out (Karen Reivich)
26. Impulse control
• We are not victims of our
feelings, but can choose how
to act or express our
emotions.
• “Hot” vs “cool” cognitions
• Mood management at home
27. Realistic optimism
‘Seeing yourself and situations optimistically but
within the bounds of reality.’
Develop a “memory”
for positive
experiences.
Identify strengths
and assist to set
goals that put their
strengths into
action.
28. Flexible thinking
• Resilient people view problems from several
different perspectives.
• Let children make mistakes.
29. Self efficacy
Resilient
people believe
that they are
effective in the
world.
When someone
feels helpless,
giving to others
can help lessen
that emotion.
Support your
child to take on
new
responsibilities.
30. Empathy
Resilient people are
connected to others,
and empathy is an
important component
of positive social
relationships.
Identifying needs in
others and then acting
to help others meet
these needs, serves
as a protective factor
against depression.
31. Gratitude
There is a link between gratitude and the
development of empathy, optimism and self
efficacy.
32. Reaching out….
• Resilient children take risks
• The developing brain craves exhilaration, novel
experiences and high intensity emotions
• Activities that develop empathy for others and a
sense of gratitude, while providing a challenge
and a sense of self-efficacy, are the best form
of risk opportunities for adolescents.
33. Suggested Reading list
Brooks, R. and Goldstein, S. (2002) Raising Resilient Children
Contemporary Books Inc.
Dahl, R. (2004) Adolescent Brain Development: A period of
vulnerabilities and opportunities. Annals New York academy of
Sciences, 1021, 1-22.
Faber, A., and Mazlish, E. (2012). How To Talk So Kids Will
Listen and Listen So Kids Will Talk. Scribner
Faber, A. and Mazlish E. (2006) How To Talk So Teens Will
Listen and Listen So Teens Will Talk Picadilly Press Ltd
Seligman, Martin (2007)The Optimistic Child Houghton Mifflin.
Wolfe, Pat (2011) The Adolescent Brain, a Work in Progress.
Mind Matters
34. Head of Junior School
Mrs Alana Moor
‘Academic Buoyancy’
39. The data:
30-35% of school
students report
stress, anxiety,
inability to cope
40. Align pastoral
and academic
goals
Provide a whole
school, sequential,
integrated program
Encourage
resilience,
optimism,
empathy and
gratitude
Promote a culture
of service and
community
engagement
Reinforce ethical
and values based
decision making
Foster partnership
with families and
community
Our Objectives…….
41. we Thrive: Wellbeing @ St Catherine’s
ELC- Year 2 we Explore
Years 3 & 4 we Grow
Years 5 & 6 we Reach
Year 7 we Belong
Year 8 we Connect
Year 9 we Engage
Year 10 we Embrace
Year 11 we Accomplish
Year 12 we Lead
Boarders we Share
42. • We explore who we are
• We explore through learning
• We explore through play
43. • We grow as people
• We grow through our relationships with others
• We grow through mindfulness and reflection
44. • We reach out to others
• We strive to reach our personal best
• We show leadership
45. • We belong in our friendship groups
• We belong in Form and House group
• We belong at St Catherine’s
46. • We connect with self
• We connect with others
• We connect with community
47. • We engage with self
• We engage with others
• We engage with community
48. • We embrace opportunity
• We embrace our community
• We embrace our world
49. • We maximise opportunity
• We develop leadership
• We strive for our goals
50. • We lead as a team
• We lead by example
• We lead to inspire
